{"id":11564,"date":"2024-11-19T00:00:00","date_gmt":"2024-11-19T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/art-di-cacao\/"},"modified":"2026-04-30T16:09:23","modified_gmt":"2026-04-30T20:09:23","slug":"art-di-cacao","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/art-di-cacao\/","title":{"rendered":"Art di Cacao"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/artdicacaocdmx\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"7fd0c6\" data-has-transparency=\"false\" style=\"--dominant-color: #7fd0c6;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg\" alt=\"Logotipo da Art di Cacao\" class=\"wp-image-444 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-logo.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-art-di-cacao-uma-fabricante-de-chocolate-com-sede-na-cidade-do-mexico-usou-a-otimizacao-para-compras-em-anuncios-de-clique-para-o-whatsapp-para-gerar-mais-vendas-e-mais-pedidos-do-que-sua-estrateg\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A Art di Cacao, uma fabricante de chocolate com sede na Cidade do M\u00e9xico, usou a otimiza\u00e7\u00e3o para compras em an\u00fancios de clique para o WhatsApp para gerar mais vendas e mais pedidos do que sua estrat\u00e9gia de campanha habitual.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"18\">\n\t18%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mais pedidos de an\u00fancios de clique para o WhatsApp usando a otimiza\u00e7\u00e3o de compra, em compara\u00e7\u00e3o com a abordagem habitual<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"56\">\n\t56%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mais compras com os an\u00fancios de clique para o WhatsApp usando a otimiza\u00e7\u00e3o para compras, em compara\u00e7\u00e3o com a abordagem habitual<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"a-arte-do-presente-perfeito\" class=\"wp-block-heading has-text-align-center\">A arte do presente perfeito<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Ivan C. Esparza, diretor geral da Art di Cacao, se orgulha de criar presentes sofisticados (e saborosos) da mais alta qualidade. A Art di Cacao consegue fazer parte dos momentos mais importantes dos seus clientes, oferecendo op\u00e7\u00f5es de presentes \u00fanicas e personaliz\u00e1veis para amigos e familiares.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<h3 id=\"aumentar-o-desempenho-das-vendas\" class=\"wp-block-heading has-text-align-center\">Aumentar o desempenho das vendas<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Art di Cacao testou um novo recurso, a otimiza\u00e7\u00e3o para compras de an\u00fancios de clique para o WhatsApp, para ver se isso ajudaria a empresa a gerar mais vendas do que a abordagem de campanha habitual de an\u00fancios de clique para o WhatsApp otimizados para conversas.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"Art di Cacao using ads that click to WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryArtDiCacao_TheirSolution_Video&quot;}\" height=\"1082\" style=\"aspect-ratio: 500 \/ 1082;\" width=\"500\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/art-di-cacao.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"alcancar-clientes-em-potencial\" class=\"wp-block-heading is-style-green-line\">Alcan\u00e7ar clientes em potencial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Art di Cacao j\u00e1 usava an\u00fancios de clique para o WhatsApp para alcan\u00e7ar clientes na Cidade do M\u00e9xico e nas imedia\u00e7\u00f5es. Antes, esses an\u00fancios podiam ser otimizados apenas para veicula\u00e7\u00e3o a pessoas com maior probabilidade de iniciar uma conversa com a empresa. Quando a equipe descobriu que os an\u00fancios de clique para o WhatsApp poderiam ser otimizados para serem veiculados para as pessoas com maior probabilidade de fazer uma compra, ela decidiu testar a nova abordagem para ver se poderia ajudar a empresa a aumentar as vendas a partir das campanhas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">&#8220;Os an\u00fancios de clique para o WhatsApp s\u00e3o uma \u00f3tima forma de construir a confian\u00e7a dos nossos clientes antes de eles fazerem uma compra. Descobrimos que o contato direto nos ajuda a entender melhor as necessidades dos nossos clientes e oferecer a eles as melhores solu\u00e7\u00f5es.\u201d<\/p>\n<cite><strong>Ivan C. Esparza<\/strong><br><br>General Director, Art di Cacao<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">A Art di Cacao criou uma campanha de an\u00fancios em v\u00eddeo de clique para o WhatsApp para exibir as deliciosas cria\u00e7\u00f5es da empresa. Cada an\u00fancio apresentava uma chamada para a\u00e7\u00e3o clara (\u201cEntre em contato com a Art di Cacao\u201d) junto com um bot\u00e3o do WhatsApp. Ap\u00f3s clicar no bot\u00e3o, o p\u00fablico era direcionado a uma conversa com a empresa no WhatsApp, onde podia fazer perguntas e realizar um pedido com um funcion\u00e1rio. Como a Art di Cacao selecionou os posicionamentos Advantage+, o sistema de veicula\u00e7\u00e3o da Meta conseguiu aumentar a exposi\u00e7\u00e3o ao veicular os an\u00fancios nos formatos de v\u00eddeo e Stories em todos os posicionamentos dispon\u00edveis no Facebook e no Instagram. Os an\u00fancios foram direcionados para adultos na regi\u00e3o metropolitana da Cidade do M\u00e9xico.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"5b4850\" data-has-transparency=\"false\" style=\"--dominant-color: #5b4850;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg\" alt=\"Chocolates in a dark heart shaped box\" class=\"wp-image-439 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-grid-art.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Art di Cacao realizou um teste A\/B no Gerenciador de An\u00fancios (de 2 a 15 de maio de 2024) comparando sua abordagem de campanha habitual de an\u00fancios de clique para o WhatsApp otimizados para conversas com a nova abordagem de an\u00fancios de clique para o WhatsApp otimizados para compras. A empresa descobriu que adicionar a otimiza\u00e7\u00e3o para compras resultou em mais pedidos e compras a partir de conversas iniciadas no WhatsApp depois de clicar em um an\u00fancio:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"abb394\" data-has-transparency=\"false\" style=\"--dominant-color: #abb394;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"551\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg\" alt=\"Chocolates in a light blue heart shaped box\" class=\"wp-image-443 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Art-di-cacao-image1-art.jpg?resize=300,236 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"melhor-desempenho-de-vendas\" class=\"wp-block-heading is-style-green-line\">Melhor desempenho de vendas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">18% mais pedidos de an\u00fancios de clique para o WhatsApp usando a otimiza\u00e7\u00e3o para compra, em compara\u00e7\u00e3o com a abordagem habitual<\/li>\n\n\n\n<li class=\"wp-block-list-item\">56% mais compras com os an\u00fancios de clique para o WhatsApp usando a otimiza\u00e7\u00e3o para compras, em compara\u00e7\u00e3o com a abordagem habitual<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maximizando as vendas com otimiza\u00e7\u00e3o de compra para an\u00fancios de clique para o WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11565,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Art di Cacao","wab_business_results":null,"wab_testimonial_quote":"\"Os an\u00fancios de clique para o WhatsApp s\u00e3o uma \u00f3tima forma de construir a confian\u00e7a dos nossos clientes antes de eles fazerem uma compra. Descobrimos que o contato direto nos ajuda a entender melhor as necessidades dos nossos clientes e oferecer a eles as melhores solu\u00e7\u00f5es.\u201d","wab_testimonial_name":"Ivan C. Esparza","wab_testimonial_title":"Diretor geral, Art di Cacao","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[361],"industry":[421],"market":[563],"use-case":[],"region":[437],"business-goals":[417],"product":[364],"class_list":["post-11564","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-cpg-bens-de-consumo-nao-duraveis","market-mexico","region-america-latina","business-goals-engajamento","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Art di Cacao | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Maximizando as vendas com otimiza\u00e7\u00e3o de compra para an\u00fancios de clique para o WhatsApp\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/art-di-cacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art di Cacao\" \/>\n<meta property=\"og:description\" content=\"Maximizando as vendas com otimiza\u00e7\u00e3o de compra para an\u00fancios de clique para o WhatsApp\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/art-di-cacao\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T20:09:23+00:00\" \/>\n<meta property=\"og:image\" 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