{"id":11567,"date":"2024-12-13T00:00:00","date_gmt":"2024-12-13T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/confer-on\/"},"modified":"2026-04-30T16:10:15","modified_gmt":"2026-04-30T20:10:15","slug":"confer-on","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/confer-on\/","title":{"rendered":"Confer On"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/conferon\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"eedad9\" data-has-transparency=\"false\" style=\"--dominant-color: #eedad9;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"231\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-logo.jpg\" alt=\"Logotipo da Confer On\" class=\"wp-image-897 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-varejista-usou-a-estrategia-de-otimizacao-para-compras-nas-campanhas-de-anuncios-de-clique-para-o-whatsapp-no-facebook-e-no-instagram-como-resultado-as-compras-aumentaram-39-vezes-em-comparacao-c\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A varejista usou a estrat\u00e9gia de otimiza\u00e7\u00e3o para compras nas campanhas de an\u00fancios de clique para o WhatsApp no Facebook e no Instagram. Como resultado, as compras aumentaram 3,9 vezes em compara\u00e7\u00e3o com os an\u00fancios usuais otimizados para conversas.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3,9x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mais compras com os an\u00fancios de clique para o WhatsApp otimizados para compras por mensagens, em compara\u00e7\u00e3o com os an\u00fancios usuais otimizados para conversas<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"79\">\n\t79%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de redu\u00e7\u00e3o no custo por compra com os an\u00fancios de clique para o WhatsApp otimizados para compras por mensagens, em compara\u00e7\u00e3o com os an\u00fancios usuais otimizados para conversas<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"estilo-para-o-homem\" class=\"wp-block-heading has-text-align-center\">Estilo para o homem<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Com sede na Indon\u00e9sia, a Confer On \u00e9 uma marca de com\u00e9rcio eletr\u00f4nico especializada em cal\u00e7ados, bolsas e vestu\u00e1rio para homens.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"aumento-das-vendas\" class=\"wp-block-heading is-style-green-line\">Aumento das vendas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Confer On buscava encontrar uma solu\u00e7\u00e3o que ajudasse a equipe a transformar conversas com clientes em vendas online de forma eficiente.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"695d54\" data-has-transparency=\"false\" style=\"--dominant-color: #695d54;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"483\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg\" alt=\"A person opening up a package\" class=\"wp-image-898 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg?resize=300,161 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-packagd.jpg?resize=768,412 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"User interacting with an Ad that Clicks to WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryConferOn_TheirSolution_Video&quot;}\" height=\"1792\" style=\"aspect-ratio: 828 \/ 1792;\" width=\"828\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/confer-on.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"otimizacao-para-compras\" class=\"wp-block-heading is-style-green-line\">Otimiza\u00e7\u00e3o para compras<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Confer On veicula com frequ\u00eancia an\u00fancios de clique para o WhatsApp otimizados para conversas como parte da estrat\u00e9gia de marketing usual. Embora essa abordagem tenha sucesso em gerar um grande volume de conversas, essas intera\u00e7\u00f5es costumam ter uma inten\u00e7\u00e3o de compra menor. A equipe da Confer On queria encontrar uma solu\u00e7\u00e3o que conseguisse conect\u00e1-la aos clientes mais dispostos a fazer uma compra pelo WhatsApp, a fim de aumentar as vendas. A equipe decidiu testar uma nova estrat\u00e9gia de otimiza\u00e7\u00e3o usando a meta de otimiza\u00e7\u00e3o denominada \u201ccompras por mensagens\u201d.<br>Para obter insights sobre o impacto dessa nova estrat\u00e9gia de otimiza\u00e7\u00e3o, a equipe realizou um teste A\/B no Gerenciador de An\u00fancios da Meta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">C\u00e9lula A: os an\u00fancios usuais de clique para o WhatsApp otimizados para conversas que a empresa j\u00e1 fazia<\/li>\n\n\n\n<li class=\"wp-block-list-item\">C\u00e9lula B: os an\u00fancios de clique para o WhatsApp otimizados para compras por mensagens<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cO sucesso dessa campanha \u00e9 uma combina\u00e7\u00e3o da for\u00e7a de nossas ofertas de produtos, do uso estrat\u00e9gico do WhatsApp como um canal de vendas e da nova otimiza\u00e7\u00e3o para compras da Meta. Mudando a estrat\u00e9gia de otimiza\u00e7\u00e3o, encontramos um p\u00fablico de alta qualidade com maior probabilidade de comprar nossos produtos. Isso gerou uma melhoria significativa no desempenho e maximizou o or\u00e7amento.\u201d<\/p>\n<cite><strong>Lita Tri Melati<\/strong><br><br>Owner, Confer On<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Ambas as campanhas inclu\u00edam an\u00fancios de foto usando criativos que mostravam a variedade de cal\u00e7ados da marca. Os an\u00fancios incentivavam as pessoas a clicar em um bot\u00e3o <b>Pedir agora<\/b> e come\u00e7ar uma conversa com a equipe de atendimento ao cliente da marca para falar sobre os produtos. Em seguida, eles podiam fazer uma compra online ou escolher o pagamento na entrega. <br>A equipe seguiu as boas pr\u00e1ticas da Meta para an\u00fancios de clique para o WhatsApp configurando ambas as campanhas para serem veiculadas por um per\u00edodo m\u00ednimo de 14 dias e para um p\u00fablico amplo de pessoas na Indon\u00e9sia entre 25 e 40 anos de idade. Para aproveitar ao m\u00e1ximo o or\u00e7amento e alcan\u00e7ar as pessoas com maior probabilidade de fazer uma compra, a equipe usou o recurso de posicionamentos Advantage+ para veicular an\u00fancios automaticamente em todos os posicionamentos da Meta, com base nos que tinham maior probabilidade de gerar os melhores resultados de campanha pelo menor custo em qualquer per\u00edodo.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"bfb7b0\" data-has-transparency=\"false\" style=\"--dominant-color: #bfb7b0;\" loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"553\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg\" alt=\"Pair of hiking boots\" class=\"wp-image-894 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg 850w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg?resize=300,195 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-boots.jpg?resize=768,500 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Depois de comparar o desempenho dos an\u00fancios usuais da marca com os an\u00fancios otimizados para compras por mensagens, a equipe da Confer On constatou que a mudan\u00e7a na estrat\u00e9gia de otimiza\u00e7\u00e3o aumentou as compras de forma eficiente. Os resultados foram:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b39d7a\" data-has-transparency=\"false\" style=\"--dominant-color: #b39d7a;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg\" alt=\"Business owner smiling at the camera, working from his phone and laptop\" class=\"wp-image-895 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Confer-On-business-owner.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"crescimento-das-vendas\" class=\"wp-block-heading is-style-green-line\">Crescimento das vendas<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3,9x mais compras com os an\u00fancios de clique para o WhatsApp otimizados para compras por mensagens, em compara\u00e7\u00e3o com os an\u00fancios usuais otimizados para conversas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">79% de redu\u00e7\u00e3o no custo por compra com os an\u00fancios de clique para o WhatsApp otimizados para compras por mensagens, em compara\u00e7\u00e3o com os an\u00fancios usuais otimizados para conversas<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumento das vendas com os an\u00fancios de clique para o WhatsApp e a otimiza\u00e7\u00e3o para compras<\/p>\n","protected":false},"author":12,"featured_media":11568,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Confer On","wab_business_results":null,"wab_testimonial_quote":"\u201cO sucesso dessa campanha \u00e9 uma combina\u00e7\u00e3o da for\u00e7a de nossas ofertas de produtos, do uso estrat\u00e9gico do WhatsApp como um canal de vendas e da nova otimiza\u00e7\u00e3o para compras da Meta. Mudando a estrat\u00e9gia de otimiza\u00e7\u00e3o, encontramos um p\u00fablico de alta qualidade com maior probabilidade de comprar nossos produtos. Isso gerou uma melhoria significativa no desempenho e maximizou o or\u00e7amento.\u201d","wab_testimonial_name":"Lita Tri Melati","wab_testimonial_title":"Propriet\u00e1rio da Confer On","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[361],"industry":[450],"market":[561],"use-case":[],"region":[435],"business-goals":[],"product":[434],"class_list":["post-11567","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-comercio-eletronico-e-varejo","market-indonesia","region-asia-pacifico","product-anuncios-de-clique-para-o-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conferir em | WhatsApp for Business<\/title>\n<meta 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