{"id":11577,"date":"2024-11-01T00:00:00","date_gmt":"2024-11-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/dermalogica\/"},"modified":"2026-04-30T16:04:33","modified_gmt":"2026-04-30T20:04:33","slug":"dermalogica","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/dermalogica\/","title":{"rendered":"Dermalogica"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/Dermalogica.Deutschland\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"151b20\" data-has-transparency=\"true\" style=\"--dominant-color: #151b20;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"55\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png\" alt=\"Logotipo da Dermalogica\" class=\"wp-image-886 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Client-logo.png?resize=300,33 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/CharlesConversationalCommerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a180d\" data-has-transparency=\"true\" style=\"--dominant-color: #1a180d;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"100\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png\" alt=\"Logotipo da Charles\" class=\"wp-image-1673 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Partner-logo.png?resize=300,60 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"reconhecendo-a-necessidade-de-se-adaptar-as-mudancas-nas-preferencias-dos-consumidores-a-marca-de-cuidados-com-a-pele-dermalogica-comecou-a-promover-seus-produtos-em-consultas-individuais-diretamente\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Reconhecendo a necessidade de se adaptar \u00e0s mudan\u00e7as nas prefer\u00eancias dos consumidores, a marca de cuidados com a pele Dermalogica come\u00e7ou a promover seus produtos em consultas individuais diretamente no WhatsApp e relatou maiores receitas, taxas de abertura e taxas de cliques em compara\u00e7\u00e3o a campanhas id\u00eanticas por email.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\t1,7x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mais receita por destinat\u00e1rio em compara\u00e7\u00e3o com email, de janeiro a julho de 2024*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"1\">\n\t1,9x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">maior a taxa de abertura em compara\u00e7\u00e3o com email, de janeiro a julho de 2024*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"5\">\n\t5 x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">maior a taxa de cliques em compara\u00e7\u00e3o com email, de janeiro a julho de 2024*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"solucoes-personalizadas-para-cuidados-com-a-pele\" class=\"wp-block-heading has-text-align-center\">Solu\u00e7\u00f5es personalizadas para cuidados com a pele<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Dermalogica adota uma abordagem educacional para cosm\u00e9ticos, fornecendo treinamento baseado em habilidades aos seus consultores de cuidados com a pele em todo o mundo. A linha de produtos da Dermalogica foi criada para ser adaptada de acordo com as necessidades exclusivas de cada cliente. A empresa se orgulha de desenvolver solu\u00e7\u00f5es e recomenda\u00e7\u00f5es personalizadas de cuidados com a pele.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"capturando-a-experiencia-na-loja-no-celular\" class=\"wp-block-heading is-style-green-line\">Capturando a experi\u00eancia na loja no celular<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe da Dermalogica na Alemanha buscava maneiras de melhorar a comunica\u00e7\u00e3o e o engajamento com o cliente, principalmente tornando as consultas de cuidados com a pele acess\u00edveis para al\u00e9m das salas de tratamento est\u00e9tico. O desafio era encontrar uma plataforma que pudesse promover essa vis\u00e3o online e, ao mesmo tempo, manter a reputa\u00e7\u00e3o da empresa de oferecer produtos de alta qualidade para a pele, adaptados \u00e0s necessidades de seus clientes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3b5a6\" data-has-transparency=\"false\" style=\"--dominant-color: #d3b5a6;\" loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"596\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg\" alt=\"Woman looking at her reflection in a phone\" class=\"wp-image-1376 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg 596w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-1.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SuccessStoryDermalogica_TheirSolution_Video&quot;}\" data-wab-video-name=\"Customer interacting with Dermalogica\" height=\"1082\" style=\"aspect-ratio: 500 \/ 1082;\" width=\"500\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/dermalogica.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"comercio-por-meio-de-conversas-no-whatsapp\" class=\"wp-block-heading is-style-green-line\">Com\u00e9rcio por meio de conversas no WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Parceria e integra\u00e7\u00e3o<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para possibilitar consultas individuais de cuidados com a pele para al\u00e9m do varejo em lojas f\u00edsicas e consult\u00f3rios de esteticistas, a Dermalogica se uniu \u00e0 Charles, um Parceiro de Neg\u00f3cios da Meta especializado na cria\u00e7\u00e3o de solu\u00e7\u00f5es de com\u00e9rcio por meio de conversas para clientes na Plataforma do WhatsApp Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os parceiros discutiram a integra\u00e7\u00e3o da API do WhatsApp com outras solu\u00e7\u00f5es de marketing e com\u00e9rcio da Dermalogica para construir uma plataforma de marketing para clientes que permitisse veicula\u00e7\u00e3o f\u00e1cil de campanhas, mensagens automatizadas e jornadas de marketing, al\u00e9m de conversas e suporte individualizados. As discuss\u00f5es come\u00e7aram em 11 de agosto de 2023, e a solu\u00e7\u00e3o foi lan\u00e7ada no final do m\u00eas. Ap\u00f3s a liga\u00e7\u00e3o inicial entre a equipe de marketing de com\u00e9rcio eletr\u00f4nico e o gerente de comunidade da Dermalogica e a equipe de sucesso do cliente da Charles, em que ambas as empresas se alinharam em uma abordagem que atendia \u00e0s metas de neg\u00f3cios da Dermalogica, as equipes continuaram se reunindo semanalmente para que a Charles pudesse responder a perguntas, otimizar a abordagem com base no desempenho e fornecer suporte pr\u00e1tico para a equipe da Dermalogica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Dermalogica utiliza continuamente o suporte anal\u00edtico do WhatsApp da Charles para monitorar o desempenho e a receita da campanha e obter insights sobre comportamentos e prefer\u00eancias dos clientes que podem ajudar a otimizar futuros esfor\u00e7os de marketing. As an\u00e1lises comerciais trimestrais permitem discuss\u00f5es mais amplas sobre o desempenho geral e os desenvolvimentos do mercado, para ajudar ambas as equipes a definir metas para o pr\u00f3ximo per\u00edodo comercial.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--9\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cNo atendimento ao cliente, nem sempre \u00e9 f\u00e1cil mensurar resultados concretos, mas as consultas individuais no WhatsApp est\u00e3o nos ajudando a atingir nossa meta de aumentar o engajamento dos clientes. Vemos as rea\u00e7\u00f5es deles quando nosso consultor cosm\u00e9tico consegue resolver seus problemas relacionados \u00e0 pele: emojis de cora\u00e7\u00e3o e coment\u00e1rios muito positivos. E, claro, acreditamos que tudo isso vale a pena porque pode, em \u00faltima an\u00e1lise, gerar vendas e fidelidade \u00e0 marca a longo prazo.\u201d<\/p>\n<cite><strong>Louisa Schiminski<\/strong><br><br>Ecommerce Marketing Manager, Dermalogica<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"ebd5c8\" data-has-transparency=\"false\" style=\"--dominant-color: #ebd5c8;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"867\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg\" alt=\"Jornada personalizada do cliente usando o WhatsApp\" class=\"wp-image-836 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Campaign-screenshot.jpg?resize=138,300 138w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"dicas-e-recomendacoes\" class=\"wp-block-heading is-style-green-line\">Dicas e recomenda\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Jornadas personalizadas do cliente<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes em potencial tomam conhecimento do servi\u00e7o de consulta do WhatsApp da Dermalogica pela primeira vez por meio de seus v\u00e1rios canais de marketing, como as campanhas e as mensagens no WhatsApp, o site da Dermalogica, os posts em redes sociais, o marketing por email e o boca a boca. Os clientes interessados \u200b\u200bpodem ent\u00e3o escolher interagir com a Dermalogica no WhatsApp por meio de mensagem de texto ou voz e solicitar uma consulta pessoal de cuidados com a pele com o cosmetologista treinado da marca no WhatsApp ou fazer a assinatura para receber atualiza\u00e7\u00f5es e ofertas dela regularmente. O consultor conversa com os clientes em tempo real por mensagem de texto no WhatsApp para fornecer orienta\u00e7\u00f5es sobre cuidados com a pele, responder a perguntas e ajudar a orientar cada pessoa sobre os produtos da Dermalogica mais adequados para ela, facilitando assim as etapas de decis\u00e3o e compra da jornada. Durante a consulta, os clientes podem enviar fotos e v\u00eddeos para o consultor conforme necess\u00e1rio. Na fase p\u00f3s-compra, a Dermalogica continua interagindo com os clientes no WhatsApp para fornecer suporte, dicas, recomenda\u00e7\u00f5es e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela tamb\u00e9m envia campanhas frequentes para clientes que optaram por receber mensagens no WhatsApp, normalmente uma vez por m\u00eas. As pessoas que respondem a essas mensagens recebem uma mensagem direta do gerente de comunidade.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Use o recurso <b>Cancelar o recebimento de mensagens<\/b> no rodap\u00e9 no WhatsApp para garantir a conformidade com o RGPD e respeitar as prefer\u00eancias dos clientes<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Ofere\u00e7a recomenda\u00e7\u00f5es personalizadas de produtos no WhatsApp para melhorar a experi\u00eancia do cliente e aumentar a fidelidade<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Pe\u00e7a aos usu\u00e1rios que optem por receber mensagens de marketing depois de conclu\u00edrem a consulta<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Inclua links para produtos no WhatsApp para incentivar as vendas diretas<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Troque fotos com clientes quando relevante para entender melhor suas necessidades<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Experimente diferentes tipos de campanhas do WhatsApp, como ofertas e brindes mensais, para encontrar a abordagem que funciona melhor para sua marca<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Crie um relacionamento forte com seu parceiro de neg\u00f3cios do WhatsApp para garantir integra\u00e7\u00e3o perfeita e suporte cont\u00ednuo<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Dermalogica e a Charles compararam o desempenho das campanhas do WhatsApp com campanhas de email id\u00eanticas e descobriram que o WhatsApp gerou consistentemente mais receita, maiores taxas de abertura e maiores taxas de cliques, incluindo:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"ded9d8\" data-has-transparency=\"false\" style=\"--dominant-color: #ded9d8;\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"838\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg\" alt=\"Woman looking at her face using the camera on a laptop computer\" class=\"wp-image-1377 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg 700w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/In-line-2.jpg?resize=251,300 251w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"melhor-desempenho-do-que-o-email\" class=\"wp-block-heading is-style-green-line\">Melhor desempenho do que o email<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">1,7x mais receita por destinat\u00e1rio em compara\u00e7\u00e3o com email, de janeiro a julho de 2024*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">1,9x maior a taxa de abertura em compara\u00e7\u00e3o com email, de janeiro a julho de 2024*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">5x maior a taxa de cliques em compara\u00e7\u00e3o com email, de janeiro a julho de 2024*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cO uso bem-sucedido do WhatsApp pela Dermalogica para lidar com os desafios que a maioria das grandes marcas de consumo enfrenta \u2014 oferecendo experi\u00eancias personalizadas de atendimento ao cliente online e offline, sendo sempre lembrada pelos consumidores e gerando receita cont\u00ednua \u2014 comprova o impacto significativo do canal no mix de marketing e experi\u00eancia do cliente de uma marca.\u201d<\/p>\n<cite><strong>Andreas Tussing<\/strong><br><br>CEO, Charles<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--14\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Realizando vendas consultivas no celular<\/p>\n","protected":false},"author":12,"featured_media":11578,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Dermalogica","wab_business_results":null,"wab_testimonial_quote":"\u201cNo atendimento ao cliente, nem sempre \u00e9 f\u00e1cil mensurar resultados concretos, mas as consultas individuais no WhatsApp est\u00e3o nos ajudando a atingir nossa meta de aumentar o engajamento dos clientes. Vemos as rea\u00e7\u00f5es deles quando nosso consultor cosm\u00e9tico consegue resolver seus problemas relacionados \u00e0 pele: emojis de cora\u00e7\u00e3o e coment\u00e1rios muito positivos. E, claro, acreditamos que tudo isso vale a pena porque pode, em \u00faltima an\u00e1lise, gerar vendas e fidelidade \u00e0 marca a longo prazo.\u201d","wab_testimonial_name":"Louisa Schiminski","wab_testimonial_title":"Gerente de marketing de com\u00e9rcio eletr\u00f4nico, Dermalogica","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:04:33","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[570],"product":[364],"business-goals":[417],"use-case":[],"region":[436],"business-size":[362],"industry":[421],"class_list":["post-11577","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-alemanha","product-plataforma-do-whatsapp-business","business-goals-engajamento","region-europa-oriente-medio-e-africa","business-size-grandes-empresas","industry-cpg-bens-de-consumo-nao-duraveis"],"yoast_head":"<!-- This site is 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