{"id":11583,"date":"2025-01-21T00:00:00","date_gmt":"2025-01-21T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/nivea-mexico\/"},"modified":"2026-04-30T16:10:15","modified_gmt":"2026-04-30T20:10:15","slug":"nivea","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/nivea\/","title":{"rendered":"Nivea M\u00e9xico"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/niveamexico\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"071637\" data-has-transparency=\"true\" style=\"--dominant-color: #071637;\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Nivea.png\" alt=\"Logotipo da Nivea\" class=\"wp-image-1473 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Nivea.png 600w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Nivea.png?resize=300,225 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/gupshupbots\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"170b22\" data-has-transparency=\"true\" style=\"--dominant-color: #170b22;\" loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"417\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png\" alt=\"Logotipo da Gupshup\" class=\"wp-image-1197 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png 1810w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=300,69 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=768,177 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=1024,236 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Gupshup-logo.png?resize=1536,354 1536w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-marca-de-cosmeticos-nivea-criou-uma-nova-experiencia-de-mensagens-chamada-skincare-routine-advisor-e-a-promoveu-com-uma-campanha-de-anuncios-de-clique-para-o-whatsapp-veiculada-aos-seus-principais-p\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A marca de cosm\u00e9ticos Nivea criou uma nova experi\u00eancia de mensagens chamada Skincare Routine Advisor e a promoveu com uma campanha de an\u00fancios de clique para o WhatsApp veiculada aos seus principais p\u00fablicos no M\u00e9xico, resultando em 8,4 pontos de incrementalidade na lembran\u00e7a do an\u00fancio e 86% de taxa de conclus\u00e3o da jornada de mensagens.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"8\">\n\t8,4 pontos<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de incrementalidade na lembran\u00e7a do an\u00fancio*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"86\">\n\t86%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de taxa de conclus\u00e3o da experi\u00eancia de mensagens**<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Estudo de brand lift da Meta, 31 de maio a 16 de agosto de 2024 **Os resultados foram divulgados pela empresa. Talvez n\u00e3o seja poss\u00edvel obter resultados id\u00eanticos. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"especialistas-globais-em-cuidados-com-a-pele\" class=\"wp-block-heading has-text-align-center\">Especialistas globais em cuidados com a pele<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Nivea \u00e9 uma marca de cosm\u00e9ticos alem\u00e3 de propriedade da Beiersdorf AG, sediada em Hamburgo e fundada em 1882. O portf\u00f3lio da Beiersdorf inclui outras marcas de cuidados com a pele conhecidas, como Eucerin e Aquaphor. Em dezembro de 2024, a Beiersdorf AG j\u00e1 tinha opera\u00e7\u00f5es em mais de 200 pa\u00edses em todo o mundo.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<h3 id=\"recomendacoes-de-produtos-personalizadas\" class=\"wp-block-heading has-text-align-center\">Recomenda\u00e7\u00f5es de produtos personalizadas<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Nivea queria aumentar o engajamento e atrair novos clientes oferecendo consultorias personalizadas de cuidados com a pele no WhatsApp.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"d9d3d2\" data-has-transparency=\"false\" style=\"--dominant-color: #d9d3d2;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"811\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/niviea-whatsapp-ad1.jpg\" alt=\"A Nivea promovendo o Skincare Routine Advisor com uma campanha de an\u00fancios de clique para o WhatsApp\" class=\"wp-image-1634 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/niviea-whatsapp-ad1.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/niviea-whatsapp-ad1.jpg?resize=139,300 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"uma-experiencia-de-mensagens-personalizada-no-whatsapp\" class=\"wp-block-heading is-style-green-line\">Uma experi\u00eancia de mensagens personalizada no WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para realizar seu objetivo, a Nivea fez uma parceria com sua ag\u00eancia de com\u00e9rcio conversacional para criar o Skincare Routine Advisor, uma nova ferramenta que ajuda os consumidores de cosm\u00e9ticos online a encontrar a rotina de cuidados ideal para sua pele com a Nivea. A equipe decidiu criar a experi\u00eancia como uma jornada de mensagens automatizada no WhatsApp com a ajuda do WhatsApp Flows, um recurso de desenvolvimento de experi\u00eancias que capacita as empresas a criar jornadas de usu\u00e1rio avan\u00e7adas, integradas e completas no WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Nivea promoveu o Skincare Routine Advisor com uma campanha de an\u00fancios de clique para o WhatsApp, que apresentava um pequeno v\u00eddeo promovendo a experi\u00eancia na plataforma e incentivava os usu\u00e1rios a iniciar sua pr\u00f3pria consultoria no WhatsApp com um \u00fanico clique. Os an\u00fancios foram veiculados a um p\u00fablico de mulheres com 18 anos ou mais no M\u00e9xico interessadas em cuidados com a pele.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cCom o objetivo de sermos reconhecidos como a marca n\u00famero um na categoria de cuidados com a pele, lan\u00e7amos nosso Skincare Routine Advisor, que \u00e9 \u00fanico em sua \u00e1rea por dois motivos: \u00e9 a primeira experi\u00eancia de mensagens no WhatsApp no M\u00e9xico que cria uma rotina de cuidados com a pele baseada nas necessidades de cada usu\u00e1rio e \u00e9 uma experi\u00eancia de funil completo que cria automaticamente uma op\u00e7\u00e3o de \u2018adicionar ao carrinho\u2019 para os clientes, facilitando para os usu\u00e1rios a compra da rotina completa quando a experi\u00eancia termina.\u201d<\/p>\n<cite><strong>Emilia Reyes<\/strong><br><br>Head of Media and Precision Marketing, CAME &amp; ANDEAN Beiersdorf AG<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A conversation with the Skincare Routine Advisor in WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;NiveaMexico_TheirSolution_Video&quot;}\" height=\"848\" style=\"aspect-ratio: 416 \/ 848;\" width=\"416\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/nivea.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Depois de clicar no bot\u00e3o do WhatsApp, os usu\u00e1rios eram direcionados para o Skincare Routine Advisor no WhatsApp, onde recebiam uma s\u00e9rie de perguntas autom\u00e1ticas feitas para ajud\u00e1-los a encontrar recomenda\u00e7\u00f5es personalizadas para seu tipo de pele espec\u00edfico. O Skincare Routine Advisor gerava uma lista de produtos recomendados da Nivea escolhidos apenas para o usu\u00e1rio com base nas suas necessidades espec\u00edficas. No final da consultoria, os clientes tinham a op\u00e7\u00e3o de adicionar os itens ao carrinho em uma das plataformas de com\u00e9rcio eletr\u00f4nico mais populares do M\u00e9xico para comprar os produtos recomendados imediatamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de aumentar o engajamento com a marca e ajudar a Nivea a se conectar com novos clientes em potencial e vender produtos, o Skincare Routine Advisor tamb\u00e9m ajudou a empresa a ampliar seus dados de CRM, j\u00e1 que ela aprendeu mais sobre os tipos de pele e as necessidades de cuidados de seu p\u00fablico.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3a68d\" data-has-transparency=\"false\" style=\"--dominant-color: #d3a68d;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg\" alt=\"Woman smiling with her eyes closed feeling her face after her skincare routine\" class=\"wp-image-1922 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg 800w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shiny-diamond.jpg?resize=768,768 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"uma-campanha-memoravel-que-impulsionou-o-engajamento\" class=\"wp-block-heading is-style-green-line\">Uma campanha memor\u00e1vel que impulsionou o engajamento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Nivea mensurou o sucesso da campanha veiculada de 31 de maio a 16 de agosto de 2024 com um estudo de brand lift da Meta que pesquisou o p\u00fablico que tinha sido exposto ao an\u00fancio e descobriu que os an\u00fancios de clique para o WhatsApp geraram uma incrementalidade significativa na lembran\u00e7a do an\u00fancio. A Nivea tamb\u00e9m relatou altas taxas de conclus\u00e3o e conversa e um grande n\u00famero de clientes em potencial qualificados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">8,4 pontos de incrementalidade na lembran\u00e7a do an\u00fancio*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">86% de taxa de conclus\u00e3o da experi\u00eancia de mensagens**<\/li>\n\n\n\n<li class=\"wp-block-list-item\">21% de taxa de conversas iniciadas**<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25.681 clientes em potencial qualificados**<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Estudo de brand lift da Meta, 31 de maio a 16 de agosto de 2024<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>**Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--12\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Oferecendo consultorias personalizadas de cuidados com a pele no WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":11584,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Nivea M\u00e9xico","wab_business_results":null,"wab_testimonial_quote":"\u201cCom o objetivo de sermos reconhecidos como a marca n\u00famero um na categoria de cuidados com a pele, lan\u00e7amos nosso Skincare Routine Advisor, que \u00e9 \u00fanico em sua \u00e1rea por dois motivos: \u00e9 a primeira experi\u00eancia de mensagens no WhatsApp no M\u00e9xico que cria uma rotina de cuidados com a pele baseada nas necessidades de cada usu\u00e1rio e \u00e9 uma experi\u00eancia de funil completo que cria automaticamente uma op\u00e7\u00e3o de \u2018adicionar ao carrinho\u2019 para os clientes, facilitando para os usu\u00e1rios a compra da rotina completa quando a experi\u00eancia termina.\u201d","wab_testimonial_name":"Emilia Reyes","wab_testimonial_title":"Diretor de m\u00eddia e marketing de precis\u00e3o, CAME &amp; ANDEAN Beiersdorf 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