{"id":11586,"date":"2024-10-15T00:00:00","date_gmt":"2024-10-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/policybazaar\/"},"modified":"2026-04-30T16:04:34","modified_gmt":"2026-04-30T20:04:34","slug":"policybazaar","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/policybazaar\/","title":{"rendered":"PolicyBazaar"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/policybazaar\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a2a43\" data-has-transparency=\"true\" style=\"--dominant-color: #1a2a43;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"79\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazaar-logo-resize.png\" alt=\"Logotipo da PolicyBazaar\" class=\"wp-image-1719 has-transparency\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-corretora-de-seguros-sediada-na-india-utilizou-importantes-recursos-de-marketing-e-atendimento-ao-cliente-da-plataforma-do-whatsapp-business-e-observou-cinco-vezes-mais-premios-de-seguro-obtidos-e-t\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A corretora de seguros sediada na \u00cdndia utilizou importantes recursos de marketing e atendimento ao cliente da Plataforma do WhatsApp Business e observou cinco vezes mais pr\u00eamios de seguro obtidos e tr\u00eas vezes mais vendas.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-4-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-4-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3X<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mais pr\u00eamios de seguro obtidos via WhatsApp, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3X<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">maior a taxa de cliques, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3X<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">mais vendas, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--6\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"30\">\n\t30 milh\u00f5es<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de mensagens de clientes entregues por m\u00eas*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"seguro-para-todas-as-regioes-da-india\" class=\"wp-block-heading has-text-align-center\">Seguro para todas as regi\u00f5es da \u00cdndia<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Fundada em 2008, a PolicyBazaar \u00e9 uma plataforma de seguros em que clientes em potencial podem comparar e comprar ap\u00f3lices de mais de 50 fornecedores de seguros na \u00cdndia. Os consumidores interessados podem escolher entre planos de seguro de vida, de sa\u00fade, de autom\u00f3veis, tempor\u00e1rio, geral e empresarial consultando informa\u00e7\u00f5es precisas e imparciais sobre cada plano por meio do app ou do site da PolicyBazaar. No in\u00edcio de 2024, mais de nove milh\u00f5es de clientes em toda a \u00cdndia j\u00e1 haviam usado a PolicyBazaar para comprar ou renovar a cobertura de seguro.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"conversas-com-clientes-em-tempo-real\" class=\"wp-block-heading is-style-green-line\">Conversas com clientes em tempo real<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes, a equipe da PolicyBazaar contava fortemente com canais de gest\u00e3o do relacionamento com o cliente (CRM) como email e SMS para compartilhar informa\u00e7\u00f5es detalhadas sobre produtos com clientes em potencial e direcionar clientes para o site da empresa para a finaliza\u00e7\u00e3o da compra. Mas a empresa queria ir al\u00e9m da comunica\u00e7\u00e3o impessoal unidirecional e permitir conversas com clientes em tempo real adaptadas \u00e0s necessidades \u00fanicas de cada um deles, em escala.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b09f7b\" data-has-transparency=\"false\" style=\"--dominant-color: #b09f7b;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg\" alt=\"A man with a headset sitting at a desk smiling at his computer\" class=\"wp-image-1717 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PolicyBazaar-footer-image.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A chat thread with PolicyBazzar Life Insurance\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PolicyBazaarSuccessStory1_TheirSolution_Video&quot;}\" height=\"1608\" style=\"aspect-ratio: 720 \/ 1608;\" width=\"720\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/policybazaar_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"melhor-comunicacao-pelo-whatsapp\" class=\"wp-block-heading is-style-green-line\">Melhor comunica\u00e7\u00e3o pelo WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o app e o site da PolicyBazaar sejam seus principais canais de marketing e atendimento ao cliente, a equipe agora considera o WhatsApp um terceiro canal digital importante para o CRM. A jornada da PolicyBazaar com o WhatsApp come\u00e7ou com campanhas de reconhecimento em rela\u00e7\u00e3o a seguros de sa\u00fade e tempor\u00e1rios. Ap\u00f3s esses testes gerarem grandes retornos sobre o investimento, a equipe testou o reconhecimento da marca e o atendimento ao cliente, observando um sucesso semelhante. Desde ent\u00e3o, a PolicyBazaar tem sido pioneira no uso de solu\u00e7\u00f5es do WhatsApp como o Flows e os pagamentos no setor de seguros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para desenvolver comunica\u00e7\u00f5es digitais personalizadas e permitir mais funcionalidades no WhatsApp, a PolicyBazaar integrou a API do WhatsApp ao seu app e site no final de 2022, possibilitando \u00e0 empresa atender \u00e0s necessidades de clientes de alta demanda diretamente no WhatsApp. O contato de clientes com a PolicyBazaar pode ser iniciado por eles ou pela empresa no app, no site, nas mensagens do WhatsApp ou nas intera\u00e7\u00f5es offline da PolicyBazaar, como a leitura de um QR code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a transi\u00e7\u00e3o para a Plataforma do WhatsApp Business, a equipe da PolicyBazaar conseguiu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Personalizar promo\u00e7\u00f5es<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A PolicyBazaar promoveu produtos complementares para clientes existentes diretamente no WhatsApp com base nas necessidades e nas prefer\u00eancias deles, resultando em taxas de convers\u00e3o relatadas mais altas do que com o uso de email ou SMS. Por exemplo, um cliente existente de seguro de sa\u00fade pode receber detalhes sobre produtos de investimento ou com prazo determinado que ele poderia adicionar \u00e0 sua cobertura.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">&#8220;O WhatsApp nos ajudou a tornar o CRM adequado aos clientes. Agora, os clientes n\u00e3o s\u00e3o bombardeados com informa\u00e7\u00f5es, e as intera\u00e7\u00f5es com eles s\u00e3o \u00fateis para ambas as partes.&#8221;<\/p>\n<cite><strong>Nishant Malsisaria<\/strong><br><br>Head of Growth, PolicyBazaar<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A chat thread with PolicyBazzar Life Insurance\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PolicyBazaarSuccessStory2_TheirSolution_Video&quot;}\" height=\"850\" style=\"aspect-ratio: 380 \/ 850;\" width=\"380\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/policybazaar_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"simplificar-a-experiencia-de-sinistros\" class=\"wp-block-heading is-style-green-line\"><b>Simplificar a experi\u00eancia de sinistros<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe facilitou a emiss\u00e3o de ap\u00f3lices enviando notifica\u00e7\u00f5es e mensagens no WhatsApp, ajudando a simplificar a experi\u00eancia de sinistros para os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Tornar o atendimento ao cliente mais pr\u00e1tico<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A PolicyBazaar automatizou as respostas \u00e0s solicita\u00e7\u00f5es rotineiras dos clientes que frequentemente envolvem documentos complexos e liga\u00e7\u00f5es telef\u00f4nicas ou emails, incluindo verifica\u00e7\u00f5es de ap\u00f3lices, agendamentos e outras perguntas de atendimento ao cliente ou pedidos de assist\u00eancia por telefone, diretamente na experi\u00eancia de conversa do WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Automatizar integra\u00e7\u00f5es completas de CRM<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe automatizou o processo de resolu\u00e7\u00e3o de sinistros para os clientes diretamente na experi\u00eancia de conversa do WhatsApp. Agora, os usu\u00e1rios podem carregar imagens e documentos relacionados aos sinistros e acompanhar o status em tempo real, tudo no WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Habilitar pagamentos na conversa<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe criou uma jornada de pagamento simplificada fazendo a integra\u00e7\u00e3o com a API de Pagamentos para WhatsApp. Isso oferece aos clientes uma experi\u00eancia fluida de compra e finaliza\u00e7\u00e3o de pagamento na conversa, para ajudar a reduzir as taxas de desist\u00eancia que ocorrem com links de pagamento, email e SMS, al\u00e9m de gerar taxas de convers\u00e3o mais altas para renova\u00e7\u00f5es de ap\u00f3lices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Reengajar clientes em potencial<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe conseguiu reengajar os clientes que abandonaram o carrinho enviando mensagens e lembretes personalizados no WhatsApp que ajudam as pessoas a encontrar o produto de seguro mais adequado aos seus objetivos e grupo demogr\u00e1fico. Os destinat\u00e1rios dessas comunica\u00e7\u00f5es t\u00eam a op\u00e7\u00e3o de cancelar o recebimento das mensagens de marketing da PolicyBazaar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">&#8220;A Meta e o WhatsApp nos deram um novo conjunto de recursos para tornar a comunica\u00e7\u00e3o com os clientes mais eficaz. Isso permitiu \u00e0 PolicyBazaar ter conversas em tempo real em um canal que os clientes usam no dia a dia. Observamos uma melhoria e um impacto significativos em termos de taxas de cliques e taxas de convers\u00e3o.&#8221;<\/p>\n<cite><strong>Sarbvir Singh<\/strong><br><br>Joint Group CEO, PolicyBazaar<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Depois de implementar a Plataforma do WhatsApp Business, a equipe da PolicyBazaar mensurou o desempenho durante todo o ano de 2023 e encontrou melhorias de um ano para o outro nos seus indicadores de desempenho mais importantes, incluindo:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6f6863\" data-has-transparency=\"false\" style=\"--dominant-color: #6f6863;\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg\" alt=\"Three call center workers smile while looking at camera\" class=\"wp-image-1720 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg 1000w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/policybazzar-footer-resize.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 id=\"mais-vendas-e-engajamento\" class=\"wp-block-heading is-style-green-line\">Mais vendas e engajamento<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">5X mais pr\u00eamios de seguro obtidos via WhatsApp, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">5X maior a taxa de cliques, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3X mais vendas, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">30 milh\u00f5es de mensagens de clientes entregues por m\u00eas*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">30% de aumento na taxa de convers\u00e3o, em compara\u00e7\u00e3o \u00e0 abordagem anterior*<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--14\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--15\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Simplificando a compra de seguros<\/p>\n","protected":false},"author":12,"featured_media":11587,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"PolicyBazaar","wab_business_results":null,"wab_testimonial_quote":"\"O WhatsApp nos ajudou a tornar o CRM adequado aos clientes. 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