{"id":11717,"date":"2025-03-14T00:00:00","date_gmt":"2025-03-14T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/fravega\/"},"modified":"2026-04-20T15:39:09","modified_gmt":"2026-04-20T19:39:09","slug":"fravega","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/fravega\/","title":{"rendered":"Fr\u00e1vega"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/fravegaonline\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"070109\" data-has-transparency=\"true\" style=\"--dominant-color: #070109;\" loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"153\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-logo.png\" alt=\"Logotipo da Fr\u00e1vega\" class=\"wp-image-1154 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-logo.png 820w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-logo.png?resize=300,56 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-logo.png?resize=768,143 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/botmaker.io\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"5e0033\" data-has-transparency=\"true\" style=\"--dominant-color: #5e0033;\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"369\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bleett-logo.png\" alt=\"Logotipo da Bleett\" class=\"wp-image-546 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bleett-logo.png 1080w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bleett-logo.png?resize=300,103 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bleett-logo.png?resize=768,262 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/bleett-logo.png?resize=1024,350 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"090a0b\" data-has-transparency=\"true\" style=\"--dominant-color: #090a0b;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"118\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Botmaker-logo.png\" alt=\"Logotipo da Botmaker\" class=\"wp-image-778 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Botmaker-logo.png 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Botmaker-logo.png?resize=300,89 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"esta-rede-varejista-de-eletrodomesticos-da-argentina-implementou-uma-nova-abordagem-de-atendimento-ao-cliente-na-plataforma-do-whatsapp-business-com-a-ajuda-das-empresas-parceiras-botmaker-e-bleet-o\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Esta rede varejista de eletrodom\u00e9sticos da Argentina implementou uma nova abordagem de atendimento ao cliente na Plataforma do WhatsApp Business, com a ajuda das empresas parceiras Botmaker e Bleet. O resultado foi um aumento de 11x na receita e de 11,2x na m\u00e9dia de visitas mensais.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"11\">\n\t11x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento na receita, atribu\u00eddo a compras personalizadas na Plataforma do WhatsApp Business*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"11\">\n\t11,2x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento na m\u00e9dia de visitas mensais, atribu\u00eddo a compras personalizadas na Plataforma do WhatsApp Business*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"70\">\n\t70%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de redu\u00e7\u00e3o no tempo de espera de clientes, em compara\u00e7\u00e3o a liga\u00e7\u00f5es telef\u00f4nicas*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"especialistas-em-eletrodomesticos-na-argentina\" class=\"wp-block-heading has-text-align-center\">Especialistas em eletrodom\u00e9sticos na Argentina<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Fr\u00e1vega conta com mais de 100 lojas na Argentina, al\u00e9m de um site consolidado para vendas online. Por estar em tantos lugares e oferecer uma ampla variedade de produtos, a Fr\u00e1vega atrai clientes de todos os grupos socioecon\u00f4micos e todas as faixas et\u00e1rias. Assim, \u00e9 essencial que a empresa possa oferecer assist\u00eancia e informa\u00e7\u00f5es sobre seus produtos.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"compras-online-personalizadas\" class=\"wp-block-heading is-style-green-line\">Compras online personalizadas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Fr\u00e1vega tem orgulho de contar com funcion\u00e1rios que sabem compartilhar informa\u00e7\u00f5es valiosas sobre seus produtos com os clientes que visitam as lojas. Por isso, a empresa queria levar esse mesmo atendimento personalizado para as compras online, oferecendo uma nova experi\u00eancia de compra no WhatsApp, um app que os clientes j\u00e1 estavam acostumados a usar.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9d9996\" data-has-transparency=\"false\" style=\"--dominant-color: #9d9996;\" loading=\"lazy\" decoding=\"async\" width=\"1088\" height=\"816\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-their-goal.jpg\" alt=\"An image of a phone showing how Fravega extends their customer service from outside their storefront to whatsapp\" class=\"wp-image-1155 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-their-goal.jpg 1088w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-their-goal.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-their-goal.jpg?resize=768,576 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/fravega-their-goal.jpg?resize=1024,768 1024w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cCom as compras personalizadas em nosso canal do WhatsApp, a Fr\u00e1vega p\u00f4de ajudar os clientes a encontrar e comprar nossos produtos em uma plataforma de mensagens que eles j\u00e1 conheciam. Muitas vezes, os clientes que fazem compras na internet procuram ajuda e orienta\u00e7\u00e3o de especialistas. Com essa nova experi\u00eancia, n\u00f3s conseguimos potencializar nosso conhecimento especializado de um jeito eficiente, facilitando o processo de encontrar, comprar e receber ajuda p\u00f3s compra.&#8221;<\/p>\n<cite><strong>Lucas Bazan<\/strong><br><br>Head of Conversational Strategy, Fr\u00e1vega<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A conversational &quot;personal shopper&quot; experience with Fravega via WhatsApp\" height=\"640\" style=\"aspect-ratio: 294 \/ 640;\" width=\"294\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/fravega_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"atendimento-ao-cliente-em-conversas\" class=\"wp-block-heading is-style-green-line\">Atendimento ao cliente em conversas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para alcan\u00e7ar seu objetivo, a Fr\u00e1vega estabeleceu uma parceria com a Botmaker, uma plataforma de envio de mensagens, e a Bleet, uma empresa de consultoria. Juntas, as empresas revisaram as estrat\u00e9gias de atendimento ao cliente, desenvolvendo uma experi\u00eancia com um assistente de compras no canal do WhatsApp, criada para ajudar os clientes a encontrar e comprar itens com facilidade.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--10\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cAs pessoas conversam com a fam\u00edlia no WhatsApp, combinam reuni\u00f5es de trabalho no WhatsApp, conferem as tarefas dos filhos nos grupos do WhatsApp. \u00c9 claro que elas tamb\u00e9m gostariam de usar o WhatsApp para comprar produtos, receber atualiza\u00e7\u00f5es sobre o andamento de pedidos e ficar sabendo do lan\u00e7amento de novos produtos. A presen\u00e7a do WhatsApp na Am\u00e9rica Latina \u00e9 muito grande e, por isso, o app pode ser um canal de vendas poderoso, que n\u00e3o deve ser ignorado pelas empresas.\u201d<\/p>\n<cite><strong>Tobias Noni Bernardis<\/strong><br><br>Head of Digital Business, Fr\u00e1vega<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"A video showcasing the user journey of fravega via whatsapp\" height=\"640\" style=\"aspect-ratio: 294 \/ 640;\" width=\"294\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/fravega_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"a-jornada-do-usuario\" class=\"wp-block-heading is-style-green-line\">A jornada do usu\u00e1rio<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>Contato<\/b>: os clientes podem acessar o canal do WhatsApp da Fr\u00e1vega clicando em um link no site da empresa, em uma notifica\u00e7\u00e3o no WhatsApp ou em links nas redes sociais. A empresa relatou que quase metade do tr\u00e1fego que chega ao WhatsApp \u00e9 org\u00e2nico. Depois de entrar no canal, os clientes encontram um menu de op\u00e7\u00f5es, em que podem pedir ajuda para compras, receber atendimento p\u00f3s venda ou usar servi\u00e7os de cr\u00e9dito. De acordo com o pedido do cliente, a Fr\u00e1vega fornece informa\u00e7\u00f5es sobre disponibilidade de produtos, formas de pagamento, promo\u00e7\u00f5es, seguros e garantias.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Suporte em tempo real<\/b>: os clientes tamb\u00e9m podem trocar mensagens em tempo real com um atendente para receber ajuda com a experi\u00eancia de compra, ap\u00f3s inserir o endere\u00e7o de email, a categoria do produto e uma breve descri\u00e7\u00e3o do pedido. Com essas informa\u00e7\u00f5es, um atendente entra na conversa para responder d\u00favidas e ajudar o cliente a encontrar o produto ideal. Quando est\u00e1 tudo pronto para concluir a compra, o atendente cria um carrinho com o produto desejado e gera um link de pagamento.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Pagamento<\/b>: os clientes podem clicar no link de pagamento para acessar o site da Fr\u00e1vega. Nessa p\u00e1gina, \u00e9 poss\u00edvel selecionar a forma de pagamento e inserir os dados necess\u00e1rios, sem nunca precisar compartilhar dados sens\u00edveis diretamente com o atendente. Quando a compra \u00e9 conclu\u00edda, o cliente recebe uma confirma\u00e7\u00e3o e um c\u00f3digo, que podem ser compartilhados com o atendente no WhatsApp. A empresa usa esses dados para monitorar as vendas feitas pelo site em rela\u00e7\u00e3o \u00e0s vendas feitas por centrais telef\u00f4nicas.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Avalia\u00e7\u00e3o<\/b>: depois de concluir a conversa em tempo real com o atendente, os clientes podem responder a uma pesquisa no WhatsApp para avaliar a experi\u00eancia.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Suporte p\u00f3s-venda<\/b>: os clientes podem receber ajuda para as compras realizadas a qualquer momento, seja no menu autom\u00e1tico no canal do WhatsApp da Fr\u00e1vega ou na conversa com um atendente.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"aumento-de-trafego-e-receita\" class=\"wp-block-heading has-text-align-center\">Aumento de tr\u00e1fego e receita<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Fr\u00e1vega monitorou a receita e o tr\u00e1fego nos primeiros tr\u00eas meses de uso da nova experi\u00eancia de mensagens, de julho a setembro de 2024. A empresa relatou os seguintes resultados:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8c9199\" data-has-transparency=\"false\" style=\"--dominant-color: #8c9199;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sucursal-Fravega-Unicenter.jpg\" alt=\"An image of a Fravega company storefront with TVs on display behind tall glass walls and customers walking in\" class=\"wp-image-1990 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sucursal-Fravega-Unicenter.jpg 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sucursal-Fravega-Unicenter.jpg?resize=300,225 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Sucursal-Fravega-Unicenter.jpg?resize=768,576 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Aumento de 11x na receita, atribu\u00eddo a compras personalizadas na Plataforma do WhatsApp Business*.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Aumento de 11,2x na m\u00e9dia de visitas mensais, atribu\u00eddo a compras personalizadas na Plataforma do WhatsApp Business*.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">Redu\u00e7\u00e3o de 70% no tempo de espera de clientes, em compara\u00e7\u00e3o a liga\u00e7\u00f5es telef\u00f4nicas*.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--14\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentando a receita e o tr\u00e1fego com compras personalizadas.<\/p>\n","protected":false},"author":12,"featured_media":11718,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Fr\u00e1vega","wab_business_results":null,"wab_testimonial_quote":"\u201cCom as compras personalizadas em nosso canal do WhatsApp, a Fr\u00e1vega p\u00f4de ajudar os clientes a encontrar e comprar nossos produtos em uma plataforma de mensagens que eles j\u00e1 conheciam. Muitas vezes, os clientes que fazem compras na internet procuram ajuda e orienta\u00e7\u00e3o de especialistas. Com essa nova experi\u00eancia, n\u00f3s conseguimos potencializar nosso conhecimento especializado de um jeito eficiente, facilitando o processo de encontrar, comprar e receber ajuda p\u00f3s compra.\"","wab_testimonial_name":"Lucas Bazan","wab_testimonial_title":"Chefe de estrat\u00e9gia conversacional da Fr\u00e1vega","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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