{"id":11739,"date":"2026-01-01T00:00:00","date_gmt":"2026-01-01T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/the-little-farm-co\/"},"modified":"2026-04-20T15:40:03","modified_gmt":"2026-04-20T19:40:03","slug":"the-little-farm-co","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/the-little-farm-co\/","title":{"rendered":"The Little Farm Co."},"content":{"rendered":"\n
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\"Logo<\/a><\/figure>\n\n\n\n

Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n

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A Little Farm Co. usa criativos de v\u00eddeo em seus an\u00fancios de clique para o WhatsApp com o intuito de compartilhar receitas inspiradas em fam\u00edlias com outros agricultores e fam\u00edlias em toda a \u00cdndia e gerar 46% mais mensagens a um custo 32% menor.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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O story<\/mark><\/h2>\n\n\n\n

Compartilhando o sabor caseiro<\/h3>\n\n\n\n

A Little Farm Co. come\u00e7ou em um mercado de agricultores, vendendo picles inspirados em receitas de fam\u00edlia muito apreciadas. Quando a pandemia surgiu, a fundadora Niharika Bahargave viu a necessidade de migrar para o meio digital e combinou seus esfor\u00e7os com os an\u00fancios de clique para o WhatsApp a fim de impulsionar o tr\u00e1fego na web. As campanhas ”clique para conversar” a ajudaram a alcan\u00e7ar novos clientes em grande escala, ao mesmo tempo que mantinha relacionamentos significativos com os existentes. Hoje, ela trabalha com agricultoras locais e compartilha orgulhosamente o sabor caseiro, em todo e qualquer lugar.<\/p>\n<\/div>\n\n

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A meta<\/mark><\/h2>\n\n\n\n
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Compartilhando receitas deliciosas com o poder das mensagens<\/b><\/h3>\n\n\n\n

A The Little Farm Co. produz picles com sabor caseiro e cria receitas online inspiradas na fam\u00edlia. Embora o sabor da marca j\u00e1 conquistasse as pessoas, a empresa precisava de uma maneira melhor de reduzir os custos de aquisi\u00e7\u00e3o de clientes e alcan\u00e7ar um p\u00fablico maior. O ingrediente secreto era uma plataforma de mensagens que todo mundo j\u00e1 usava.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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A solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n
\"Someone<\/figure>
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Iniciando conversas saborosas<\/h3>\n\n\n\n

At\u00e9 o in\u00edcio de 2023, Niharika Bahargave e sua equipe da The Little Farm Co. j\u00e1 conquistavam cora\u00e7\u00f5es e paladares com suas receitas inspiradas na fam\u00edlia e seus deliciosos picles no estilo indiano. Eles investiram cerca de US$ 30 mil em campanhas de vendas e geraram impressionantes 7.584 compras, mas havia preocupa\u00e7\u00f5es em rela\u00e7\u00e3o ao aumento dos custos na aquisi\u00e7\u00e3o de clientes.<\/p>\n\n\n\n

Quando a equipe come\u00e7ou a trabalhar com os an\u00fancios de clique para o WhatsApp, percebeu que havia encontrado o ingrediente que faltava. O objetivo era gerar vendas para seus produtos aliment\u00edcios, e as campanhas de an\u00fancios de clique para o WhatsApp possibilitaram que os clientes conversassem diretamente com a marca, fizessem perguntas sobre os produtos e comunicassem suas necessidades exclusivas. A conversa no WhatsApp era uma intera\u00e7\u00e3o pessoal com a qual os clientes j\u00e1 estavam familiarizados e foi fundamental para ajud\u00e1-los a fazer uma escolha de compra.<\/p>\n\n\n\n

“\u00c9 preciso ser paciente. Levamos cerca de oito meses para observar o sucesso e n\u00e3o ficamos apenas esperando que os an\u00fancios funcionassem. Otimizamos constantemente as conversas e impulsionamos as vendas por meio delas.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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\u201cAp\u00f3s extensos esfor\u00e7os de campanha de vendas com outras solu\u00e7\u00f5es que n\u00e3o s\u00e3o da Meta, descobrimos o WhatsApp e transformamos nossa empresa, gerando mais vendas do que qualquer outro canal em um dia, reduzindo custos de aquisi\u00e7\u00e3o de clientes e construindo relacionamentos novos e significativos com eles. \u201d<\/p>\nNiharika Bahargave<\/strong>

Founder, The Little Farm Co<\/cite><\/blockquote>\n<\/div>\n\n

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A The Little Farm Co. usou o objetivo de engajamento e a segmenta\u00e7\u00e3o por p\u00fablico-alvo principal, que encontra para voc\u00ea pessoas com maior probabilidade de interagir com sua empresa, criando um grupo-alvo com caracter\u00edsticas semelhantes \u00e0s do cliente ideal da empresa. A equipe compartilhou an\u00fancios em v\u00eddeo e GIFs exibindo os picles, usando Posicionamentos Advantage+ para maximizar o or\u00e7amento e aumentar a exposi\u00e7\u00e3o do an\u00fancio e constatou ao longo do processo que os an\u00fancios em v\u00eddeo do Instagram eram o posicionamento e o formato mais eficazes para sua empresa. Para otimizar as conversas, a empresa usou a API de bot do WhatsApp para responder a perguntas e compartilhar cat\u00e1logos de produtos, oferecendo aos clientes uma experi\u00eancia de compra completa e integrada por meio do app de mensagens que eles j\u00e1 usavam no dia a dia.<\/p>\n\n\n\n

“O pr\u00f3ximo passo \u00e9 testar com mais criativos e uma segmenta\u00e7\u00e3o de p\u00fablico mais ampla.”<\/p>\n\n\n\n

Com as ferramentas comerciais certas, mensagens claras e uma mentalidade voltada para a comunidade, a The Little Farm Co. conseguiu compartilhar suas receitas com mais agricultores e fam\u00edlias na \u00cdndia. Eles agora empregam 20 agricultoras em estados remotos, com a esperan\u00e7a de apoiar ainda mais outras mulheres nessa profiss\u00e3o em um futuro pr\u00f3ximo.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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O sucesso<\/mark><\/h2>\n<\/div>\n\n\n\n
\"A<\/figure>
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WhatsApp: um poderoso ingrediente comercial<\/h3>\n\n\n\n

A The Little Farm Co. usa an\u00fancios de clique para o WhatsApp a fim de ajudar a aumentar o alcance de seus produtos e fechar vendas, obtendo 46% mais mensagens de clientes com custos 32% mais baixos.<\/p>\n\n\n\n

*Todos os resultados s\u00e3o autodeclarados e n\u00e3o se repetem de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div><\/div>\n<\/div>\n\n

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Comece sua jornada com um parceiro<\/h2>\n\n\n\n

Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n

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Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Direcionando tr\u00e1fego em grande escala com an\u00fancios de clique para o WhatsApp<\/p>\n","protected":false},"author":0,"featured_media":11740,"template":"","meta":{"wab_header_eyebrow":"An\u00fancios de clique para o WhatsApp","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"The Little Farm Co.","wab_business_results":[],"wab_testimonial_quote":"\u201cAp\u00f3s extensos esfor\u00e7os de campanha de vendas com outras solu\u00e7\u00f5es que n\u00e3o s\u00e3o da Meta, descobrimos o WhatsApp e transformamos nossa empresa, gerando mais vendas do que qualquer outro canal em um dia, reduzindo custos de aquisi\u00e7\u00e3o de clientes e construindo relacionamentos novos e significativos com eles. \u201d","wab_testimonial_name":"Niharika Bahargave","wab_testimonial_title":"Fundadora da The Little Farm 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