{"id":12000,"date":"2025-08-01T00:00:00","date_gmt":"2025-08-01T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/indosat-ooredoo-hutchison\/"},"modified":"2026-04-30T16:15:52","modified_gmt":"2026-04-30T20:15:52","slug":"indosat-ooredoo-hutchison","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/indosat-ooredoo-hutchison\/","title":{"rendered":"Indosat Ooredoo Hutchison"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/IndosatIM3\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"ece8e9\" data-has-transparency=\"true\" style=\"--dominant-color: #ece8e9;\" loading=\"lazy\" decoding=\"async\" height=\"493\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp\" alt=\"Logotipo da Indosat Ooredoo Hutchison.\" class=\"wp-image-4938 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp 3003w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=300,144 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=768,370 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1024,493 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=1536,740 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison-logo.webp?resize=2048,986 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-empresa-de-telecomunicacoes-da-indonesia-relatou-que-com-os-recursos-de-modelos-de-mensagens-intuitivos-do-whatsapp-como-os-botoes-de-lista-e-as-fotos-em-carrossel-ficou-mais-facil-para-os-client\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A empresa de telecomunica\u00e7\u00f5es da Indon\u00e9sia relatou que, com os recursos de modelos de mensagens intuitivos do WhatsApp, como os bot\u00f5es de lista e as fotos em carrossel, ficou mais f\u00e1cil para os clientes responderem a ofertas personalizadas enviadas no WhatsApp, tomarem decis\u00f5es de compra diretamente no app e tirarem d\u00favidas com as respostas autom\u00e1ticas de atendimento ao cliente.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"uma-das-maiores-empresas-de-telecomunicacoes-do-pais\" class=\"wp-block-heading has-text-align-center\">Uma das maiores empresas de telecomunica\u00e7\u00f5es do pa\u00eds<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Em julho de 2025, a Indosat Ooredoo Hutchison era a segunda maior empresa de telecomunica\u00e7\u00f5es da Indon\u00e9sia, atendendo a mais de 100 milh\u00f5es de clientes com planos de dados m\u00f3veis. A empresa usa o WhatsApp como principal meio de gerenciar pedidos de atendimento e enviar mensagens e comunica\u00e7\u00f5es de marketing das suas marcas de servi\u00e7os m\u00f3veis, IM3 e 3ID.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"servicos-e-comunicacoes-mais-faceis-de-acessar\" class=\"wp-block-heading is-style-green-line\">Servi\u00e7os e comunica\u00e7\u00f5es mais f\u00e1ceis de acessar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente, a empresa dependia principalmente de Dados de Servi\u00e7o Suplementares N\u00e3o Estruturados (USSD, na sigla em ingl\u00eas) para estabelecer conex\u00f5es curtas e tempor\u00e1rias com os clientes. Com o WhatsApp, a Indosat Ooredoo Hutchison consegue ficar mais dispon\u00edvel para os clientes, ao mesmo tempo em que promove seus servi\u00e7os com experi\u00eancias de mensagens visualmente atraentes e f\u00e1ceis de usar.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"715f42\" data-has-transparency=\"false\" style=\"--dominant-color: #715f42;\" loading=\"lazy\" decoding=\"async\" width=\"5158\" height=\"3439\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg\" alt=\"A woman talking on her phone while using her laptop.\" class=\"wp-image-362 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg 5158w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=768,512 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1024,683 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=1536,1024 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AdobeStock_1044676460.jpeg?resize=2048,1365 2048w\" sizes=\"auto, (max-width: 5158px) 100vw, 5158px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cO WhatsApp oferece a possibilidade de ser mais do que apenas um app de mensagens e se tornar uma mercadoria valiosa para a experi\u00eancia do cliente. Queremos aproveitar essa oportunidade fornecendo experi\u00eancias e servi\u00e7os personalizados, que agora s\u00e3o procurados e necess\u00e1rios para as empresas de telecomunica\u00e7\u00f5es que querem se manter atualizadas com a tecnologia e chamar a aten\u00e7\u00e3o dos clientes com apenas um clique.\u201d<\/p>\n<cite><strong>Ritesh Kumar Singh<\/strong><br><br>Director and Chief Commercial Officer, Indosat Ooredoo Hutchison<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;IndosatOoredooHutchison_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video depicting the experience of messaging with Indosat Ooredoo Hutchison on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 290 \/ 640;\" width=\"290\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/indosat-ooredoo-hutchison.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"promocoes-via-whatsapp\" class=\"wp-block-heading is-style-green-line\">Promo\u00e7\u00f5es via WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante um ano (de 1\u00ba de janeiro a 31 de dezembro de 2024), a Indosat Ooredoo Hutchison testou o uso da Plataforma do WhatsApp Business como o principal canal de marketing e comunica\u00e7\u00e3o para clientes dos seus planos de telefone pr\u00e9-pago, implementando mensagens no WhatsApp para entregar ofertas personalizadas de renova\u00e7\u00e3o de plano com base nas prefer\u00eancias do cliente, bem como lembretes de renova\u00e7\u00e3o com prazo determinado para assinantes por hora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Indosat Ooredoo Hutchison tamb\u00e9m desenvolveu uma experi\u00eancia automatizada de mensagens de atendimento ao cliente no WhatsApp que simplificou a comunica\u00e7\u00e3o e melhorou o tempo de resposta e a efici\u00eancia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"mais-crescimento-da-receita\" class=\"wp-block-heading has-text-align-center\">Mais crescimento da receita<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A empresa relatou um crescimento de 94% no acumulado anual da receita de planos pr\u00e9-pagos depois de transferir as promo\u00e7\u00f5es e o atendimento ao cliente para a Plataforma do WhatsApp Business.*<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumentando a receita com as mensagens de marketing no WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12001,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Indosat Ooredoo Hutchison","wab_business_results":[],"wab_testimonial_quote":"\u201cO WhatsApp oferece a possibilidade de ser mais do que apenas um app de mensagens e se tornar uma mercadoria valiosa para a experi\u00eancia do cliente. Queremos aproveitar essa oportunidade fornecendo experi\u00eancias e servi\u00e7os personalizados, que agora s\u00e3o procurados e necess\u00e1rios para as empresas de telecomunica\u00e7\u00f5es que querem se manter atualizadas com a tecnologia e chamar a aten\u00e7\u00e3o dos clientes com apenas um clique.\u201d","wab_testimonial_name":"Ritesh Kumar Singh","wab_testimonial_title":"Diretor comercial da Indosat Ooredoo Hutchison","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:15:52","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[561],"product":[364],"business-goals":[418],"use-case":[440],"region":[435],"business-size":[362],"industry":[430],"class_list":["post-12000","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-indonesia","product-plataforma-do-whatsapp-business","business-goals-geracao-de-leads","use-case-mensagens-de-marketing","region-asia-pacifico","business-size-grandes-empresas","industry-telecomunicacoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Indosat Ooredoo Hutchison | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Aumentando a receita com as mensagens de marketing no WhatsApp\" \/>\n<meta name=\"robots\" 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