{"id":12006,"date":"2025-07-15T00:00:00","date_gmt":"2025-07-15T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/grupo-ptcl\/"},"modified":"2026-04-30T16:15:54","modified_gmt":"2026-04-30T20:15:54","slug":"ptcl-group","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/ptcl-group\/","title":{"rendered":"Grupo PTCL"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/PTCL.Official\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"deebdd\" data-has-transparency=\"false\" style=\"--dominant-color: #deebdd;\" loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"440\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ptcl.png\" alt=\"Logotipo do grupo PTCL\" class=\"wp-image-1749 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ptcl.png 844w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ptcl.png?resize=300,156 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/ptcl.png?resize=768,400 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"03060a\" data-has-transparency=\"true\" style=\"--dominant-color: #03060a;\" loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/eocean_logo_120x120px.png\" alt=\"Logotipo da e ocean\" class=\"wp-image-1082 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/eocean_logo_120x120px.png 250w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/eocean_logo_120x120px.png?resize=150,150 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"o-grupo-ptcl-grupo-de-servicos-de-telecomunicacao-nacional-do-paquistao-estabeleceu-uma-parceria-com-a-eocean-para-oferecer-uma-experiencia-de-solucao-de-problemas-automatizada-a-clientes-na-platafo\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">O Grupo PTCL, grupo de servi\u00e7os de telecomunica\u00e7\u00e3o nacional do Paquist\u00e3o, estabeleceu uma parceria com a Eocean para oferecer uma experi\u00eancia de solu\u00e7\u00e3o de problemas automatizada a clientes na Plataforma do WhatsApp Business. O resultado: redu\u00e7\u00e3o de custos e resolu\u00e7\u00e3o de problemas mais r\u00e1pida e confi\u00e1vel.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"31\">\n\t31%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de redu\u00e7\u00e3o de reclama\u00e7\u00f5es processadas diretamente pela equipe de atendimento ao cliente, atribu\u00edda \u00e0 resolu\u00e7\u00e3o de problemas automatizada habilitada pelo WhatsApp Flows*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"10\">\n\t10%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de redu\u00e7\u00e3o de solicita\u00e7\u00f5es de servi\u00e7os, atribu\u00edda \u00e0 resolu\u00e7\u00e3o de problemas automatizada habilitada pelo WhatsApp Flows* <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"34\">\n\t34%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">das reclama\u00e7\u00f5es de clientes agora s\u00e3o diagnosticadas e resolvidas imediatamente, sem precisar de mais suporte da equipe*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"provedor-de-servicos-de-telecomunicacao-do-paquistao\" class=\"wp-block-heading has-text-align-center\">Provedor de servi\u00e7os de telecomunica\u00e7\u00e3o do Paquist\u00e3o<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">O Grupo PTCL oferece servi\u00e7os de telefonia fixa, dados m\u00f3veis e internet a clientes em todo o Paquist\u00e3o.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"um-novo-tipo-de-resolucao-de-problemas\" class=\"wp-block-heading is-style-green-line\">Um novo tipo de resolu\u00e7\u00e3o de problemas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para reduzir o n\u00famero de resolu\u00e7\u00f5es de problemas manuais, diminuir o tempo de espera de clientes e economizar, o grupo implementou uma nova abordagem para processar d\u00favidas e reclama\u00e7\u00f5es com o WhatsApp Flows: uma solu\u00e7\u00e3o com base em API que ajuda empresas a criar e desenvolver experi\u00eancias de uso personalizadas no WhatsApp.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"667657\" data-has-transparency=\"false\" style=\"--dominant-color: #667657;\" loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1079\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-satellite-dish.webp\" alt=\"A picture of equipment operated by PTCL Group, including a large satellite dish.\" class=\"wp-image-4946 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-satellite-dish.webp 1919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-satellite-dish.webp?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-satellite-dish.webp?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-satellite-dish.webp?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-satellite-dish.webp?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cO Grupo PTCL tem um grande compromisso com a inova\u00e7\u00e3o e sempre coloca os clientes em primeiro lugar. O Sistema de Registro de Reclama\u00e7\u00f5es do PTCL, com seu recurso de resolu\u00e7\u00e3o de problemas automatizado, demonstra perfeitamente como n\u00f3s transformamos desafios em oportunidades e criamos solu\u00e7\u00f5es significativas n\u00e3o s\u00f3 para nossos clientes, mas tamb\u00e9m para nossa organiza\u00e7\u00e3o internamente. Ao automatizar o processo de registrar, acompanhar e solucionar as reclama\u00e7\u00f5es, foi poss\u00edvel alcan\u00e7ar melhores n\u00edveis de efici\u00eancia operacional e satisfa\u00e7\u00e3o dos clientes.\u201d<\/p>\n<cite><strong>Syed Atif Raza<\/strong><br><br>Group Chief Commercial Officer, PTCL Group<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"dddadf\" data-has-transparency=\"false\" style=\"--dominant-color: #dddadf;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"803\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PTCL-WhatsApp-flow-screenshot.jpg\" alt=\"[adicionar texto alternativo]\" class=\"wp-image-1748 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PTCL-WhatsApp-flow-screenshot.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/PTCL-WhatsApp-flow-screenshot.jpg?resize=140,300 140w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"suporte-automatizado-ao-cliente\" class=\"wp-block-heading is-style-green-line\">Suporte automatizado ao cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de usar a abordagem comum, que envolvia conversas manuais de atendimento ao cliente e liga\u00e7\u00f5es a centrais de atendimento, a equipe do PTCL estabeleceu uma parceria com a Eocean, Parceira de Neg\u00f3cios da Meta, para oferecer fluxos de registro de reclama\u00e7\u00f5es automatizados no WhatsApp. Com essa nova abordagem, qualquer cliente do PTCL pode inserir seus dados na \u00e1rea de Registro de Reclama\u00e7\u00f5es do canal da empresa no WhatsApp e dar in\u00edcio a um processo automatizado de solu\u00e7\u00e3o de problemas que \u00e9 personalizado para atender cada caso.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"ptcl-group\" height=\"1846\" style=\"aspect-ratio: 862 \/ 1846;\" width=\"862\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>Jornada de novos usu\u00e1rios com o PTCL<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><b>\u00c1rea de registro de reclama\u00e7\u00f5es<\/b>: os clientes podem acessar essa \u00e1rea no WhatsApp. Nela, eles encontram uma mensagem de boas-vindas e op\u00e7\u00f5es simples relacionadas aos servi\u00e7os dispon\u00edveis.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Sele\u00e7\u00e3o de servi\u00e7o<\/b>: o cliente seleciona o servi\u00e7o com o qual est\u00e1 enfrentando problemas (linha fixa, internet ou Smart TV). Como resposta, o sistema de back-end verifica se h\u00e1 reclama\u00e7\u00f5es anteriores. Caso identifique que o assunto j\u00e1 foi tratado antes, o sistema apresenta uma atualiza\u00e7\u00e3o e as pr\u00f3ximas etapas. Caso se trate de um novo problema, o sistema coleta mais dados relacionados ao servi\u00e7o para garantir que a quest\u00e3o seja tratada de forma adequada.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Verifica\u00e7\u00e3o<\/b>: o sistema faz uma verifica\u00e7\u00e3o da sa\u00fade do servi\u00e7o e coleta insights do status atual.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Solu\u00e7\u00e3o de problemas<\/b>: o sistema guia o cliente, apresentando etapas personalizadas para solucionar o problema, e faz recomenda\u00e7\u00f5es para que o cliente possa resolver o problema em casa.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Solicita\u00e7\u00f5es de servi\u00e7o<\/b>: quando o cliente consegue solucionar o problema por conta pr\u00f3pria, ele \u00e9 direcionado para a etapa final. Caso o problema n\u00e3o seja resolvido, o sistema cria uma solicita\u00e7\u00e3o de servi\u00e7o para que um funcion\u00e1rio do PTCL fa\u00e7a o acompanhamento.<\/li>\n\n\n\n<li class=\"wp-block-list-item\"><b>Conclus\u00e3o<\/b>: o cliente recebe uma mensagem de confirma\u00e7\u00e3o com informa\u00e7\u00f5es importantes, incluindo os cronogramas de resolu\u00e7\u00e3o e informando se o acompanhamento de um funcion\u00e1rio \u00e9 necess\u00e1rio. Al\u00e9m disso, os clientes podem acompanhar o andamento do servi\u00e7o usando a op\u00e7\u00e3o Status da Reclama\u00e7\u00e3o no WhatsApp.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"suporte-mais-rapido-e-mais-confiavel\" class=\"wp-block-heading has-text-align-center\">Suporte mais r\u00e1pido e mais confi\u00e1vel<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A equipe analisou o desempenho por um ano (de 1\u00ba de dezembro de 2023 a 30 de novembro de 2024) em compara\u00e7\u00e3o aos dados do ano anterior e constatou que a experi\u00eancia de resolu\u00e7\u00e3o de problemas automatizada apresentou resultados melhores do que a abordagem tradicional. Os resultados inclu\u00edram:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"6f7f7d\" data-has-transparency=\"false\" style=\"--dominant-color: #6f7f7d;\" loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"816\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-featured.webp\" alt=\"[add alt text]\" class=\"wp-image-4824 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-featured.webp 1220w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-featured.webp?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-featured.webp?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ptcl-group-featured.webp?resize=1024,685 1024w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">31% de redu\u00e7\u00e3o de reclama\u00e7\u00f5es processadas diretamente pela equipe de atendimento ao cliente, atribu\u00edda \u00e0 resolu\u00e7\u00e3o de problemas automatizada habilitada pelo WhatsApp Flows*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">10% de redu\u00e7\u00e3o de solicita\u00e7\u00f5es de servi\u00e7os, atribu\u00edda \u00e0 resolu\u00e7\u00e3o de problemas automatizada habilitada pelo WhatsApp Flows*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">34% das reclama\u00e7\u00f5es de clientes agora s\u00e3o diagnosticadas e resolvidas imediatamente, sem precisar de mais suporte da equipe*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">O PTCL tamb\u00e9m implementou jornadas automatizadas no WhatsApp em outras \u00e1reas do grupo, substituindo canais tradicionais de marketing, como SMS, por jornadas de mensagens automatizadas para promover aos clientes as assinaturas di\u00e1rias e de fim de semana para aumento de velocidade da internet, chamadas de \u201cSpeed Bolt-On\u201d. Como resultado, o grupo teve um aumento de 75% na receita anual do produto.*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--12\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cNossos clientes s\u00e3o nossa prioridade. Temos o compromisso de proporcionar uma experi\u00eancia melhor e mais conveniente. Com essa solu\u00e7\u00e3o de inova\u00e7\u00e3o, os clientes podem solucionar problemas, registrar reclama\u00e7\u00f5es e acompanhar o progresso instantaneamente, tudo sem precisar sair do WhatsApp. Ao tornar esses processos mais r\u00e1pidos e f\u00e1ceis de usar, n\u00f3s conseguimos reduzir os tempos de espera e garantir que os problemas sejam resolvidos de formas mais eficientes do que nunca.\u201d<\/p>\n<cite><strong>Ahmad Kamal,<\/strong><br><br>Group Chief Customer Care Officer<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--13\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--14\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cria\u00e7\u00e3o de uma experi\u00eancia para solu\u00e7\u00e3o de problemas econ\u00f4mica e de uso f\u00e1cil com o WhatsApp Flows<\/p>\n","protected":false},"author":12,"featured_media":12007,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Grupo PTCL","wab_business_results":null,"wab_testimonial_quote":"\u201cO Grupo PTCL tem um grande compromisso com a inova\u00e7\u00e3o e sempre coloca os clientes em primeiro lugar. O Sistema de Registro de Reclama\u00e7\u00f5es do PTCL, com seu recurso de resolu\u00e7\u00e3o de problemas automatizado, demonstra perfeitamente como n\u00f3s transformamos desafios em oportunidades e criamos solu\u00e7\u00f5es significativas n\u00e3o s\u00f3 para nossos clientes, mas tamb\u00e9m para nossa organiza\u00e7\u00e3o internamente. Ao automatizar o processo de registrar, acompanhar e solucionar as reclama\u00e7\u00f5es, foi poss\u00edvel alcan\u00e7ar melhores n\u00edveis de efici\u00eancia operacional e satisfa\u00e7\u00e3o dos clientes.\u201d","wab_testimonial_name":"Syed Atif Raza","wab_testimonial_title":"Diretor comercial, Grupo PTCL","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 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