{"id":12154,"date":"2025-08-18T00:00:00","date_gmt":"2025-08-18T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/universidad-uk\/"},"modified":"2026-04-20T16:03:20","modified_gmt":"2026-04-20T20:03:20","slug":"universidad-uk","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/universidad-uk\/","title":{"rendered":"Universidad Uk"},"content":{"rendered":"\n
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\"Logotipo<\/a><\/figure>\n\n\n\n

Marca<\/p>\n<\/div>\n\n\n\n

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\"Logotipo<\/a><\/figure>\n\n\n\n

Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n<\/div>\n\n\n\n

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A universidade de ensino remoto sediada no M\u00e9xico estabeleceu uma parceria com a Twilio, uma Parceira de Neg\u00f3cios da Meta, para implementar a op\u00e7\u00e3o de liga\u00e7\u00e3o de voz da Business Calling API. Assim, os leads podiam ligar para a institui\u00e7\u00e3o diretamente de uma conversa no WhatsApp, aumentando as taxas de respostas.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n
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O story<\/mark><\/h2>\n\n\n\n

Cursos online individualizados<\/h3>\n\n\n\n

A Universidad Uk \u00e9 uma institui\u00e7\u00e3o de ensino remoto que atende adultos e profissionais que trabalham na Am\u00e9rica Latina e nos Estados Unidos, oferecendo programas de gradua\u00e7\u00e3o e p\u00f3s-gradua\u00e7\u00e3o que podem ser conclu\u00eddos no ritmo que melhor se adequa ao aluno. Como todas as aulas da Universidad Uk acontecem online, as estrat\u00e9gias acad\u00eamicas, de matr\u00edcula e de marketing da institui\u00e7\u00e3o tamb\u00e9m s\u00e3o feitas com o uso de tecnologias digitais.<\/p>\n<\/div>\n\n

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A meta<\/mark><\/h2>\n\n\n\n
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Converter leads mais rapidamente<\/h3>\n\n\n\n

A Universidad Uk queria reduzir o tempo que levava para converter leads alcan\u00e7ados pelas campanhas digitais, com o objetivo de aumentar o engajamento e, assim, ter mais chances de matricular novos alunos.<\/p>\n<\/div>

\"A<\/figure><\/div>\n<\/div>\n\n
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\u201cComparada a outros canais de comunica\u00e7\u00e3o, a taxa de resposta dos leads teve uma melhora significativa de cerca de 1,5 ponto percentual. Al\u00e9m disso, os leads que geramos com an\u00fancios de clique para o WhatsApp tiveram uma taxa de convers\u00e3o duas vezes maior do que aqueles alcan\u00e7ados por outros canais.\u201d<\/p>\nIv\u00e1n Cantu<\/strong>

COO, Universidad Uk<\/cite><\/blockquote>\n<\/div>\n\n

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A solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n
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\n\t\"\"\n\t
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\"Uma<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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A Universidad Uk \u00e9 uma institui\u00e7\u00e3o de ensino remoto que atende adultos e profissionais que trabalham na Am\u00e9rica Latina e nos Estados Unidos, oferecendo programas de gradua\u00e7\u00e3o e p\u00f3s-gradua\u00e7\u00e3o que podem ser conclu\u00eddos no ritmo que melhor se adequa ao aluno. Como todas as aulas da Universidad Uk acontecem online, as estrat\u00e9gias acad\u00eamicas, de matr\u00edcula e de marketing da institui\u00e7\u00e3o tamb\u00e9m s\u00e3o feitas com o uso de tecnologias digitais.<\/p>\n\n\n\n

A Universidad Uk queria reduzir o tempo que levava para converter leads alcan\u00e7ados pelas campanhas digitais, com o objetivo de aumentar o engajamento e, assim, ter mais chances de matricular novos alunos. O marketing dos programas da institui\u00e7\u00e3o de ensino costuma ser feito com an\u00fancios de clique para o WhatsApp. Assim, as pessoas interessadas conseguem iniciar uma conversa com um representante da institui\u00e7\u00e3o no WhatsApp. Esse representante analisa cada caso, fazendo perguntas para estabelecer quais s\u00e3o as necessidades apresentadas e entender quais classes seriam do interesse de cada pessoa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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\n\t\"\"\n\t
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\"Uma<\/figure>\n\n<\/div>\n\t<\/div>\n\t\"\"\n<\/div>\n<\/div>\n\n\n\n
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A institui\u00e7\u00e3o de ensino estabeleceu uma parceria com a Twilio, uma Parceira de Neg\u00f3cios da Meta, para implementar o recurso de liga\u00e7\u00e3o de voz da Business Calling API no WhatsApp como parte da sua experi\u00eancia de mensagens. Assim, os agentes da Universidad Uk podem enviar uma mensagem no WhatsApp oferecendo aos alunos em potencial a op\u00e7\u00e3o de fazer uma liga\u00e7\u00e3o de voz diretamente da conversa do WhatsApp para falar com um representante e tirar d\u00favidas ou fazer a matr\u00edcula. Essa op\u00e7\u00e3o ajudou a acelerar o processo de qualifica\u00e7\u00e3o de leads, aumentando as chances de sucesso.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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O sucesso<\/mark><\/h2>\n\n\n\n

Melhores taxas de resposta de leads<\/h3>\n\n\n\n

A Universidad Uk informou que a taxa de resposta dos leads no WhatsApp aumentou em 1,5 ponto percentual, um aumento maior do que o apresentando em outros canais de comunica\u00e7\u00e3o nesse mesmo per\u00edodo. Em m\u00e9dia, os leads que entram em contato com a Universidad Uk usando a Business Calling API do WhatsApp ficam no telefone por mais tempo do que aqueles alcan\u00e7ados pelos canais de voz tradicionais.*<\/p>\n<\/div>\n\n\n\n

*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n

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Comece sua jornada com um parceiro<\/h2>\n\n\n\n

Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n

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Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Taxas de respostas de leads melhores com a Business Calling API do WhatsApp<\/p>\n","protected":false},"author":0,"featured_media":12155,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Universidad Uk","wab_business_results":[],"wab_testimonial_quote":"\u201cComparada a outros canais de comunica\u00e7\u00e3o, a taxa de resposta dos leads teve uma melhora significativa de cerca de 1,5 ponto percentual. 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