{"id":12276,"date":"2025-09-11T00:00:00","date_gmt":"2025-09-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/a-escola-de-confeitaria\/"},"modified":"2026-04-30T17:44:50","modified_gmt":"2026-04-30T21:44:50","slug":"a-escola-de-confeitaria","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/a-escola-de-confeitaria\/","title":{"rendered":"A Escola de Confeitaria"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/eloisa.cola\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"1a346b\" data-has-transparency=\"false\" style=\"--dominant-color: #1a346b;\" loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"312\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg\" alt=\"Logotipo da Escola de Confeitaria.\" class=\"wp-image-290 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg 305w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/474447085_1283727639622694_7733813002561340208_n-1-1-.jpg?resize=293,300 293w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-escola-de-culinaria-brasileira-veiculou-uma-campanha-de-anuncios-que-direcionam-as-pessoas-do-site-para-o-whatsapp-com-o-objetivo-de-aumentar-o-trafego-da-sua-pagina-de-destino-e-converter-visitant\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A escola de culin\u00e1ria brasileira veiculou uma campanha de an\u00fancios que direcionam as pessoas do site para o WhatsApp, com o objetivo de aumentar o tr\u00e1fego da sua p\u00e1gina de destino e converter visitantes em leads atrav\u00e9s do poder das conversas. O resultado: um aumento nas vendas em compara\u00e7\u00e3o \u00e0 abordagem tradicional de an\u00fancios que direcionam ao site da escola.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"a-historia\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">hist\u00f3ria<\/mark><\/h2>\n\n\n\n<h3 id=\"desmistificando-a-confeitaria\" class=\"wp-block-heading has-text-align-center\">Desmistificando a confeitaria<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Escola de Confeitaria \u00e9 uma escola de culin\u00e1ria em S\u00e3o Paulo, administrada pela confeiteira e educadora Eloisa Cola. A escola oferece cursos online em confeitaria cl\u00e1ssica e contempor\u00e2nea e tem o objetivo de desmistificar t\u00e9cnicas profissionais e tornar a confeitaria acess\u00edvel para todos. Os alunos aprendem a fazer seus doces favoritos, como bolos decorados ou macarons, e podem estudar para se tornar confeiteiros certificados.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-meta\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">meta<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"converter-visitantes-em-leads\" class=\"wp-block-heading is-style-green-line\">Converter visitantes em leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Escola de Confeitaria queria aumentar o tr\u00e1fego no site da escola e, ent\u00e3o, converter esse tr\u00e1fego em leads usando o WhatsApp.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a29796\" data-has-transparency=\"false\" style=\"--dominant-color: #a29796;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg\" alt=\"A layer cake with flowers on top.\" class=\"wp-image-1366 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/IMG_5018.JPG-qqgtiratkiqkxz43jkrd72t3ckkifbmwtesynkwcqw.jpg?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cA campanha de an\u00fancios que direcionam as pessoas do site para o WhatsApp nos permitiu simplificar a jornada desde a prospec\u00e7\u00e3o at\u00e9 as vendas, resultando em um aumento significativo nas convers\u00f5es em compara\u00e7\u00e3o aos an\u00fancios tradicionais que direcionam as pessoas apenas ao nosso site, sem um bot\u00e3o do WhatsApp.\u201d<\/p>\n<cite><strong>Jonat\u00e3 Ariel Silveira<\/strong><br><br>Head of Marketing, A Escola de Confeitaria<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;EscolaDeConfeitaria_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video that shows the journey from clicking on a Facebook ad, to visiting the company website, to messaging the business on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/a-escola-de-confeitaria.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"anuncios-que-direcionam-do-site-para-o-whatsapp\" class=\"wp-block-heading is-style-green-line\">An\u00fancios que direcionam do site para o WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Escola de Confeitaria veiculou uma campanha de an\u00fancios que direcionam as pessoas do site para o WhatsApp. Esses an\u00fancios s\u00e3o exibidos nas plataformas da Meta, como Facebook e Instagram, e direcionam clientes em potencial para o site da empresa. Ap\u00f3s clicar no an\u00fancio, os clientes s\u00e3o direcionados \u00e0 p\u00e1gina de destino da empresa, que inclui um bot\u00e3o do WhatsApp que permite enviar uma mensagem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"c3c0c1\" data-has-transparency=\"false\" style=\"--dominant-color: #c3c0c1;\" loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"811\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg\" alt=\"Um \u00edcone verde do WhatsApp no site de uma empresa. Ao clicar no \u00edcone, o cliente pode enviar uma mensagem para a empresa diretamente no WhatsApp.\" class=\"wp-image-372 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg 375w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/AEscoladeConfeitaria-ad2.jpg?resize=139,300 139w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">O cliente pode continuar navegando no site da empresa ou clicar no bot\u00e3o para abrir uma conversa no WhatsApp e receber mais informa\u00e7\u00f5es. Essa abordagem ajuda a conquistar tanto os clientes que est\u00e3o prontos para a convers\u00e3o quanto aqueles que preferem conversar com a empresa antes de tomar uma decis\u00e3o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"mais-compras-do-que-na-abordagem-tradicional\" class=\"wp-block-heading has-text-align-center\">Mais compras do que na abordagem tradicional<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A escola testou a efic\u00e1cia dessa nova abordagem veiculando duas campanhas quase id\u00eanticas direcionadas a mulheres brasileiras de 25 a 55 anos, entre os dias 16 e 30 de junho de 2024:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"4e4545\" data-has-transparency=\"false\" style=\"--dominant-color: #4e4545;\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png\" alt=\"A chocolate layer cake with berries.\" class=\"wp-image-873 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png 500w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/chocolate-naked-chocolate1-qqgtkbp4ykvsaku6e94zcokqzouj95ut15y3g6kqdk.png?resize=300,300 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">Uma campanha consistia em an\u00fancios do site com a op\u00e7\u00e3o de clique para o WhatsApp a partir do Facebook.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">A outra campanha usou a abordagem convencional da Escola de Confeitaria, com an\u00fancios com a op\u00e7\u00e3o de clique para o site a partir do Facebook.<\/li>\n\n\n\n<li class=\"wp-block-list-item\">A escola comparou o desempenho das duas campanhas e relatou que a nova abordagem gerava mais compras.*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa. Talvez n\u00e3o seja poss\u00edvel obter resultados id\u00eanticos. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Converter tr\u00e1fego em leads com an\u00fancios que direcionam do site para o WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12277,"template":"","meta":{"wab_header_eyebrow":"App de Neg\u00f3cios","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"A Escola de Confeitaria","wab_business_results":[],"wab_testimonial_quote":"\u201cA campanha de an\u00fancios que direcionam as pessoas do site para o WhatsApp nos permitiu simplificar a jornada desde a prospec\u00e7\u00e3o at\u00e9 as vendas, resultando em um aumento significativo nas convers\u00f5es em compara\u00e7\u00e3o aos an\u00fancios tradicionais que direcionam as pessoas apenas ao nosso site, sem um bot\u00e3o do WhatsApp.\u201d","wab_testimonial_name":"Jonat\u00e3 Ariel Silveira","wab_testimonial_title":"Diretor de marketing da Escola de Confeitaria","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:44:50","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[583],"product":[365],"business-goals":[],"use-case":[455],"region":[437],"business-size":[361],"industry":[422],"class_list":["post-12276","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-brasil","product-app-whatsapp-business","use-case-atendimento-ao-cliente","region-america-latina","business-size-pme","industry-educacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Escola de Confeitaria | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"A Escola de Confeitaria, uma escola de culin\u00e1ria brasileira, veiculou uma campanha de an\u00fancios que direcionam do site para o WhatsApp com o objetivo de gerar tr\u00e1fego para seu site e converter visitantes em leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/a-escola-de-confeitaria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Escola de Confeitaria\" \/>\n<meta property=\"og:description\" content=\"A Escola de Confeitaria, uma escola de culin\u00e1ria brasileira, veiculou uma 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