{"id":12290,"date":"2025-09-23T00:00:00","date_gmt":"2025-09-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/donna-capilli\/"},"modified":"2026-04-20T16:10:04","modified_gmt":"2026-04-20T20:10:04","slug":"donna-capilli","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/donna-capilli\/","title":{"rendered":"Donna Capilli"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/donnacapillicosmeticos\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"212221\" data-has-transparency=\"false\" style=\"--dominant-color: #212221;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg\" alt=\"O logotipo da Donna Capilli.\" class=\"wp-image-1019 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg 2048w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=1024,1024 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilliLogo-1-.jpg?resize=1536,1536 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-microempresaria-jenniffer-martins-usou-anuncios-de-clique-para-o-whatsapp-para-levar-seus-produtos-de-beleza-e-cuidados-com-os-cabelos-para-mais-mercados-no-brasil-ao-incorporar-depoimentos-de-infl\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A microempres\u00e1ria Jenniffer Martins usou an\u00fancios de clique para o WhatsApp para levar seus produtos de beleza e cuidados com os cabelos para mais mercados no Brasil. Ao incorporar depoimentos de influenciadores e clientes, ela inspirou seu p\u00fablico a clicar nos an\u00fancios da Donna Capilli e come\u00e7ar a interagir com a empresa no WhatsApp.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"cosmeticos-inspirados-na-experiencia\" class=\"wp-block-heading has-text-align-center\">Cosm\u00e9ticos inspirados na experi\u00eancia<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Quando um problema pessoal a obrigou a cortar o cabelo e repensar sua pr\u00f3pria abordagem aos cuidados capilares, a propriet\u00e1ria e fundadora Jenniffer Martins utilizou sua forma\u00e7\u00e3o como t\u00e9cnica qu\u00edmica para come\u00e7ar a misturar ingredientes e desenvolver seu pr\u00f3prio shampoo. Uma amiga experimentou o produto e o recomendou a outra amiga, que tamb\u00e9m gostou, e assim surgiu a marca Donna Capilli. Em pouco tempo, Jenniffer passou a desenvolver e vender novos cosm\u00e9ticos, expandindo seu neg\u00f3cio para incluir outros shampoos, condicionadores, t\u00f4nicos, m\u00e1scaras capilares e muito mais.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-meta\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">meta<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"marketing-autossuficiente\" class=\"wp-block-heading is-style-green-line\">Marketing autossuficiente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1ria de uma pequena empresa, Jenniffer teve que aprender sozinha como lidar com marketing e promo\u00e7\u00f5es. Um curso do Meta Blueprint que ela fez em 2019 abriu seus olhos para a possibilidade de usar an\u00fancios de clique para o WhatsApp para expandir sua marca. Hoje, a empresa gerencia por conta pr\u00f3pria todos os an\u00fancios de clique para o WhatsApp e est\u00e1 sempre testando diferentes estrat\u00e9gias para conquistar novos clientes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"d3d4c8\" data-has-transparency=\"false\" style=\"--dominant-color: #d3d4c8;\" loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1066\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg\" alt=\"A Donna Capilli product.\" class=\"wp-image-1018 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg 853w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=240,300 240w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=768,960 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/DonnaCapilli2-1-.jpg?resize=819,1024 819w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cQuando comecei meu neg\u00f3cio, eu confiava muito no boca a boca dos meus clientes. Eu n\u00e3o sabia como esse neg\u00f3cio de publicidade funcionava. Pensei que fosse complicado demais trazer isso para a minha empresa. Ent\u00e3o, eu fiz um curso do Meta Blueprint e descobri como os an\u00fancios funcionavam, como eram simples de usar e como eu mesma poderia replic\u00e1-los para minha empresa.&#8221;<\/p>\n<cite><strong>Jenniffer Martins<\/strong><br><br>Owner, Donna Capilli<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"An example ad from the campaign.\" height=\"640\" style=\"aspect-ratio: 360 \/ 640;\" width=\"360\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/donna-capilli_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"anuncios-de-clique-para-o-whatsapp-com-depoimentos-engajantes\" class=\"wp-block-heading is-style-green-line\">An\u00fancios de clique para o WhatsApp com depoimentos engajantes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma campanha de an\u00fancios de clique para o WhatsApp, realizada entre 5 e 15 de mar\u00e7o de 2025, apresentou fotos de antes e depois, al\u00e9m de um v\u00eddeo, mostrando a hist\u00f3ria real de uma cliente que utilizou os produtos Donna Capilli para alcan\u00e7ar o visual e penteado perfeitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jenniffer diz que um dos benef\u00edcios de tornar as conversas no WhatsApp acess\u00edveis aos clientes \u00e9 que as pessoas geralmente parecem ficar mais \u00e0 vontade para fazer perguntas pessoais sobre cosm\u00e9ticos e cuidados com os cabelos quando conversam por mensagens no WhatsApp. Embora a empresa priorize o atendimento personalizado, ela tamb\u00e9m usa recursos automatizados do WhatsApp, como mensagens de sauda\u00e7\u00e3o, respostas r\u00e1pidas, mensagens de aus\u00eancia e etiquetas para ajudar a gerenciar as conversas e fornecer um servi\u00e7o r\u00e1pido e amig\u00e1vel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"aumento-do-alcance-e-das-vendas\" class=\"wp-block-heading has-text-align-center\">Aumento do alcance e das vendas<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Jenniffer aponta que os an\u00fancios de clique para o WhatsApp foram fundamentais para que sua empresa crescesse al\u00e9m da unidade central em Uberl\u00e2ndia, chegando a novas regi\u00f5es do Brasil. At\u00e9 meados de 2025, metade das vendas da empresa vieram de clientes em Uberl\u00e2ndia diretamente pelo WhatsApp.*<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa. Talvez n\u00e3o seja poss\u00edvel obter resultados id\u00eanticos. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--8\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Expandir uma empresa usando an\u00fancios de clique para o WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12291,"template":"","meta":{"wab_header_eyebrow":"App WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Donna Capilli","wab_business_results":[],"wab_testimonial_quote":"\u201cQuando comecei meu neg\u00f3cio, eu confiava muito no boca a boca dos meus clientes. Eu n\u00e3o sabia como esse neg\u00f3cio de publicidade funcionava. Pensei que fosse complicado demais trazer isso para a minha empresa. Ent\u00e3o, eu fiz um curso do Meta Blueprint e descobri como os an\u00fancios funcionavam, como eram simples de usar e como eu mesma poderia replic\u00e1-los para minha empresa.\"","wab_testimonial_name":"Jenniffer Martins","wab_testimonial_title":"Propriet\u00e1ria, Donna Capilli","wab_featured_image_caption":"","_featured_video_id":4855,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[361],"industry":[450],"market":[583],"use-case":[455],"region":[437],"business-goals":[418],"product":[434,365],"class_list":["post-12290","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-comercio-eletronico-e-varejo","market-brasil","use-case-atendimento-ao-cliente","region-america-latina","business-goals-geracao-de-leads","product-anuncios-de-clique-para-o-whatsapp","product-app-whatsapp-business"],"yoast_head":"<!-- This site is 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