{"id":12435,"date":"2025-11-25T00:00:00","date_gmt":"2025-11-25T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/shark-tank-mexico\/"},"modified":"2026-04-30T16:57:27","modified_gmt":"2026-04-30T20:57:27","slug":"shark-tank-mexico","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/shark-tank-mexico\/","title":{"rendered":"Shark Tank M\u00e9xico"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/SharkTankMexico\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"737373\" data-has-transparency=\"false\" style=\"--dominant-color: #737373;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"117\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/shark-tank-mexico-logo.jpg\" alt=\"\" class=\"wp-image-1920 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"com-os-anuncios-de-clique-para-o-whatsapp-o-sony-channel-atraiu-novos-assinantes-para-a-experiencia-de-mensagens-no-whatsapp-do-seu-programa-de-tv-de-sucesso-o-shark-tank-mexico-o-canal-manteve-os\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Com os an\u00fancios de clique para o WhatsApp, o Sony Channel atraiu novos assinantes para a experi\u00eancia de mensagens no WhatsApp do seu programa de TV de sucesso: o <i>Shark Tank M\u00e9xico<\/i> . O canal manteve os assinantes engajados com atualiza\u00e7\u00f5es e informa\u00e7\u00f5es exclusivas enviadas por mensagens de marketing no WhatsApp, contribuindo para aumentar o engajamento e o reconhecimento.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"um-programa-de-tv-de-sucesso-global\" class=\"wp-block-heading has-text-align-center\">Um programa de TV de sucesso global<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">O <i>Shark Tank M\u00e9xico<\/i> \u00e9 a edi\u00e7\u00e3o do Sony Channel M\u00e9xico da popular franquia internacional de reality shows. Nele, aspirantes a empreendedores apresentam suas ideias de neg\u00f3cios a um painel de ricos investidores ou, como s\u00e3o conhecidos no programa, \u201ctubar\u00f5es\u201d.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"turbinar-o-engajamento-do-publico\" class=\"wp-block-heading is-style-green-line\">Turbinar o engajamento do p\u00fablico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Sony Channel M\u00e9xico aproveitou o alcance dos apps da Meta para aumentar a intera\u00e7\u00e3o do p\u00fablico, otimizar as visualiza\u00e7\u00f5es dos v\u00eddeos e gerar tr\u00e1fego para os destinos online.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"2d3c4a\" data-has-transparency=\"false\" style=\"--dominant-color: #2d3c4a;\" loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg\" alt=\"A photo from the set of the hit TV show.\" class=\"wp-image-199 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg 1920w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=768,432 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=1024,576 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/01_Tanque.jpg?resize=1536,864 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cUsamos os an\u00fancios de clique para o WhatsApp para direcionar as pessoas ao WhatsApp e atrair novos assinantes para o funil, ao mesmo tempo em que colet\u00e1vamos o consentimento para enviar ofertas, descontos, promo\u00e7\u00f5es e outros an\u00fancios sobre o programa. Al\u00e9m disso, usamos as mensagens de marketing, com a tecnologia de otimiza\u00e7\u00e3o de veicula\u00e7\u00e3o da Meta, para enviar mensagens direcionadas a esses assinantes, aumentando as chances de que as pessoas tomassem iniciativas e assistissem ao programa.\u201d<\/p>\n<cite><strong>Natasha Paschoarelli<\/strong><br><br>Executive Marketing Director, Sony Pictures Entertainment<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The experience of clicking on a Shark Tank ad and being directed to WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/shark-tank-mexico_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"marketing-de-publico-consistente\" class=\"wp-block-heading is-style-green-line\">Marketing de p\u00fablico consistente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar o reconhecimento e expandir a lista de assinantes do WhatsApp do <i>Shark Tank M\u00e9xico<\/i>, a equipe do Sony Channel M\u00e9xico se uniu ao provedor de servi\u00e7os de plataformas de comunica\u00e7\u00e3o para veicular uma campanha de an\u00fancios de clique para o WhatsApp com fotos e v\u00eddeos, direcionada a adultos de 18 a 49 anos. Os an\u00fancios promoviam ativamente o canal do <i>Shark Tank M\u00e9xico<\/i> no WhatsApp e inclu\u00edam imagens dos tubar\u00f5es, al\u00e9m do n\u00famero do WhatsApp do programa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The marketing message experience on WhatsApp.\" height=\"1798\" style=\"aspect-ratio: 884 \/ 1798;\" width=\"884\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/shark-tank-mexico_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Depois de clicar no an\u00fancio, as pessoas eram direcionadas a uma conversa automatizada no WhatsApp, onde podiam optar por receber regularmente avisos, ofertas, atualiza\u00e7\u00f5es e descontos relacionados \u00e0 s\u00e9rie. Depois de aceitar, as pessoas passavam a receber comunica\u00e7\u00f5es diretamente do <i>Shark Tank M\u00e9xico<\/i> por mensagens de marketing no WhatsApp. Os f\u00e3s tamb\u00e9m podiam interagir com uma variedade de conte\u00fados no canal a qualquer momento, incluindo recomenda\u00e7\u00f5es personalizadas de apresenta\u00e7\u00e3o, apresenta\u00e7\u00f5es de outros empreendedores e brindes exclusivos inspirados no programa, como um pacote especial de figurinhas de Natal que os f\u00e3s podiam acessar ao escanear um QR code.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"publico-engajado-por-toda-a-temporada\" class=\"wp-block-heading has-text-align-center\">P\u00fablico engajado por toda a temporada<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A equipe relatou que essa nova abordagem para promover o programa e manter os f\u00e3s engajados aumentou a base de assinantes e ajudou a manter o p\u00fablico ativo e engajado ao longo de toda a temporada do programa na TV*.<\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia de marketing inovadora com an\u00fancios de clique para o WhatsApp e mensagens de marketing no WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12436,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Shark Tank M\u00e9xico","wab_business_results":[],"wab_testimonial_quote":"\u201cUsamos os an\u00fancios de clique para o WhatsApp para direcionar as pessoas ao WhatsApp e atrair novos assinantes para o funil, ao mesmo tempo em que colet\u00e1vamos o consentimento para enviar ofertas, descontos, promo\u00e7\u00f5es e outros an\u00fancios sobre o programa. Al\u00e9m disso, usamos as mensagens de marketing, com a tecnologia de otimiza\u00e7\u00e3o de veicula\u00e7\u00e3o da Meta, para enviar mensagens direcionadas a esses assinantes, aumentando as chances de que as pessoas tomassem iniciativas e assistissem ao programa.\u201d","wab_testimonial_name":"Natasha Paschoarelli","wab_testimonial_title":"Diretora executiva de marketing da Sony Pictures Entertainment","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[362],"industry":[423],"market":[563],"use-case":[440],"region":[437],"business-goals":[417],"product":[434,364],"class_list":["post-12435","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-grandes-empresas","industry-entretenimento","market-mexico","use-case-mensagens-de-marketing","region-america-latina","business-goals-engajamento","product-anuncios-de-clique-para-o-whatsapp","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shark Tank M\u00e9xico | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Estrat\u00e9gia de marketing 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