{"id":12589,"date":"2025-01-05T00:00:00","date_gmt":"2025-01-05T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/madeiramadeira\/"},"modified":"2026-04-30T17:03:04","modified_gmt":"2026-04-30T21:03:04","slug":"madeiramadeira","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/madeiramadeira\/","title":{"rendered":"MadeiraMadeira"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/madeiramadeiralojafisica\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f1f4f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f1f4f6;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png\" alt=\"Logotipo da MadeiraMadeira.\" class=\"wp-image-1496 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=300,167 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/madeiramadeira-vector-logo-1-.png?resize=768,427 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.facebook.com\/thanhvinhholdings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"110707\" data-has-transparency=\"true\" style=\"--dominant-color: #110707;\" loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"178\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png\" alt=\"Logotipo da Insider One.\" class=\"wp-image-1393 has-transparency\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png 1280w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=300,42 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=768,107 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/insider_one_logo.png?resize=1024,142 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Provedor de solu\u00e7\u00f5es de neg\u00f3cios do WhatsApp<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-varejista-de-produtos-para-a-casa-brasileira-madeiramadeira-fez-uma-parceria-com-a-insider-one-um-parceiro-de-negocios-da-meta-para-implementar-a-api-de-mensagens-de-marketing-para-o-whatsapp-o-r\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A varejista de produtos para a casa brasileira MadeiraMadeira fez uma parceria com a Insider One, um Parceiro de Neg\u00f3cios da Meta, para implementar a API de Mensagens de Marketing para o WhatsApp. O resultado foi um aumento de 6% na taxa de entrega de mensagens e de 25% nas convers\u00f5es de mensagens de marketing no WhatsApp.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-2-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-2-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"6\">\n\t6%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento na taxa de entrega de mensagens, em compara\u00e7\u00e3o \u00e0 abordagem habitual*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"25\">\n\t25%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento na taxa de convers\u00e3o de mensagens de marketing no WhatsApp, em compara\u00e7\u00e3o \u00e0 abordagem habitual*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"reforma-residencial-acessivel\" class=\"wp-block-heading has-text-align-center\">Reforma residencial acess\u00edvel<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A MadeiraMadeira \u00e9 uma grande plataforma de com\u00e9rcio eletr\u00f4nico brasileira cujo objetivo \u00e9 tornar a reforma residencial acess\u00edvel e livre de problemas para os brasileiros. A empresa vende uma variedade de m\u00f3veis, decora\u00e7\u00e3o e produtos de reforma residencial, al\u00e9m de oferecer op\u00e7\u00f5es flex\u00edveis de financiamento e entrega.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"melhorar-o-desempenho-da-campanha\" class=\"wp-block-heading is-style-green-line\">Melhorar o desempenho da campanha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A MadeiraMadeira usava frequentemente mensagens de marketing no WhatsApp para enviar ofertas e promo\u00e7\u00f5es para os clientes, mas queria melhorar suas taxas de abertura e convers\u00e3o.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b19d92\" data-has-transparency=\"false\" style=\"--dominant-color: #b19d92;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png\" alt=\"A nice dining room.\" class=\"wp-image-938 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-1.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cA implementa\u00e7\u00e3o da API de Mensagens de Marketing para WhatsApp com a Insider One, que oferecia recomenda\u00e7\u00f5es de produtos personalizadas no WhatsApp, nos permitiu reengajar os clientes de forma mais eficaz e no momento certo. Isso melhorou nossa taxa de entrega e o desempenho geral das nossas campanhas.\u201d<\/p>\n<cite><strong>Mirella Lavrini<\/strong><br><br>Senior Marketing Manager for Branding and Non-Paid Channels, MadeiraMadeira<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"The customer experience of receiving and engaging with marketing messages on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/madeiramadeira.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"otimizacao-da-veiculacao\" class=\"wp-block-heading is-style-green-line\">Otimiza\u00e7\u00e3o da veicula\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa integrou a API de Mensagens de Marketing para o WhatsApp, com tecnologia da Insider One, uma plataforma de dados e engajamento do cliente omnichannel, para entregar mensagens de marketing no WhatsApp a pessoas que j\u00e1 haviam demonstrado interesse nos produtos da MadeiraMadeira navegando, adicionando itens ao carrinho, interagindo com mensagens de marketing anteriores ou entrando em contato com o suporte ao cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa API, combinada com as recomenda\u00e7\u00f5es de produtos personalizadas da Insider One para clientes com base no hist\u00f3rico anterior com a marca, ajudou a MadeiraMadeira a melhorar a entrega de mensagens e as taxas de convers\u00e3o de mensagens de marketing no WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"mais-conversoes-de-campanhas-de-mensagens-de-marketing\" class=\"wp-block-heading has-text-align-center\">Mais convers\u00f5es de campanhas de mensagens de marketing<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A MadeiraMadeira relatou melhorias na entrega de mensagens e nas taxas de convers\u00e3o em um per\u00edodo de dois meses (de 22 de janeiro a 22 de mar\u00e7o de 2025):<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"9e9c9c\" data-has-transparency=\"false\" style=\"--dominant-color: #9e9c9c;\" loading=\"lazy\" decoding=\"async\" width=\"3660\" height=\"2448\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png\" alt=\"A table and chairs.\" class=\"wp-image-939 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png 3660w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=300,201 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=768,514 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1024,685 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=1536,1027 1536w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/cover-2.png?resize=2048,1370 2048w\" sizes=\"auto, (max-width: 3660px) 100vw, 3660px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">6% de aumento na taxa de entrega de mensagens, em compara\u00e7\u00e3o com a abordagem habitual*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">25% de aumento na taxa de convers\u00e3o de mensagens de marketing no WhatsApp em compara\u00e7\u00e3o \u00e0 abordagem habitual*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--11\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Melhorando as taxas de entrega de mensagens com a API de Mensagens de Marketing para o WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12590,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"MadeiraMadeira","wab_business_results":null,"wab_testimonial_quote":"\u201cA implementa\u00e7\u00e3o da API de Mensagens de Marketing para WhatsApp com a Insider One, que oferecia recomenda\u00e7\u00f5es de produtos personalizadas no WhatsApp, nos permitiu reengajar os clientes de forma mais eficaz e no momento certo. Isso melhorou nossa taxa de entrega e o desempenho geral das nossas campanhas.\u201d","wab_testimonial_name":"Mirella Lavrini","wab_testimonial_title":"Gerente s\u00eanior de marketing de branding e canais n\u00e3o pagos da MadeiraMadeira","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[],"industry":[],"market":[],"use-case":[],"region":[],"business-goals":[],"product":[],"class_list":["post-12589","success-story","type-success-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MadeiraMadeira | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"Melhorando as taxas de entrega de mensagens com a API de Mensagens de Marketing para o 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