{"id":12844,"date":"2026-02-27T00:00:00","date_gmt":"2026-02-27T05:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/bordinhon-moveis\/"},"modified":"2026-04-30T17:11:24","modified_gmt":"2026-04-30T21:11:24","slug":"bordinhon-moveis","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/bordinhon-moveis\/","title":{"rendered":"Bordinhon M\u00f3veis"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/bordinhonmoveis\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"f7f6e6\" data-has-transparency=\"false\" style=\"--dominant-color: #f7f6e6;\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg\" alt=\"Logotipo da Bordinhon M\u00f3veis\" class=\"wp-image-1466 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg 1406w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Logo-Bordinhon-Rede-Social.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-pequena-varejista-de-moveis-brasileira-usou-a-business-ai-no-whatsapp-para-responder-a-todas-as-conversas-com-novos-clientes-de-forma-imediata-o-resultado-melhor-engajamento-antes-das-vendas-graca\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A pequena varejista de m\u00f3veis brasileira usou a Business AI no WhatsApp para responder a todas as conversas com novos clientes de forma imediata. O resultado: melhor engajamento antes das vendas gra\u00e7as \u00e0 coleta de informa\u00e7\u00f5es de clientes em tempo h\u00e1bil, sugest\u00e3o de itens diretamente do cat\u00e1logo de produtos, orienta\u00e7\u00e3o para as decis\u00f5es de compra e acompanhamento personalizado para os compradores interessados.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"moveis-de-alta-qualidade-producao-local\" class=\"wp-block-heading has-text-align-center\">M\u00f3veis de alta qualidade, produ\u00e7\u00e3o local<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Bordinhon M\u00f3veis \u00e9 uma loja de m\u00f3veis localizada em Rodeiro, Minas Gerais, Brasil, uma regi\u00e3o h\u00e1 muito tempo conhecida por produzir m\u00f3veis de alta qualidade. A Bordinhon M\u00f3veis pertence ao casal Bruno e Priscila Bordinhon, que se orgulha da capacidade de encontrar materiais de alta qualidade nos principais centros de fabrica\u00e7\u00e3o do Brasil para criar e vender m\u00f3veis duradouros e estilosos, frutos de um trabalho manual excepcional.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"atendimento-pessoal-em-grande-escala\" class=\"wp-block-heading is-style-green-line\">Atendimento pessoal em grande escala<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A experi\u00eancia do cliente \u00e9 muito importante para a fam\u00edlia Bordinhon. Por esse motivo, uma das prioridades dos empres\u00e1rios \u00e9 responder a cada consulta com um toque pessoal, seja no WhatsApp, em conversas ao vivo ou nas redes sociais. Com o crescimento da empresa nos \u00faltimos anos, houve um grande aumento do interesse de clientes pela Bordinhon M\u00f3veis. Assim, ficou mais dif\u00edcil responder a todos os clientes em tempo h\u00e1bil. O casal passava muitas noites respondendo a perguntas de novos clientes sobre estoque, pre\u00e7os, materiais e outros assuntos. Apesar de tentar responder de um jeito r\u00e1pido e eficiente, eles ainda precisavam liberar mais tempo para expandir a empresa e manter os relacionamentos com os clientes j\u00e1 existentes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"8e7f6f\" data-has-transparency=\"false\" style=\"--dominant-color: #8e7f6f;\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg\" alt=\"A Bordinhon M\u00f3veis show room\" class=\"wp-image-283 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg 1200w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=150,150 150w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=300,300 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=768,768 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182424.jpg?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cA Business AI no WhatsApp aprende com o jeito que n\u00f3s trabalhamos e vendemos. Assim, ela nos ajuda a economizar tempo para nos dedicar a outras coisas. O servi\u00e7o se tornou t\u00e3o natural que muitos clientes sentem que est\u00e3o conversando com uma pessoa.\u201d<\/p>\n<cite><strong>Bruno Bordinhon,<\/strong><br><br>Owner, Bordinhon M\u00f3veis<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;BordinhonMu0026#xF3;veis_TheirSolution_Video&quot;}\" data-wab-video-name=\"A video of Bordinhon M\u00f3veis interacting with customers on WhatsApp\" height=\"1280\" style=\"aspect-ratio: 588 \/ 1280;\" width=\"588\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/bordinhon-moveis.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"business-ai-para-empresarios-ocupados\" class=\"wp-block-heading is-style-green-line\">Business AI para empres\u00e1rios ocupados<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Bordinhon M\u00f3veis configurou a Business AI no WhatsApp para responder automaticamente a todas as conversas de novos clientes. A Business AI conseguia reunir informa\u00e7\u00f5es de compradores interessados, sugerir m\u00f3veis do cat\u00e1logo de produtos e ajudar a orientar os clientes na tomada de decis\u00f5es de compra. Em fevereiro de 2026, a Business AI gerenciou de 15 a 20 contatos de clientes por dia, oferecendo respostas imediatas e filtrando leads que precisavam de acompanhamento direto da equipe de vendas. Os funcion\u00e1rios podiam entrar nas conversas a qualquer momento e oferecer um atendimento manual, o que foi especialmente \u00fatil em casos de cota\u00e7\u00f5es de frete complexas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"mais-tempo-para-outras-prioridades\" class=\"wp-block-heading is-style-green-line\">Mais tempo para outras prioridades<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a fam\u00edlia Bordinhon, a Business AI no WhatsApp se integrou perfeitamente com o site e o cat\u00e1logo da empresa, que inclui mais de 100 varia\u00e7\u00f5es de produtos. Essa integra\u00e7\u00e3o facilitou o treinamento da Business AI, que aprendeu exatamente o que destacar e como interagir com os clientes. Com o tempo, o casal observou melhorias e adapta\u00e7\u00f5es na forma como a Business AI gerenciava as conversas. Novos clientes em potencial podiam ter intera\u00e7\u00f5es com a empresa com a rapidez e a simpatia que a Bordinhon M\u00f3veis valoriza, enquanto Bruno e Priscila conseguiam dedicar mais tempo a outras prioridades.*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"787982\" data-has-transparency=\"false\" style=\"--dominant-color: #787982;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"831\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg\" alt=\"A picture of a sofa and coffee table from Bordinhon M\u00f3veis\" class=\"wp-image-284 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg 1024w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg?resize=300,243 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/20260220_182623.jpg?resize=768,623 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--7\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cPara mim, o valor est\u00e1 em oferecer um atendimento 24 horas por dia sem perder a qualidade ou o toque humano. Antes, fic\u00e1vamos at\u00e9 tarde respondendo a mensagens de clientes. Agora, podemos descansar sabendo que tudo est\u00e1 funcionando.\u201d<\/p>\n<cite><strong>Bruno Bordinhon,<\/strong><br><br>Owner, Bordinhon M\u00f3veis<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--8\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--9\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Usando a Business AI no WhatsApp para responder automaticamente a perguntas de clientes com um toque pessoal<\/p>\n","protected":false},"author":12,"featured_media":12845,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Bordinhon M\u00f3veis","wab_business_results":[],"wab_testimonial_quote":"\u201cA Business AI no WhatsApp aprende com o jeito que n\u00f3s trabalhamos e vendemos. Assim, ela nos ajuda a economizar tempo para nos dedicar a outras coisas. O servi\u00e7o se tornou t\u00e3o natural que muitos clientes sentem que est\u00e3o conversando com uma pessoa.\u201d","wab_testimonial_name":"Bruno Bordinhon,","wab_testimonial_title":"Propriet\u00e1rio da Bordinhon M\u00f3veis","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 21:11:24","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[583],"product":[365],"business-goals":[417],"use-case":[455],"region":[437],"business-size":[361],"industry":[450],"class_list":["post-12844","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-brasil","product-app-whatsapp-business","business-goals-engajamento","use-case-atendimento-ao-cliente","region-america-latina","business-size-pme","industry-comercio-eletronico-e-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) 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