{"id":12953,"date":"2026-03-11T00:00:00","date_gmt":"2026-03-11T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/damac-properties\/"},"modified":"2026-04-30T17:22:30","modified_gmt":"2026-04-30T21:22:30","slug":"damac-properties","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/damac-properties\/","title":{"rendered":"DAMAC Properties"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/DAMACPropertiesOfficial\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"272727\" data-has-transparency=\"false\" style=\"--dominant-color: #272727;\" loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"580\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png\" alt=\"Logotipo da DAMAC Properties\" class=\"wp-image-1894 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png 872w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-10-at-9.47.55-AM.png?resize=768,511 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"o-grupo-de-imoveis-de-luxo-com-sede-nos-emirados-arabes-unidos-enviou-mensagens-de-marketing-no-whatsapp-para-atrair-leads-de-renda-media-a-alta-para-eventos-presenciais-informativos-exclusivos-o-res\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">O grupo de im\u00f3veis de luxo com sede nos Emirados \u00c1rabes Unidos enviou mensagens de marketing no WhatsApp para atrair leads de renda m\u00e9dia a alta para eventos presenciais informativos exclusivos. O resultado: taxas de convers\u00e3o duas vezes mais altas quando comparadas \u00e0 abordagem tradicional das campanhas de gera\u00e7\u00e3o de leads sem mensagens, que combinavam emails, notifica\u00e7\u00f5es e an\u00fancios*.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--2\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cObservamos que nosso p\u00fablico busca imediatismo e detalhes. No passado, quando depend\u00edamos muito do marketing por email, n\u00e3o consegu\u00edamos atender a essas expectativas. As mensagens de marketing no WhatsApp geram uma comunica\u00e7\u00e3o de m\u00e3o dupla, que proporciona feedback instant\u00e2neo e sinais de engajamento mais completos. Notamos um maior engajamento com essa abordagem e planejamos continuar a us\u00e1-la.\u201d<\/p>\n<cite><strong>Dr. Deepak Renganathan,<\/strong><br><br>Vice President of Digital, DAMAC Properties<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"DAMAC Properties enquiry demo on WhatsApp\" data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;DAMACProperties_TheirSolution_Video&quot;}\" height=\"1280\" style=\"aspect-ratio: 608 \/ 1280;\" width=\"608\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/damac-properties.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"alcancar-novos-leads-no-whatsapp\" class=\"wp-block-heading is-style-green-line\">Alcan\u00e7ar novos leads no WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A DAMAC Properties desenvolve e comercializa propriedades de luxo em v\u00e1rias das maiores cidades do mundo, incluindo Dubai, Riyadh, Toronto, Londres e Miami. A DAMAC \u00e9 especializada em comunidades planejadas, torres residenciais de luxo e resid\u00eancias exclusivas em resorts localizados em ilhas. Uma das estrat\u00e9gias de promo\u00e7\u00e3o dessas oportunidades imobili\u00e1rias de alto n\u00edvel \u00e9 a organiza\u00e7\u00e3o de apresenta\u00e7\u00f5es presenciais para pessoas de renda m\u00e9dia a alta em grandes cidades no mundo todo. Anteriormente, a DAMAC usava uma iniciativa que combinava marketing por email, notifica\u00e7\u00f5es e an\u00fancios, sem o uso de mensagens. Contudo, essa abordagem n\u00e3o estava atraindo leads de alta qualidade em uma taxa satisfat\u00f3ria. Foi a\u00ed que a lideran\u00e7a da empresa decidiu testar uma nova estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A DAMAC Properties estabeleceu uma parceria com a especialista em automa\u00e7\u00e3o Verloop, uma Business Messaging Partner da Meta, a fim de implementar o envio de mensagens de marketing no WhatsApp para leads em potencial nos mercados-alvo. A empresa conseguiu gerar novas intera\u00e7\u00f5es com leads j\u00e1 existentes, com convites para participa\u00e7\u00e3o de eventos presenciais locais. Para confirmar o interesse no evento, os leads tinham que informar novamente o endere\u00e7o de email e o telefone. Na sequ\u00eancia, um representante da DAMAC entrava em contato diretamente com a pessoa para oferecer mais ajuda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, para melhorar a experi\u00eancia p\u00f3s-compra, a DAMAC implementou um agente de IA para cuidar de cobran\u00e7as de pagamento. O agente gerenciava o contato inicial usando mensagens de utilidade no WhatsApp, respondia a perguntas frequentes, compartilhava detalhes de pagamento, enviava documentos de suporte e orientava os clientes sobre as pr\u00f3ximas etapas para concluir o pagamento. Assim, as pessoas s\u00f3 eram direcionadas para um agente humano quando necess\u00e1rio. Em compara\u00e7\u00e3o \u00e0s liga\u00e7\u00f5es telef\u00f4nicas manuais, essa abordagem ajudou a DAMAC a conseguir taxas de resposta mais r\u00e1pidas para pedidos de pagamento e, ainda, permitiu alcan\u00e7ar pessoas em diferentes fusos hor\u00e1rios com mais efici\u00eancia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--4\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"mais-conversoes-e-leads\" class=\"wp-block-heading has-text-align-center\">Mais convers\u00f5es e leads<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A equipe mensurou o desempenho em um per\u00edodo de dois meses (de 1\u00ba de agosto a 20 de setembro de 2025) e relatou:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"a6a099\" data-has-transparency=\"false\" style=\"--dominant-color: #a6a099;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg\" alt=\"Picture of dining table layout\" class=\"wp-image-978 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg 400w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/damac-properties-mfb-grid.jpg?resize=240,300 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">2 x de aumento na taxa de convers\u00e3o, atribu\u00eddo \u00e0s mensagens de marketing no WhatsApp, em compara\u00e7\u00e3o \u00e0 abordagem tradicional*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">3,7 x mais leads, atribu\u00eddos \u00e0s mensagens de marketing no WhatsApp em compara\u00e7\u00e3o ao email*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">57% de redu\u00e7\u00e3o nas liga\u00e7\u00f5es telef\u00f4nicas de clientes, atribu\u00edda ao agente operado por IA no WhatsApp para cobran\u00e7as de pagamento*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--6\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A DAMAC Properties estabeleceu uma parceria com a Verloop para melhorar a gera\u00e7\u00e3o de leads com as mensagens de marketing do WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12954,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"DAMAC Properties","wab_business_results":[],"wab_testimonial_quote":"\u201cObservamos que nosso p\u00fablico busca imediatismo e detalhes. No passado, quando depend\u00edamos muito do marketing por email, n\u00e3o consegu\u00edamos atender a essas expectativas. As mensagens de marketing no WhatsApp geram uma comunica\u00e7\u00e3o de m\u00e3o dupla, que proporciona feedback instant\u00e2neo e sinais de engajamento mais completos. Notamos um maior engajamento com essa abordagem e planejamos continuar a us\u00e1-la.\u201d","wab_testimonial_name":"Dra. Deepak Renganathan,","wab_testimonial_title":"Vice-presidente do setor digital, DAMAC Properties","wab_featured_image_caption":"","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"business-size":[361],"industry":[422],"market":[564],"use-case":[455],"region":[435],"business-goals":[418],"product":[364],"class_list":["post-12953","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","business-size-pme","industry-educacao","market-india","use-case-atendimento-ao-cliente","region-asia-pacifico","business-goals-geracao-de-leads","product-plataforma-do-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DAMAC Properties | WhatsApp for Business<\/title>\n<meta name=\"description\" content=\"A DAMAC Properties 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