{"id":12956,"date":"2026-03-25T00:00:00","date_gmt":"2026-03-25T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/magalu\/"},"modified":"2026-04-30T17:22:30","modified_gmt":"2026-04-30T21:22:30","slug":"magalu","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/magalu\/","title":{"rendered":"Magalu"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/magazineluiza\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e9f1f9\" data-has-transparency=\"false\" style=\"--dominant-color: #e9f1f9;\" loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"120\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-logo.webp\" alt=\"Logotipo do Magalu\" class=\"wp-image-4939 not-transparent\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"a-gigante-brasileira-do-varejo-criou-uma-experiencia-de-compra-exclusiva-e-completa-no-whatsapp-apresentada-pela-lu-a-conhecida-influenciadora-virtual-da-marca-ao-combinar-a-assistencia-da-ia-para\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">A gigante brasileira do varejo criou uma experi\u00eancia de compra exclusiva e completa no WhatsApp, apresentada pela Lu, a conhecida influenciadora virtual da marca. Ao combinar a assist\u00eancia da IA para compras com recursos essenciais, como os carross\u00e9is de cart\u00f5es, o WhatsApp Flows e os pagamentos no WhatsApp, a Magalu teve um aumento de 3 vezes na taxa de convers\u00e3o, em compara\u00e7\u00e3o aos demais canais de com\u00e9rcio eletr\u00f4nico usados tradicionalmente pela empresa.*<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-stats-grid-3-column-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<div class=\"wp-block-group alignwide wp-pattern-stats-grid-3-column-green__grid is-layout-grid wp-container-core-group-is-layout-d65a3a21 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--3\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"3\">\n\t3 x<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de aumento na taxa de convers\u00e3o, comparado ao app e ao site de com\u00e9rcio eletr\u00f4nico da Magalu*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--4\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"85\">\n\t85 pontos<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">de Net Promoter Score, atribu\u00eddos \u00e0 nova experi\u00eancia de compras virtual no WhatsApp*<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-surface-light-green wp-pattern-stats-card is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-09b9bc3e wp-block-group-is-layout-flex is-style-surface-light-green--5\">\n<p class=\"has-text-align-center wp-block-tenup-stats has-heading-2-font-size\" data-wp-interactive=\"tenup\/stats\" data-wp-init=\"tenup\/stats::actions.init\" data-stats-initial=\"75\">\n\t75%<\/p>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-md wp-block-paragraph\">dos pagamentos feitos usando o recurso integrado Pix Copia e Cola, habilitado pelo servi\u00e7o de pagamentos no WhatsApp*<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"alignfull has-text-align-center is-typography-preset-label-sm wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"combinando-o-varejo-tradicional-com-o-digital\" class=\"wp-block-heading has-text-align-center\">Combinando o varejo tradicional com o digital<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Magalu \u00e9 uma das maiores varejistas do Brasil, conhecida por seu ecossistema omnichannel que combina lojas de varejo tradicionais com a conveni\u00eancia e a curadoria de um grande marketplace online.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"compras-por-conversas-do-inicio-ao-fim\" class=\"wp-block-heading is-style-green-line\">Compras por conversas, do in\u00edcio ao fim<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A lideran\u00e7a da empresa buscava ultrapassar os limites do com\u00e9rcio eletr\u00f4nico. Para isso, desenvolveu e lan\u00e7ou uma experi\u00eancia de compras completa, do in\u00edcio ao fim, na Plataforma do WhatsApp Business, com o objetivo de levar os clientes da descoberta do produto \u00e0 compra sem precisar sair da conversa.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp\" alt=\"WhatsApp conversation with a request to review the customer's order\" class=\"wp-image-4941 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-order-review.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cAo integrar a descoberta, a tomada de decis\u00e3o e os pagamentos em uma \u00fanica conversa usando as solu\u00e7\u00f5es potentes do WhatsApp, n\u00f3s n\u00e3o s\u00f3 deixamos as experi\u00eancias de compra mais convenientes, mas tamb\u00e9m mais envolventes. Nossos clientes responderam de forma incrivelmente positiva, e os resultados falam por si. Acreditamos que esse \u00e9 o futuro do varejo e o WhatsApp est\u00e1 nos ajudando a torn\u00e1-lo realidade.\u201d<\/p>\n<cite><strong>Frederico Trajano,<\/strong><br><br>CEO, Magalu<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;SSMagalu_TheirSolution_Video&quot;}\" data-wab-video-name=\"WhatsApp conversation with an example of a card carousel\" height=\"848\" style=\"aspect-ratio: 384 \/ 848;\" width=\"384\" autoplay=\"\" controls=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"criar-uma-vitrine-digital-no-whatsapp\" class=\"wp-block-heading is-style-green-line\">Criar uma vitrine digital no WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Magalu usou modelos de linguagem e agentes de IA para ajudar os clientes em todas as etapas da jornada de compra, abrangendo desde o primeiro contato a recomenda\u00e7\u00f5es de produtos, finaliza\u00e7\u00e3o da compra, rastreamento de pedidos ap\u00f3s a compra e pesquisas. Internamente, a experi\u00eancia foi batizada de C\u00e9rebro da Lu, em homenagem \u00e0 Lu, a persona de IA j\u00e1 muito conhecida da Magalu. Diferentemente dos chatbots tradicionais que operam com base em regras, o C\u00e9rebro da Lu funciona como um agente de compras com tecnologia de IA capaz de entender uma linguagem natural, comandos de voz e imagens de produtos, com a habilidade de se adaptar de forma din\u00e2mica \u00e0 inten\u00e7\u00e3o e ao contexto de cada cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes podiam pesquisar produtos usando texto, imagens ou at\u00e9 mesmo mensagens de voz, em uma abordagem multim\u00eddia que ajudou a transformar as conversas do WhatsApp em jornadas de compras imersivas. Al\u00e9m dos recursos de IA, a Magalu contou com uma ampla gama de solu\u00e7\u00f5es do WhatsApp para dar vida ao C\u00e9rebro da Lu, usando os carross\u00e9is de cart\u00f5es, o WhatsApp Flows e os pagamentos no WhatsApp, com cada recurso desempenhando um papel especialmente importante. As mensagens de marketing no WhatsApp serviram como ponto de entrada principal para a experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nessa experi\u00eancia do C\u00e9rebro da Lu na Plataforma do WhatsApp Business, os <b>carross\u00e9is de cart\u00e3o<\/b> permitiam que a Magalu engajasse proativamente os clientes com recomenda\u00e7\u00f5es personalizadas de produtos, de acordo com as prefer\u00eancias e o hist\u00f3rico de compras. O recurso oferecia uma interface din\u00e2mica e visualmente completa, que permitia que os clientes navegassem por sele\u00e7\u00f5es de produtos em um formato desliz\u00e1vel, sem precisar sair do WhatsApp.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--10\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"e1e2dd\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e2dd;\" loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"1600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp\" alt=\"Conversa no WhatsApp com uma oferta de produto, incluindo informa\u00e7\u00f5es sobre pre\u00e7o e detalhes\" class=\"wp-image-4942 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp 738w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=138,300 138w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=472,1024 472w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-whatsapp-product-offer.webp?resize=708,1536 708w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A Magalu usou o <b>WhatsApp Flows<\/b> para criar experi\u00eancias de compra estruturadas nas conversas, usando p\u00e1ginas de informa\u00e7\u00f5es de produtos retiradas diretamente do cat\u00e1logo de produtos da Magalu. Os clientes tinham acesso a informa\u00e7\u00f5es completas, incluindo imagens de alta qualidade, detalhes do produto, pre\u00e7os, op\u00e7\u00f5es de pagamento em parcelas, avalia\u00e7\u00f5es de clientes e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de selecionar um produto, o cliente podia concluir a compra usando os <b>pagamentos no WhatsApp<\/b>, que est\u00e3o dispon\u00edveis para empresas brasileiras e s\u00e3o integrados ao Pix, um sistema de pagamento instant\u00e2neo muito usado no Brasil. Os clientes recebiam um c\u00f3digo Pix na conversa e podiam copiar e colar esse c\u00f3digo no app do banco para finalizar a compra de forma segura e instant\u00e2nea, sem precisar compartilhar informa\u00e7\u00f5es financeiras sens\u00edveis na conversa. O C\u00e9rebro da Lu mantinha os clientes informados com atualiza\u00e7\u00f5es de envio em tempo real para encerrar o ciclo da compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao combinar descoberta, assist\u00eancia, finaliza\u00e7\u00e3o da compra, pagamento e engajamento p\u00f3s-venda em uma s\u00f3 conversa persistente, a Magalu recriou todo o funil de com\u00e9rcio eletr\u00f4nico dentro do WhatsApp. Em vez de enviar os clientes a v\u00e1rios pontos de contato, o C\u00e9rebro da Lu unificou toda a jornada em uma s\u00f3 conversa cont\u00ednua e inteligente.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--11\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"desempenho-de-comercio-eletronico-otimizado\" class=\"wp-block-heading has-text-align-center\">Desempenho de com\u00e9rcio eletr\u00f4nico otimizado<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Ao longo de um per\u00edodo de seis semanas (de 21 de outubro a 3 de dezembro de 2025), o C\u00e9rebro da Lu proporcionou taxas de convers\u00e3o mais altas e um Net Promoter Score robusto em compara\u00e7\u00e3o \u00e0 abordagem tradicional de com\u00e9rcio eletr\u00f4nico da Magalu:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"aeafa1\" data-has-transparency=\"false\" style=\"--dominant-color: #aeafa1;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp\" alt=\"Man sitting at a table looking at his phone\" class=\"wp-image-4940 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp 900w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=300,200 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/magalu-man-phone.webp?resize=768,512 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">3 x de aumento na taxa de convers\u00e3o, comparado ao app e ao site de com\u00e9rcio eletr\u00f4nico da Magalu*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">85 pontos de Net Promoter Score, atribu\u00eddos \u00e0 nova experi\u00eancia de compras virtual no WhatsApp*<\/li>\n\n\n\n<li class=\"wp-block-list-item\">75% dos pagamentos feitos usando o recurso integrado Pix Copia e Cola, habilitado pelo servi\u00e7o de pagamentos no WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--12\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--13\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Criando uma experi\u00eancia de com\u00e9rcio por conversas com tecnologia de IA em grande escala com o WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":12957,"template":"","meta":{"wab_header_eyebrow":"Plataforma do WhatsApp Business","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Magalu","wab_business_results":null,"wab_testimonial_quote":"\u201cAo integrar a descoberta, a tomada de decis\u00e3o e os pagamentos em uma \u00fanica conversa usando as solu\u00e7\u00f5es potentes do WhatsApp, n\u00f3s n\u00e3o s\u00f3 deixamos as experi\u00eancias de compra mais convenientes, mas tamb\u00e9m mais envolventes. Nossos clientes responderam de forma incrivelmente positiva, e os resultados falam por si. 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