{"id":13128,"date":"2025-10-23T00:00:00","date_gmt":"2025-10-23T04:00:00","guid":{"rendered":"https:\/\/whatsappbusiness.com\/resources\/success-stories\/piedra-nomada\/"},"modified":"2026-04-30T16:21:18","modified_gmt":"2026-04-30T20:21:18","slug":"piedra-nomada","status":"publish","type":"success-story","link":"https:\/\/whatsappbusiness.com\/pt-br\/resources\/success-stories\/piedra-nomada\/","title":{"rendered":"Piedra N\u00f3mada"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-surface-primary wp-pattern-content-logos-text has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--1\">\n<div class=\"wp-block-group alignwide wp-pattern-content-logos-text__inner is-layout-grid wp-container-core-group-is-layout-9c165146 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group wp-pattern-content-logos-text__logos is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-612abace wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-fe1e3c8b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/piedranomada\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-dominant-color=\"e2d7cc\" data-has-transparency=\"false\" style=\"--dominant-color: #e2d7cc;\" loading=\"lazy\" decoding=\"async\" height=\"727\" width=\"1024\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png\" alt=\"Logotipo da Piedra N\u00f3mada.\" class=\"wp-image-1862 not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png 1490w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=300,213 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=768,545 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/Screenshot-2025-07-07-at-9.53.27-AM.png?resize=1024,727 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-sm wp-block-paragraph\">Marca<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-content-logos-text__content is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-6da93d19 wp-block-group-is-layout-flex\">\n<h2 id=\"antes-de-testar-a-business-ai-no-whatsapp-a-empresa-mexicana-de-joias-e-decoracoes-em-macrame-contava-principalmente-com-vendas-em-lojas-locais-e-mercados-de-rua-o-resultado-foi-um-aumento-estimado\" class=\"wp-block-heading is-typography-preset-heading-2 is-typography-preset-heading-4\">Antes de testar a Business AI no WhatsApp, a empresa mexicana de joias e decora\u00e7\u00f5es em macram\u00ea contava principalmente com vendas em lojas locais e mercados de rua. O resultado foi um aumento estimado de 10% nas vendas, o que incentivou a propriet\u00e1ria, Vanessa Ugalde, a priorizar as vendas pelo app WhatsApp Business.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--2\">\n<h2 id=\"o-story\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">story<\/mark><\/h2>\n\n\n\n<h3 id=\"joias-feitas-a-mao\" class=\"wp-block-heading has-text-align-center\">Joias feitas \u00e0 m\u00e3o<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">A Piedra N\u00f3mada \u00e9 uma empresa de joias e decora\u00e7\u00f5es em macram\u00ea localizada em Playa del Carmen, no M\u00e9xico. Al\u00e9m de criar os produtos da Piedra N\u00f3mada \u00e0 m\u00e3o, a propriet\u00e1ria Vanessa Ugalde tamb\u00e9m cuida do marketing, do atendimento ao cliente e das vendas da empresa.<\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--3\">\n<h2 id=\"a-meta-de\" class=\"wp-block-heading has-text-align-center\">A meta de <mark style=\"background-color:transparent\" class=\"has-green-underline\"><\/mark><\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 id=\"otimizando-o-bem-mais-valioso-o-tempo\" class=\"wp-block-heading is-style-green-line\">Otimizando o bem mais valioso: o tempo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1ria de uma pequena empresa e respons\u00e1vel por produzir \u00e0 m\u00e3o as joias e decora\u00e7\u00f5es de macram\u00e9, Ugalde n\u00e3o tem muito tempo para gastar com promo\u00e7\u00f5es e atendimento ao cliente. A empres\u00e1ria costumava responder manualmente \u00e0s perguntas dos clientes no WhatsApp, mas essa tarefa tomava um tempo essencial para a cria\u00e7\u00e3o de novos produtos. Ugalde acreditava que vendas online eram importantes, mas achava que fazia mais sentido priorizar a venda dos produtos da Piedra N\u00f3mada em mercados e lojas da regi\u00e3o, devido \u00e0 sua agenda lotada.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"b3a696\" data-has-transparency=\"false\" style=\"--dominant-color: #b3a696;\" loading=\"lazy\" decoding=\"async\" width=\"3072\" height=\"4080\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp\" alt=\"A necklace.\" class=\"wp-image-4945 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp 3072w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=226,300 226w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=768,1020 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=771,1024 771w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1157,1536 1157w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada-necklace.webp?resize=1542,2048 1542w\" sizes=\"auto, (max-width: 3072px) 100vw, 3072px\" \/><\/figure><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--4\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cNunca pensei que conseguiria interagir com a IA. Mas gosto de trabalhar com ela, \u00e9 divertido. A IA me motivou a sair da minha zona de conforto e me ajudou a perder o medo desse tipo de ferramenta.\u201d<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--5\">\n<h2 id=\"a-solucao\" class=\"wp-block-heading has-text-align-center\">A <mark style=\"background-color:transparent\" class=\"has-green-underline\">solu\u00e7\u00e3o<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-left is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video1&quot;}\" data-wab-video-name=\"A video demonstrating the use of business on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_1.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<h3 id=\"atendimento-ao-cliente-com-auxilio-da-ia\" class=\"wp-block-heading is-style-green-line\">Atendimento ao cliente com aux\u00edlio da IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para reduzir o tempo gasto para responder a cada cliente, Ugalde decidiu testar a Business AI para atender aos clientes no WhatsApp. Foi um grande passo: Ugalde j\u00e1 havia usado o WhatsApp para responder a perguntas de clientes, mas n\u00e3o tinha usado outras ferramentas no WhatsApp Business. Em um per\u00edodo de teste de dois meses (1\u00ba de fevereiro a 31 de mar\u00e7o de 2025), ela veiculou uma campanha de an\u00fancios com clique para o WhatsApp para promover seus produtos, direcionada a pessoas com 13 anos ou mais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-5941bf96 wp-block-group-is-layout-constrained is-style-surface-primary--6\">\n<div class=\"wp-block-group alignwide wp-pattern-media-text-split wp-pattern-media-text-split--app-right is-layout-flow wp-container-core-group-is-layout-f85fdb2c wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-pattern-media-text-split__media is-layout-flow wp-block-group-is-layout-flow\"><div style=\"--device-bezel-side:5.33%;--device-screen-bg:#000000\" class=\"wp-block-wab-device-frame\">\n\t<img class=\"wp-block-wab-device-frame__top\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-top.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n\t<div class=\"wp-block-wab-device-frame__middle\" style=\"background-image:url(https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-mid.png)\">\n\t\t<div class=\"wp-block-wab-device-frame__screen\">\n\n<figure class=\"wp-block-video\"><video data-ms=\"{&quot;creative&quot;:&quot;video&quot;,&quot;creative_detail&quot;:&quot;PiedraNomada_TheirSolution_Video2&quot;}\" data-wab-video-name=\"A video demonstrating the use of Meta business AI on WhatsApp.\" height=\"640\" style=\"aspect-ratio: 296 \/ 640;\" width=\"296\" autoplay=\"\" controls=\"\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/piedra-nomada_2.mp4\" playsinline=\"\"><\/video><\/figure>\n\n<\/div>\n\t<\/div>\n\t<img class=\"wp-block-wab-device-frame__bottom\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/themes\/wab-theme\/assets\/images\/devices\/generic-white-bottom.png\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-pattern-media-text-split__text is-layout-flow wp-container-core-group-is-layout-3fdb7119 wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Depois de clicar no bot\u00e3o do WhatsApp nos an\u00fancios, os clientes interessados eram encaminhados para uma conversa com a Piedra N\u00f3mada no app, conduzida por um agente da Business AI. O agente de IA respondia imediatamente e Ugalde acredita que isso fez com que os clientes se sentissem valorizados. Quando necess\u00e1rio, ela podia interferir na conversa a qualquer momento. Ugalde descobriu que usando o bot\u00e3o de treinamento e fornecendo informa\u00e7\u00f5es relevantes da empresa e dos produtos, ela podia treinar o agente para responder aos clientes com um estilo semelhante ao dela.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-container-core-group-is-layout-f5b8a515 wp-block-group-is-layout-constrained is-style-surface-primary--7\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"o-sucesso\" class=\"wp-block-heading has-text-align-center\">O <mark style=\"background-color:transparent\" class=\"has-green-underline\">sucesso<\/mark><\/h2>\n\n\n\n<h3 id=\"mais-vendas-e-mais-tempo-para-outras-tarefas\" class=\"wp-block-heading has-text-align-center\">Mais vendas e mais tempo para outras tarefas<\/h3>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">No final do per\u00edodo de teste, Ugalde teve um aumento nas vendas e mais tempo para se concentrar em outras tarefas importantes:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-dominant-color=\"426e65\" data-has-transparency=\"false\" style=\"--dominant-color: #426e65;\" loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"517\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg\" alt=\" A collection of polished green and blue stones.\" class=\"wp-image-1707 size-full not-transparent\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg 919w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=300,169 300w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/piedranomada-hero.jpg?resize=768,432 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">10% de aumento estimado nas vendas, atribu\u00eddo \u00e0 Business AI no WhatsApp*<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><em>*Os resultados foram divulgados pela empresa e n\u00e3o podem ser repetidos de forma identific\u00e1vel. Em geral, os resultados individuais esperados ser\u00e3o diferentes.<\/em><\/p>\n<\/div>\n\n<div class=\"wp-block-group alignfull wp-pattern-content-centered-quote is-style-surface-cream has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-cream--8\">\n<blockquote class=\"wp-block-quote alignwide has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-typography-preset-heading-3 wp-block-paragraph\">\u201cPercebi que a empresa estava em um limbo porque n\u00e3o sabia como aumentar as vendas online. Como tamb\u00e9m produzo os produtos, n\u00e3o tenho tempo de fazer tudo. Antes da Business AI, quando os clientes mandavam perguntas, eu gastava muito tempo respondendo, o que me impedia de resolver outras quest\u00f5es. Agora, a Business AI atende ao cliente imediatamente e eu intervenho quando necess\u00e1rio.\u201d<\/p>\n<cite><strong>Vanessa Ugalde<\/strong><br><br>Owner, Piedra N\u00f3mada<\/cite><\/blockquote>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--9\">\n<div class=\"wp-block-group alignwide is-style-surface-dark-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-dark-green--10\" style=\"border-radius:25px\">\n<h2 id=\"comece-sua-jornada-com-um-parceiro\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1 has-brand-green-color has-text-color\">Comece sua jornada com um parceiro<\/h2>\n\n\n\n<p class=\"has-text-align-center alignwide is-typography-preset-body-lg wp-block-paragraph\">Os parceiros da Plataforma do WhatsApp Business podem ajudar voc\u00ea a planejar, criar e integrar o WhatsApp como um canal para se conectar com seus clientes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/business.facebook.com\/messaging\/partner-showcase\/?ref=SUCCESS_STORIES\">Encontrar um parceiro<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aumento das vendas e otimiza\u00e7\u00e3o do tempo com a Business AI no WhatsApp<\/p>\n","protected":false},"author":12,"featured_media":13129,"template":"","meta":{"wab_header_eyebrow":"App de Neg\u00f3cios","wab_hide_header_excerpt":false,"wab_use_custom_excerpt":false,"wab_custom_excerpt":"","wab_company_name":"Piedra N\u00f3mada","wab_business_results":[],"wab_testimonial_quote":"\u201cNunca pensei que conseguiria interagir com a IA. Mas gosto de trabalhar com ela, \u00e9 divertido. A IA me motivou a sair da minha zona de conforto e me ajudou a perder o medo desse tipo de ferramenta.\u201d","wab_testimonial_name":"Vanessa Ugalde","wab_testimonial_title":"Propriet\u00e1ria, Piedra N\u00f3mada","wab_featured_image_caption":"","wab_content_expires":"2028-04-29 20:21:18","_featured_video_id":0,"_featured_video_autoplay":true,"_featured_video_muted":true,"_featured_video_loop":true,"_featured_video_playsinline":true,"footnotes":""},"market":[563],"product":[365],"business-goals":[418],"use-case":[455],"region":[437],"business-size":[361],"industry":[421],"class_list":["post-13128","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","market-mexico","product-app-whatsapp-business","business-goals-geracao-de-leads","use-case-atendimento-ao-cliente","region-america-latina","business-size-pme","industry-cpg-bens-de-consumo-nao-duraveis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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