{"id":6582,"date":"2026-04-02T02:27:08","date_gmt":"2026-04-02T06:27:08","guid":{"rendered":"https:\/\/whatsappbusiness.com\/whatsapp-ads\/publicidade-criada-a-pensar-na-privacidade\/"},"modified":"2026-04-30T02:46:23","modified_gmt":"2026-04-30T06:46:23","slug":"privacy","status":"publish","type":"page","link":"https:\/\/whatsappbusiness.com\/pt-pt\/whatsapp-ads\/privacy\/","title":{"rendered":"Publicidade criada a pensar na privacidade"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull wp-pattern-hero-split wp-pattern-hero-split--ar-1-1 is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--1\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignfull is-style-surface-primary is-layout-grid wp-container-core-group-is-layout-48b93730 wp-block-group-is-layout-grid is-style-surface-primary--2\" style=\"margin-top:var(--wp--preset--spacing--0);margin-bottom:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-video is-style-square-corners\"><video data-wab-video-name=\"ads-privacy-hero\" height=\"770\" style=\"aspect-ratio: 1156 \/ 770;\" width=\"1156\" autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-poster.jpg\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/ads-privacy-hero.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-group wp-pattern-hero-split__content wp-container-content-26a18ebb is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c1dcfa68 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h1 id=\"anuncios-criados-a-pensar-na-privacidade\" class=\"wp-block-heading has-text-align-left is-typography-preset-heading-1\" style=\"margin-right:var(--wp--preset--spacing--32)\">An\u00fancios criados a pensar na privacidade<\/h1>\n\n\n\n<p class=\"is-typography-preset-body-lg wp-block-paragraph\">As mensagens, chamadas e estados pessoais s\u00e3o encriptados ponto a ponto e n\u00e3o podem ser usados para mostrar an\u00fancios \u00e0s pessoas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-dark-green has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-dark-green--3\">\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-layout-grid wp-container-core-group-is-layout-c035b647 wp-block-group-is-layout-grid\" style=\"margin-bottom:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image is-active\"><img data-dominant-color=\"ae886e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?w=1024\" alt=\"Um homem sentado, a segurar o seu telem\u00f3vel e a rir\" class=\"wp-image-205 not-transparent\" style=\"--dominant-color: #ae886e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_1_basic-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"715f3f\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"970\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?w=1024\" alt=\"Uma pessoa deitada e a olhar para cima enquanto usa o seu telem\u00f3vel\" class=\"wp-image-206 not-transparent\" style=\"--dominant-color: #715f3f; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg 940w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=291,300 291w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/02_2_device-info.jpg?resize=768,793 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"d5d4d4\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?w=1024\" alt=\"Multid\u00e3o de pessoas a caminhar\" class=\"wp-image-2181 not-transparent\" style=\"--dominant-color: #d5d4d4; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg 620w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/wamo-general.jpg?resize=291,300 291w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"94837e\" data-has-transparency=\"true\" loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"884\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?w=1024\" alt=\"Um exemplo de interface de utilizador das informa\u00e7\u00f5es de atividade no estado e canais\" class=\"wp-image-2061 has-transparency\" style=\"--dominant-color: #94837e; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\" srcset=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png 1098w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=259,300 259w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=768,890 768w, https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/03\/UI-003-updates-tab-activity-.ro_RO.png?resize=884,1024 884w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border size-full wab-interactive-media-image\"><img data-dominant-color=\"8e8383\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"640\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/how-it-works.gif?w=620\" alt=\"Uma mulher a olhar para a c\u00e2mara e a ativar\/desativar a atividade do Centro de Contas da Meta\" class=\"wp-image-2774 not-transparent\" style=\"--dominant-color: #8e8383; border-top-left-radius:24px;border-top-right-radius:24px;border-bottom-left-radius:24px;border-bottom-right-radius:24px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-7d13bd9c wp-block-group-is-layout-flex\">\n<h2 id=\"como-funcionam-os-nossos-anuncios\" class=\"wp-block-heading alignwide\">Como funcionam os nossos <mark class=\"has-inline-color has-brand-green-color\">an\u00fancios<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1ba8f67d wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<p class=\"wp-block-paragraph\">O WhatsApp usa a tecnologia da Meta para mostrar an\u00fancios \u00e0s pessoas. Protegemos os dados pessoais, como n\u00fameros de telem\u00f3vel, e as mensagens pessoais, chamadas, estados e contactos do dispositivo n\u00e3o s\u00e3o usados para mostrar an\u00fancios \u00e0s pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Baseamo-nos em informa\u00e7\u00f5es como:<\/p>\n<\/div>\n<\/div>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-elements-bbbcfc26b88791036bfd38dd791ab959 wp-block-tenup-accordion-group has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-5&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-14&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-5&quot;,&quot;contentId&quot;:&quot;tenup-accordion-5-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-5-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-5-content\" aria-expanded=\"true\" id=\"tenup-accordion-5-header\" class=\"tenup-ignite-wp-container-4 icon-position-right wp-elements-2b0fde67cdb6fc010af8fa5e7fad17a5 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tInforma\u00e7\u00f5es b\u00e1sicas da conta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-5-header\" id=\"tenup-accordion-5-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Como o indicativo do pa\u00eds e a idade (quando aplic\u00e1vel)<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-7&quot;,&quot;contentId&quot;:&quot;tenup-accordion-7-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-7-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-7-content\" aria-expanded=\"false\" id=\"tenup-accordion-7-header\" class=\"tenup-ignite-wp-container-6 icon-position-right wp-elements-592613c50afface4277af8364770b602 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tInforma\u00e7\u00f5es do dispositivo\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-7-header\" id=\"tenup-accordion-7-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Como a defini\u00e7\u00e3o de idioma<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-9&quot;,&quot;contentId&quot;:&quot;tenup-accordion-9-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-9-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-9-content\" aria-expanded=\"false\" id=\"tenup-accordion-9-header\" class=\"tenup-ignite-wp-container-8 icon-position-right wp-elements-d67769700cdf36d0dbd2d7a5fc59e237 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tLocaliza\u00e7\u00e3o geral\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-9-header\" id=\"tenup-accordion-9-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Localiza\u00e7\u00e3o geral (n\u00e3o precisa), como a cidade ou o pa\u00eds<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-11&quot;,&quot;contentId&quot;:&quot;tenup-accordion-11-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-11-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-11-content\" aria-expanded=\"false\" id=\"tenup-accordion-11-header\" class=\"tenup-ignite-wp-container-10 icon-position-right wp-elements-1c41f3e94caf592ca1814987fc75a525 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAtividade dos canais e estados\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-11-header\" id=\"tenup-accordion-11-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Informa\u00e7\u00f5es de atividade no Estado e nos Canais, como os canais que as pessoas seguem, os conte\u00fados com que as pessoas interagem nos canais e como as pessoas interagem com os an\u00fancios que veem. Como sempre, as atualiza\u00e7\u00f5es de estado das pessoas s\u00e3o encriptadas ponto a ponto.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-tenup-accordion\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-13&quot;,&quot;contentId&quot;:&quot;tenup-accordion-13-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-13-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-13-content\" aria-expanded=\"false\" id=\"tenup-accordion-13-header\" class=\"tenup-ignite-wp-container-12 icon-position-right wp-elements-cdd62a9f2fe8410e20eff0d65f8a1327 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAtividade noutras apps da Meta\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-13-header\" id=\"tenup-accordion-13-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Para as pessoas que adicionaram a sua conta do WhatsApp a um Centro de Contas, as suas prefer\u00eancias de publicidade v\u00e3o ser aplicadas e as informa\u00e7\u00f5es de todas as contas v\u00e3o ser usadas para an\u00fancios nos estados e canais. Adicionar o WhatsApp ao Centro de Contas \u00e9 opcional e est\u00e1 desativado por predefini\u00e7\u00e3o. Pode remov\u00ea-lo em qualquer altura.<\/p>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide wp-pattern-interactive-split-accordion-list wab-interactive-split-accordion-list is-style-default is-layout-grid wp-container-core-group-is-layout-fd948f8d wp-block-group-is-layout-grid\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--56-120)\">\n<div class=\"wp-block-group wab-interactive-media-display is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"encrypted\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/encrypted.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"anon vid\" height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/anon-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video data-wab-video-name=\"preference vid\" height=\"640\" style=\"aspect-ratio: 620 \/ 640;\" width=\"620\" loop=\"\" muted=\"\" src=\"https:\/\/whatsappbusiness.com\/wp-content\/uploads\/2026\/04\/preference-vid.mp4\" playsinline=\"\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b96a7e9 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h2 id=\"como-protegemos-a-privacidade-das-pessoas\" class=\"wp-block-heading has-text-align-left alignwide\">Como protegemos<mark class=\"has-inline-color has-brand-green-color\"> a privacidade das pessoas<\/mark><\/h2>\n\n\n\n<section data-wp-init=\"callbacks.setupPatternImageSync\" class=\"wab-interactive-accordion-group wp-block-tenup-accordion-group is-layout-flex wp-container-tenup-accordion-group-is-layout-7d13bd9c wp-block-tenup-accordion-group-is-layout-flex\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;activeId&quot;:&quot;tenup-accordion-16&quot;,&quot;groupId&quot;:&quot;tenup-accordion-group-21&quot;,&quot;allowMultiple&quot;:false}\">\n\t\n\n<div class=\"wp-elements-7dd7df93ea11193e01c144c8122653bf wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:true,&quot;accordionId&quot;:&quot;tenup-accordion-16&quot;,&quot;contentId&quot;:&quot;tenup-accordion-16-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-16-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-16-content\" aria-expanded=\"true\" id=\"tenup-accordion-16-header\" class=\"tenup-ignite-wp-container-15 icon-position-right wp-elements-b289582956f7135370b34db248b549e6 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAs conversas pessoais permanecem privadas\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"false\" aria-labelledby=\"tenup-accordion-16-header\" id=\"tenup-accordion-16-content\" class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">Ningu\u00e9m fora da conversa, nem mesmo o WhatsApp, pode ver, ouvir ou partilhar mensagens pessoais, chamadas ou estados. Isto significa que nenhuma destas informa\u00e7\u00f5es pode ser usada para mostrar an\u00fancios \u00e0s pessoas.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saber mais<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-ee208200e08807544daa062d937b155d wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-18&quot;,&quot;contentId&quot;:&quot;tenup-accordion-18-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-18-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-18-content\" aria-expanded=\"false\" id=\"tenup-accordion-18-header\" class=\"tenup-ignite-wp-container-17 icon-position-right wp-elements-ac806b482e89de8386b0d68646e74414 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tOs dados pessoais permanecem no WhatsApp\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-18-header\" id=\"tenup-accordion-18-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">O WhatsApp usa a tecnologia da Meta para mostrar an\u00fancios \u00e0s pessoas. Por predefini\u00e7\u00e3o, o WhatsApp remove ou altera informa\u00e7\u00f5es pessoais (como n\u00fameros de telem\u00f3vel) antes de as partilhar com a Meta, para que a Meta n\u00e3o consiga identificar as pessoas e s\u00f3 possa sugerir an\u00fancios que possam interessar \u00e0s pessoas que partilham carater\u00edsticas amplas, como pessoas na mesma \u00e1rea geral. Para as pessoas que optaram por adicionar o WhatsApp ao Centro de Contas, tamb\u00e9m vamos usar as suas prefer\u00eancias de publicidade e informa\u00e7\u00f5es nas suas contas da Meta.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saber mais<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-elements-ad437dc2062966fe4e106db81e13d986 wp-block-tenup-accordion has-text-color has-surface-primary-color\" data-wp-interactive=\"tenup\/accordion\" data-wp-context=\"{&quot;isExpanded&quot;:false,&quot;accordionId&quot;:&quot;tenup-accordion-20&quot;,&quot;contentId&quot;:&quot;tenup-accordion-20-content&quot;,&quot;headerId&quot;:&quot;tenup-accordion-20-header&quot;}\" data-wp-init=\"callbacks.setupListeners\">\n\t\n\n<button aria-controls=\"tenup-accordion-20-content\" aria-expanded=\"false\" id=\"tenup-accordion-20-header\" class=\"tenup-ignite-wp-container-19 icon-position-right wp-elements-ddd5acaa366ac340361000a479d45da0 wp-block-tenup-accordion-header has-text-color has-surface-primary-color is-layout-flex wp-container-tenup-accordion-header-is-layout-449dfe8f wp-block-tenup-accordion-header-is-layout-flex\" type=\"button\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--id=\"context.headerId\" data-wp-bind--aria-controls=\"context.contentId\" data-wp-bind--aria-expanded=\"context.isExpanded\" data-wp-on--click=\"actions.toggle\">\n\t<span class=\"wp-block-tenup-accordion-item__title\">\n\t\tAs prefer\u00eancias s\u00e3o f\u00e1ceis de controlar\t<\/span>\n\t<span class=\"wp-block-tenup-accordion-item__icon\">\n\t\t<svg class=\"icon--collapsed\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M15 25v-8H7v-2h8V7h2v8h8v2h-8v8z\"\/><\/svg>\t\t<svg class=\"icon--expanded\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"none\" viewBox=\"0 0 32 32\"><path fill=\"currentColor\" d=\"M7 17v-2h18v2z\"\/><\/svg>\t<\/span>\n<\/button>\n\n\n\n<div aria-hidden=\"true\" aria-labelledby=\"tenup-accordion-20-header\" id=\"tenup-accordion-20-content\" inert class=\"wp-block-tenup-accordion-content\" data-wp-interactive=\"tenup\/accordion\" data-wp-bind--aria-hidden=\"!context.isExpanded\" data-wp-bind--aria-labelledby=\"context.headerId\" data-wp-bind--id=\"context.contentId\" data-wp-bind--inert=\"!context.isExpanded\">\n\t<div class=\"wp-block-tenup-accordion-content__body\">\n\t\t\n\n<p class=\"is-typography-preset-body-md wp-block-paragraph\">As pessoas podem ver facilmente porque \u00e9 que um an\u00fancio espec\u00edfico est\u00e1 a ser mostrado e ocultar ou denunciar an\u00fancios diretamente no WhatsApp. As pessoas tamb\u00e9m podem aceder \u00e0s prefer\u00eancias de publicidade para ver a atividade em an\u00fancios recente e gerir as suas defini\u00e7\u00f5es de an\u00fancios.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-arrow-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/faq.whatsapp.com\/337473702666585\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saber mais<\/a><\/div>\n\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n\n<div class=\"wp-block-group alignfull is-style-surface-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-surface-primary--22\">\n<div class=\"wp-block-group alignwide is-style-surface-light-green has-global-padding is-layout-constrained wp-container-core-group-is-layout-71f05ff6 wp-block-group-is-layout-constrained is-style-surface-light-green--23\" style=\"border-radius:25px\">\n<h2 id=\"descubra-o-futuro-dos-anuncios-no-whatsapp\" class=\"wp-block-heading has-text-align-center is-typography-preset-heading-1\">Descubra o futuro dos an\u00fancios no WhatsApp<\/h2>\n\n\n\n<p class=\"has-text-align-center is-typography-preset-body-lg wp-block-paragraph\">Estamos a criar uma forma de publicitar no WhatsApp que n\u00e3o envolve as mensagens pessoais das pessoas.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-aebcc133 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/whatsappbusiness.com\/pt-pt\/whatsapp-ads\/\">Saber mais<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An\u00fancios criados a pensar na privacidade As mensagens, chamadas e estados pessoais s\u00e3o encriptados ponto a ponto e n\u00e3o podem ser usados para mostrar an\u00fancios \u00e0s pessoas. Descubra o futuro dos an\u00fancios no WhatsApp Estamos a criar uma forma de publicitar no WhatsApp que n\u00e3o envolve as mensagens pessoais das pessoas.<\/p>\n","protected":false},"author":12,"featured_media":5130,"parent":6438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"wab_page_header_cta_text":"","wab_page_header_cta_url":"","footnotes":""},"class_list":["post-6582","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An\u00fancios do WhatsApp \u2013 Publicidade criada a pensar na privacidade<\/title>\n<meta name=\"description\" content=\"Descubra como os nossos an\u00fancios funcionam e como protegemos a privacidade das pessoas no WhatsApp. Saiba como a publicidade no WhatsApp \u00e9 criada a pensar na privacidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatsappbusiness.com\/pt-pt\/whatsapp-ads\/privacy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidade criada a pensar na privacidade\" \/>\n<meta property=\"og:description\" content=\"Descubra como os nossos an\u00fancios funcionam e como protegemos a privacidade das pessoas no WhatsApp. Saiba como a publicidade no WhatsApp \u00e9 criada a pensar na privacidade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/whatsappbusiness.com\/pt-pt\/whatsapp-ads\/privacy\/\" \/>\n<meta property=\"og:site_name\" content=\"WhatsApp for Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/WhatsAppBiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T06:46:23+00:00\" \/>\n<meta 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