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Seasonal Sales Central

Best Practice Quick Guide

Keys to Success with Marketing Messages this Festive Season

Marketing messages on WhatsApp can help deepen relationships with your customers, with 42% of holiday shoppers reporting that messaging a business makes them feel more connected to a brand.* Building these connections can help drive sales around Black Friday, Diwali, Singles’ Day, and more. This quick guide can show you how.

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High-quality marketing messages are key to high-value results

Explore best practices for personalized promotions, digital coupons, and more on WhatsApp

  • Learn how to send messages customers want to receive
  • Discover how to personalize messages and deliver them at just the right moment
  • Find out how to monitor and optimize your marketing messages for quality
  • Get insight on adjusting your strategy based on customer feedback
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*Source: “Seasonal Holidays Study” by YouGov (Meta-commissioned online study of 18,727 holiday shoppers aged 18-64 in Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, South Korea, Sweden, Thailand, UK, USA, Vietnam), December 2024.

Get your marketing messages guide

Deliver quality festive sales promotions on WhatsApp to help drive the business outcomes that matter most.

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Discover more seasonal sales resources

Explore business messaging insights for ecommerce and retail brands to help power your best year yet.

Seasonal Sales Central
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