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Message categories

Authentication messages

Authenticate users with one-time passcodes in an easy and secure way on a convenient, highly visible channel: WhatsApp.

A WhatsApp Business verification code in a conversation

Authenticate your customers quickly, confidently, and safely with authentication messages on WhatsApp.

Drive conversion

with native features like one-tap and auto-fill buttons to make authentication easy for customers. Integrate zero-tap for the most seamless authentication experience.

Green icon for authentication

Authenticate customers securely

with messages that travel encrypted, customizable validity periods, and other security features to help ensure your message reaches the intended customer.

New account creation

Easily and securely onboard new customers with authentication messages.

An example of new account registration in WhatsApp Business
An example of account recovery in WhatsApp Business

Account recovery

Enable other conversion events by ensuring customers safely re-access their accounts.

New orders & transactions

Confidently confirm purchases by authenticating customers during checkout.

An example of new orders and transactions in WhatsApp Business
An example of existing orders and transactions in WhatsApp Business

Existing orders & transactions

Protect existing revenue by requiring verification during an order delivery.

Explore additional message categories

Build better customer relationships

WhatsApp Business Platform empowers medium to large businesses to scale customer engagement, boost sales, and create a better customer experience with full-funnel interactions.

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