How to create ads that click to WhatsApp to connect with more potential customers

From attracting marketing leads to growing customer engagement, follow these steps to create a Facebook or Instagram ad that opens a WhatsApp chat with your business.

Create an ad

A user clicking on a sponsored Facebook post, which prompts the user to chat using WhatsApp

Use Ads Manager to create your ad, and start chatting with new customers.

Step 1

Go to Ads Manager and click the Create button.

A user on the Ads Manager page. They click on the Create button

A user selecting a campaign objective from a list of several options and clicking Continue

Step 2

Choose a campaign objective (learn more about these in the Business Help Center)

Step 3

Name your campaign for future reference, and click Next.

A user selecting a campaign name and clicking Next

Step 4

Under Conversions, click to select Messaging Apps.

Step 5

Under Messaging Apps, click to select WhatsApp.

A user selecting WhatsApp under Messaging Apps

A user choosing the time and date for when an ad will run

Step 6

Set start and end dates for your ad (run your ad for at least seven days for best results), and set your budget.

Step 7

Define the audience you want to see your ad. An audience size of at least 2-10M will perform best.

A user selecting and saving their target audience

A user selecting Publish on their newly created ad

Step 8

Choose an ad format, upload your images, and enter text for your ad. Customize your responses, then click Publish.

Learn more about how to create this type of ad in this video.

Start meaningful conversations with your ads

Ads That Click to WhatsApp create immediate connections with new customers and drive sales.

Create an ad