From the start, you’ll learn about the foundational principles that will support your success.

• Learn about message quality and why it’s important to keep messages expected, timely, and relevant
• Get familiar with WhatsApp policies and guidelines
• Understand best practices for securing customer opt-ins to ensure messages are welcomed and compliant

Put your new foundational knowledge to work, starting with small-scale testing.

• Set up your account, complete business verification, and start sending messages to a limited number of customers
• Gather and assess signals on message quality to refine your strategy
• Learn how your customers respond to your messages so you can deliver the best possible experience

Once you have a record of sending high-quality messages during testing, you’re ready to scale.

• Send more messages with a higher limit, scaling from 1,000 to 10,000 to 100,000 per day—and eventually unlimited
• Consider Official Business Account (OBA) status for added trust and credibility
• Maintain message quality as you scale by staying committed to messages that are expected, timely, and relevant