Brand
WhatsApp Business Solution Provider
FliQi Education partnered with AiSensy, a Meta Business Partner, to implement a campaign of ads that click to WhatsApp, boosting qualified leads and revenue while helping rural populations get access to education resources.
Their Story
Education that improves opportunity
To be considered for a government job in the northwest Indian state of Rajasthan, applicants must pass one of the difficult RAS (Rajasthan Administration Services) exams. During the 2023-2024 fiscal year, nearly 700,000 people applied to be considered for one of just 905 open roles. Educational technology provider FliQi Education was founded in 2014 with the goal of making it easier for prospective applicants to study for RAS exams by providing affordable, high-quality online courses and practice tests.
In addition to courses and exams, FliQi Education offers interactive, one-on-one sessions for students, mentorship programs, live workshops and digital books that use QR codes to help supplement student learning with online video training resources that explain the most challenging topics.
Their Goal
Finding qualified leads in rural areas
For years, FliQi Education had attempted to reach potential students by using traditional outreach tactics such as SMS messages and in-person workshops. While these attempts succeeded in attracting new leads across a wide geographical region, FliQi had a difficult time finding qualified leads from the most rural areas of Rajasthan, where literacy and educational resources are low.
Their Solution
A new way to reach students
FliQi partnered with AiSensy, a Meta Business Partner, to develop a campaign of ads that click to WhatsApp in order to reach more qualified leads with higher accuracy.
The team used Advantage+ placements to deliver ads to men and women ages 21-45 across the Meta technologies where they’re most likely to see them. Ads were shown to people who’d previously liked or subscribed to RAS exam content across Meta technologies, helping ensure higher targeting accuracy.
“Ads that click to WhatsApp helped us attract the right mix of audiences and win the trust of more people by responding to their requests on WhatsApp. The increased product awareness and recall value from the campaign have helped us become more confident and enthusiastic in exploring different approaches to our marketing. We plan to continue testing new ways to improve our Facebook ads and grow the business. ”
Dinesh Fenin
CEO & Founder, FliQi Education
After tapping an ad, potential students were directed to WhatsApp, where they could select the option to purchase a study product from FliQi. This helped the team ensure they were dealing with highly qualified leads from the outset.
From WhatsApp, interested students were directed to the FliQi app or website to purchase. After registering with FliQi, students received regular updates and notifications in the app. Additionally, they were sent notifications and practice exams on WhatsApp.
Their Success
During this December 15, 2023—April 2, 2024 campaign, FliQi Education and AiSensy reported:
More qualified leads and revenue
- 85% conversion of qualified leads*
- 70-80% estimated quarter-over-quarter revenue growth*
- Ads that click to WhatsApp accounted for 60% of FliQi’s business during the campaign, with 80% of clients coming from remote areas in Rajasthan, one of FliQi’s most desired geographical targets*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“We were working hard to reach our audience through traditional approaches like SMS messages and seminars, but the results weren’t satisfying. Meta ads helped us make a positive improvement. In our first campaign, we reached 4 million impressions with a very low investment. And that helped us earn 2,500 clients, including conversion of 1,500 mature leads. This marked a turning point in how we approach our marketing.”*
Dinesh Fenin
CEO & Founder, FliQi Education
Get started with a partner
WhatsApp Business Platform partners can help you plan, build and integrate WhatsApp as a channel to connect with your customers.