WhatsApp for Business Blog
Get our latest announcements, business messaging insights, and more from WhatsApp for Business.
Featured Posts
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Business MessagingHow to Build an AI Agent Your Business and Your Customer Can Trust
James Detmer of Meta on how to build AI agents that earn trust with your business and your customers by reflecting your brand voice…
Most Viewed Posts
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Business Messaging
Art di Cacao sees sweet sales growth with WhatsApp
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Marketing Messages
What is Remarketing? A Guide to Remarketing Ads
Blog Archives
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Customer CareLive Chat Customer Service: How Live Chat Drives Real-Time Support
Keeping customers happy is one of the most important things a business can do, but delivering consistent, timely customer service has become increasingly complex.…
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CustomersWhat is B2C? Meaning, Examples & Marketing Strategies to Power Growth
Learn what B2C means, how it differs from B2B, and explore examples, strategies, and tools to grow your business with WhatsApp.
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Business MessagingAnnouncing Launch of the WhatsApp Business Calling API
Create end-to-end experiences, where messaging and calling together in one persistent thread allow you to connect more deeply with your audiences on WhatsApp
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Business MessagingWhat is a One-Time Password (OTP) and How Do They Work?
Learn about one-time passwords (OTPs) and how secure customer authentication can help reduce fraud and boost security, with examples from WhatsApp for Business.
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NewsConversations 2025: Centralized Campaigns, AI and Calling
Today at our global Conversations conference in Miami we’re introducing new updates to help make WhatsApp the go-to place for doing business. Reaching the…
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Business Messaging7 Ways to Grow Your Business with WhatsApp During Diwali, Black Friday, and Festive Sales All Year Long
Examine ways to set up webhooks to connect with the WhatsApp Business platform to set up an application that receives messages and stores them…
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Business Messaging“What’s My Order Status?” How to Automate Order Confirmation Messages Before Seasonal Sales Surge
Automate text messages for order status updates and time-sensitive notifications on WhatsApp to improve customer experience and support. Learn how.
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Business MessagingBusiness AIs helping you handle WhatsApp chats at scale
Learn more about the basics of remarketing campaigns, ads, tools and strategies and how you can drive results with WhatsApp for Business – Examples…
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NewsWhatsApp Business app gets a new icon
We’ve updated the WhatsApp Business app icon to better reflect our global community of small and medium-sized businesses. This icon is a refreshing step…
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