Grow your business with an AI agent that responds like you on WhatsApp.
Meta Business Agent sends personalized responses to customers 24/7 to gather information and drive sales.
Up and running
in minutes
Trained on your business content
Replies just
like you
Available to eligible businesses in select markets, with additional markets launching soon.
Drive customer conversations with AI.
Deliver exceptional customer experiences and scale customer conversations with Meta Business Agent.
Never miss a conversation
Meta Business Agent replies instantly, keeping your business running 24/7. It requests customer information and delivers timely, personalized support to drive sales, even when you’re busy.
Save time and resources
Meta Business Agent reduces time spent on repetitive questions and answers. It gathers customer details, shares product info, and alerts you when your attention is needed so you can focus on what matters.
Control your AI
Meta Business Agent is fully customizable to fit your needs. Easily set up an agent built natively for WhatsApp, improve responses over time, manage who it engages with and when, and step in whenever you want.
Get started today with these 3 easy steps:
Step 1
Set up Meta Business Agent in the WhatsApp Business app.
Make sure your phone number is already registered in the WhatsApp Business app. Go to Tools, select Meta Business Agent, authenticate, link your account if prompted, and tap Confirm.
Step 2
Easily teach your AI agent.
Let your AI agent learn from your past chats, and add your website or catalog if you’d like. Your AI agent will start replying to customers as it continually learns.
Step 3
Test and activate your AI agent.
Complete setting up your AI agent. Manage and update your settings anytime within Tools — adjusting your replies and adding more information to train your agent whenever you want.
Reach your business goals with help from your AI agent.
From capturing new leads to driving more sales, Meta Business Agent adapts to your unique business needs. Here are just a few ways your AI agent can help:
AI automatically collects customer information, giving you time to focus on important work.
You’re in control with Meta Business Agent.
Meta Business Agent allows you to set up your AI agent effortlessly and automate your chats on WhatsApp.
Onboard easily
Meta Business Agent learns automatically from your Facebook Page, past chats, and website, if you have one. Once it’s turned on, Meta Business Agent will continue learning about your business.
Build AI knowledge base
Upload product catalogs or price lists. Your AI gets trained on exactly what you want it to know and handles customer questions 24/7.
Teach your AI
Add instructions so your AI responds in the right tone—just like you. Control when it’s active and how it represents your business and sells to your customers.
Test and improve
Chat with your AI like a customer to see how it performs. Review replies and refine them to make answers even better.
Control audiences for AI
Choose who your AI responds to: everyone, only new customers, or customers coming from ads.
Hand off to humans
Customize when your AI transfers chats to you by flagging topics to avoid and manually stepping in as needed. When you take over, your AI learns from the conversation to improve future responses.
Businesses like yours trust Meta Business Agent.
Miss Bonita Lingerie, Brazil
“Meta Business Agent on WhatsApp played a critical role in helping me rebuild my business. Now that things are back on track, I’m excited to reactivate promotional efforts such as ads to grow even more.”
– Cláudia Aguiar (Owner, Miss Bonita Lingerie)
Guitarras David Alcàntara, Mexico
“Meta Business Agent on WhatsApp has had a huge impact on my life because it has allowed me to save time that I previously had to spend on answering repetitive questions. This has helped me to avoid missing opportunities and to focus on high-value conversations. It’s definitely a perfect balance between automation and human touch.”
– David Alcántara (Owner, Guitarras David Alcántara)
Albor Arte Mx, Mexico
“Meta Business Agent on WhatsApp answers customers instantly, at any time. I love that it gives suggestions for other products, which is something I never did before. It’s really cool that it even sends photos.”
– Verónica Guevara (Owner & Solopreneur, Albor Arte Mx)
Try Meta Business Agent.
Set up your AI agent in minutes with a few simple steps. No coding required.
- Easily set up on the WhatsApp Business app.
- Get multi-language support to reach more customers.
- Add your existing documents and photos.
Frequently asked questions
Meta Business Agent is an AI agent that can represent your business in chats with customers across Meta technologies including Messenger, WhatsApp, or in the ads you create. It engages customers by answering questions, requesting information, providing product recommendations, and facilitating sales and support conversations. Meta Business Agent learns from your business’s existing content like social posts, product catalogs, FAQs, and website information to provide personalized and timely responses.