Brand
Brazilian small business owner Cláudia Aguiar lost everything during the historic 2024 flooding in her area, including her apartment, all her product inventory and the ability to retain her team. Business AI on WhatsApp helped her rebuild by providing instant responses to incoming customer messages 24/7, at a time when she was running the business entirely by herself.
Their Story
Fast-growing ecommerce
Miss Bonita Lingerie is an ecommerce brand based in Rio Grande do Sul, Brazil, owned and operated by Cláudia Aguiar. The business also operates a showroom in the metropolitan region of São Leopoldo that serves select clients by appointment.
In 2024, historic flooding devastated Rio Grande do Sul. Aguiar lost everything during what ultimately became the most significant natural disaster in the region’s history—her apartment, all her inventory, and her ability to earn a living. Without products to sell or an office to work from, she was forced to let go of her staff and walk away from the business for eight months.
“Business AI on WhatsApp played a critical role in helping me rebuild my business. Now that things are back on track, I’m excited to reactivate promotional efforts such as ads to grow even more.”
Cláudia Aguiar,
Owner, Miss Bonita Lingerie
Their Solution
AI-driven customer support
When Aguiar began rebuilding Miss Bonita in 2025, she was unable to afford a second employee to respond to customer inquiries and needed to focus on producing new marketing content, restocking her products and reconnecting with customers. So she turned to Business AI on WhatsApp to manage customer support. This proved to be a crucial step in the business’ recovery. Customers could message Miss Bonita with questions about products, pricing, sizing, shipping and more, and get an instant, accurate response from Business AI at any time, day or night, which freed up Aguiar to spend more of her time rebuilding.
Their Success
Building back stronger
As of February 2026, Aguiar reported that the business was back to 90% of its pre-flood operational capacity. In her words, Business AI is “incredible” at customer service, delivering consistent, reliable answers in a human voice and tone, similar to how she approached customer service before the business was forced to shut down. She plans to spur future business growth by pairing Business AI with ads that click to WhatsApp, to provide friendly, helpful customer service to even more people.
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Business AI really reflects how I work. It answers customers as well as I do. It’s the perfect balance between automation and a personal touch.”
Cláudia Aguiar,
Owner, Miss Bonita Lingerie
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