Business Platform
Your business messaging platform for customer engagement
Grow lead generation, conversational commerce, engagement marketing, and so much more with enterprise-level WhatsApp APIs.

Put messaging to work for your business
Meet customers in chat
Over 2 billion people use WhatsApp. Reach your customers in the same app they chat with friends and family.
Templates and automations
Approved templates, automated flows, and Al tools let you message at scale.
Create memorable experiences
Leverage the WhatsApp Business Platform to deliver compelling conversational flows with interactive CTAs. dynamic product lists, rich media and more.
See the WhatsApp Business Platform in action
Step inside Jasper’s Market, our demo retail business, and experience how customers discover, ask, and buy

See the WhatsApp Business Platform in action
Step inside Jasper’s Market, our demo retail business, and experience how customers discover, ask, and buy
Discover common WhatsApp Business Platform use cases that help drive customer and business growth

Share important updates with customers
NOTIFICATIONS
- Send order confirmations and shipment updates
- Share appointment availability and other reminders with your customers
Make promotions feel more personal
PROMOTIONS
- Drive upsell and cross-sell opportunities
- Re-engage after cart abandonment
- Maximize the ROI of your marketing spend with hyper relevant promotions


Build a friction-free buyer journey
COMMERCE
- Make it easy for customers to browse products and place an order, right from within WhatsApp
Optimize support costs and increase efficiency
CUSTOMER CARE
- Deploy automated conversational flows to mitigate high volume inbound support requests
- Implement smart routing from conversations only when live agent support is needed
- Integrate with popular back-end systems like CRM and marketing automation platforms


Provide account access and password support
VERIFICATIONS
- Enable multi-factor authentication or one-time passwords to verify accounts and users
Create your own one-of-a-kind experiences
CUSTOM FLOWS
- Deliver interactive conversational experiences that engage and delight

How do you want to set up paid messaging?
Connect a number, draft a message, and start sending. Pick the setup that fits your team.
Partner integration
Pick a partner and onboard through their embedded signup — they handle the technical setup, little or no code required.
Best if you:
- Don’t want to manage the API yourself
- Want to be up and running quickly
- Prefer a partner to onboard and support you
Direct integration
Connect directly to the WhatsApp Business Platform and send from your own phone number.
Best if you:
- Have your own phone number to send
- Have developers who can integrate the WhatsApp Business Platform
- Want full control of the experience to onboard and support you
