Meta

Business Platform

Two women having a discussion while looking at the desktop computer in an office

Put messaging to work for your business

Meet customers in chat

Over 2 billion people use WhatsApp. Reach your customers in the same app they chat with friends and family.

Templates and automations

Approved templates, automated flows, and Al tools let you message at scale.

Create memorable experiences

Leverage the WhatsApp Business Platform to deliver compelling conversational flows with interactive CTAs. dynamic product lists, rich media and more.

See the WhatsApp Business Platform in action

Step inside Jasper’s Market, our demo retail business, and experience how customers discover, ask, and buy

See the WhatsApp Business Platform in action

Step inside Jasper’s Market, our demo retail business, and experience how customers discover, ask, and buy

Discover common WhatsApp Business Platform use cases that help drive customer and business growth

man preparing orders

Share important updates with customers

NOTIFICATIONS

  • Send order confirmations and shipment updates
  • Share appointment availability and other reminders with your customers

Make promotions feel more personal

PROMOTIONS

  • Drive upsell and cross-sell opportunities
  • Re-engage after cart abandonment
  • Maximize the ROI of your marketing spend with hyper relevant promotions
woman at home opening her package
woman at her store

Build a friction-free buyer journey

COMMERCE

  • Make it easy for customers to browse products and place an order, right from within WhatsApp

Optimize support costs and increase efficiency

CUSTOMER CARE

  • Deploy automated conversational flows to mitigate high volume inbound support requests
  • Implement smart routing from conversations only when live agent support is needed
  • Integrate with popular back-end systems like CRM and marketing automation platforms
Lady making a dress
woman on laptop

Provide account access and password support

VERIFICATIONS

  • Enable multi-factor authentication or one-time passwords to verify accounts and users

Create your own one-of-a-kind experiences

CUSTOM FLOWS

  • Deliver interactive conversational experiences that engage and delight
group of people working together

How do you want to set up paid messaging?

Connect a number, draft a message, and start sending. Pick the setup that fits your team.

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Meta through cookies. Learn more, including about available controls: Cookie Policy