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  • Be the First to Learn More

    Be the first to learn about ads in Status and Channels The opportunity to advertise on WhatsApp is coming soon. Subscribe for updates to stay informed on upcoming developments and…

  • Learn More

    Get started No matter the size of your business or the industry you’re in, WhatsApp for Business solutions can help you do more with conversations. Tell us about your business…

  • Trust & Safety

    Trust & Safety Learn about our privacy, security and compliance practices, and how the WhatsApp Business Platform keeps your data secure. Data privacy & security by design Privacy Every WhatsApp…

  • Customer Service Messages

    Message categories Customer service messages Efficiently respond to customer messages with your own customer service chatbot and managed live chat on WhatsApp. Responsive customer service is essential throughout the customer journey,…

  • Utility Messages

    Message categories Utility messages During and after purchase, utility messages help you deliver critical order status updates and time-sensitive customer notifications. Utility messages on WhatsApp keep customers informed with timely updates during…

  • Authentication Messages

    Message categories Authentication messages Authenticate users with one-time passcodes in an easy and secure way on a convenient, highly visible channel: WhatsApp. Authenticate your customers quickly, confidently, and safely with authentication…

  • Marketing Messages

    Message categories Marketing messages Engage customers and build loyalty throughout the customer journey by driving interest, conversion, and re-engagement with promotional WhatsApp marketing messages. Nurture relationships throughout the customer journey —…

  • Business Platform Features

    Business Platform Features Business messaging that’s built to scale Explore solutions for automated messages, customer service engagement, and more with WhatsApp Business Platform features. The API offers two ways to…

  • Toyota Zento

    Achieving a 40X return on investment with personalized service reminders sent via utility messages on WhatsApp.

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