WhatsApp for Business Blog
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Business MessagingConversations 2026: Introducing Meta Business Agent on WhatsApp
Deliver personalized customer experiences, 24/7, with Meta Business Agent — an AI agent that answers questions, qualifies leads, and helps close sales. Learn how.
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Business Messaging
Art di Cacao sees sweet sales growth with WhatsApp

Blog Archives
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NewsConversations 2025: Centralized Campaigns, AI and Calling
Today at our global Conversations conference in Miami we’re introducing new updates to help make WhatsApp the go-to place for doing business. Reaching the…
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NewsWhatsApp Business app gets a new icon
We’ve updated the WhatsApp Business app icon to better reflect our global community of small and medium-sized businesses. This icon is a refreshing step…
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NewsNew Ways for Businesses to Do More with Messaging
WhatsApp is announcing new messaging features to help businesses connect with customers, including marketing messages with optimizations, AI support, the Meta Verified program for…
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NewsIntroducing WhatsApp Flows: Revolutionizing Business Messaging
Learn more about how this exciting tool can elevate your business messaging.
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NewsCreating New Experiences for People and Businesses on WhatsApp
Introducing a lineup of new WhatsApp chat features designed to enhance interactions between businesses and consumers announced at our Conversations 2023 event in Mumbai.
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NewsSalesforce customers… welcome to WhatsApp!
This integration will help businesses build experiences to chat with customers on WhatsApp, while managing communication directly from the Salesforce platform.
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NewsThe Rise of Enterprise Business Messaging
Business messaging is on the rise. Learn how to accelerate customer care and sales outcomes by harnessing the power of messaging to communicate directly…
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