Brand
The motorcycle training academy’s founder enrolled MoToLyfe in Meta Verified for WhatsApp to grow credibility with new female riders who want to explore the sport.
Their Story
A motorcycle academy for women
MoToLyfe started as a premium motorcycle rental company in 2016. Recognizing a gap in the market, founder Amit Saini established a motorcycle training program for women in late 2018. The program had a strong initial response due to the lack of motorcycle programs in the area that catered to the specific needs of new women riders.
MoToLyfe’s program is designed to train any novice rider in just 16 hours, across a total of four days of classes. As of early 2025, the company’s program for female riders had trained more than 2,000 women between the ages of 18-67 how to ride, and boasted a 99% graduation rate. Riders from all walks of life, including doctors, lawyers, architects, teachers and students, have participated in the company’s new rider sessions, off-road training, maintenance workshops, organized rides and expeditions.
Their Goal
Building business credibility
To help attract future customers, MotoLyfe enrolled in Meta Verified for WhatsApp in October 2024. Meta Verified for WhatsApp is a subscription toolkit that’s designed to help businesses grow credibility with new customers and build a stronger brand presence on WhatsApp.
“MoToLyfe is trying to create an ecosystem for women motorcyclists where they can learn, ride and explore various aspects of the sport. The biggest problem we’re trying to solve is to keep growing our community of like-minded riders, who share a passion for motorcycling and a willingness to break down stereotypes with every ride.”
Amit Saini
Founder, MoToLyfe
Their Solution
Supporting growth with Meta Verified
Meta Verified subscribers receive a verified badge that shows up prominently on the business’ WhatsApp profile, as well as chat and call tabs, access to prioritized customer support and help protecting their accounts from impersonation. The program also provides additional exclusive features, including the ability to create a custom WhatsApp page that’s easily discoverable via a web search, and multi-device support, so businesses can assign chats to agents and engage with their customers more efficiently.
Their Success
Increased ridership
After enrolling in Meta Verified for WhatsApp, MoToLyfe reported:
- 24% increase in riders joining its beginner program.*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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