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Best Practices

How to keep your ads that click to WhatsApp up and running

Learn about advertiser best practices and top tips for ads that click to WhatsApp.

Create ads that will engage your customers

Follow these best practices to ensure you can reach and connect with your next customer.

Be authentic and transparent

Ensure that your content reflects what your business and products truly offer. This will help to build trust with your customers in the long run.

Use high-quality creative

Follow creative guidelines to help your business get noticed and excite people to view your ad and take the next step to connect.

Listen to your audience

Regularly review feedback and adjust your strategy to create an optimal experience for people who connect with your business.

Respect boundaries

Once you attract customers to your WhatsApp chat, focus on building relationships and providing value to those who have asked to hear from you. Avoid sending unsolicited messages or spamming customers.

Following these tips will help you create successful ads that click to WhatsApp and will help prevent them from being flagged.

Watch the video to learn more about the top tips for WhatsApp advertisers

Do you think your ad was mistakenly flagged?

Following the best practices will help your ads stay up and running. However, in the case that you believe an ad was mistakenly flagged, you can either try editing and resubmitting the ad, or simply follow the steps to request another review.

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Step 1

Ensure you’re logged in to your ad account before navigating to Account Quality.

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Step 2

Select the ad or ads that you believe were incorrectly rejected.

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Step 3

If available, click on the request review button.

Still interested in WhatsApp best practices for businesses? Check out our policy page for more dos and don’ts!

More resources for advertisers

Want to learn more about advertising best practices? Visit our help center, and always be sure to keep these best practices in mind!

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