Brand
WhatsApp Business Solution Provider
The insurance brokerage partnered with Meta Business Partner Sanuker to enable immediate communication with customers via live and automated messaging on WhatsApp Business Platform, resulting in increased customer engagement and sales.*
53%
Increase in sales, attributed to automated messages on WhatsApp*
61%
Increase in conversion rate, attributed to automated messages on WhatsApp*
3.7X
Increase in customers engaged during the first six months of implementation*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Personalized insurance solutions
SegurLine specializes in providing personalized insurance solutions to customers throughout Argentina and is committed to streamlining customer communications and offering easy-to-reach, ongoing support.
Their Goal
Growing with customers
SegurLine previously relied on WhatsApp Business app to manage a large share of customer communications including quotes, but as its customer base grew, it needed a way to handle the increased demand.
“With WhatsApp Business Platform, we saved so much employee time that we can use for things of much, much greater value. For example, providing professional advice in the event of a claim or providing peace of mind to a customer who needs it on the spot. With our automated messaging assistant on WhatsApp, it automatically qualifies leads for us to follow up more efficiently.”
Maximiliano Díaz
CEO & Founder, SegurLine
Their Solution
Improving customer service with WhatsApp conversations
SegurLine partnered with Meta Business Partner Sanuker to implement WhatsApp Business Platform, integrating with its customer relationship management software (CRM) to engage with customers directly through both automated messaging and live messaging experiences. This enabled the ability to respond to customers immediately, automated the quoting process and helped the company streamline operations, all while maintaining quality service.
As part of the redesigned support experience, new customers could submit a request for an insurance quote via WhatsApp or SegurLine’s website. An automated messaging assistant responded immediately on WhatsApp and suggested multiple plan options. After choosing the plan that was right for them, customers could fill out a registration form directly from the WhatsApp conversation. A live agent then reviewed the application and followed up directly on WhatsApp to finalize the policy and answer additional questions. Once the policy was finalized, customers could message SegurLine directly on WhatsApp to submit claims and get additional help.
Their Success
Increased sales and engagement
Over a one-year period (April 2024–April 2025), the team observed increases in sales, conversion rates and the number of customers it engaged, which were all attributed to implementing WhatsApp Business Platform:
- 53% increase in sales, attributed to automated messages on WhatsApp*
- 61% increase in conversion rate, attributed to automated messages on WhatsApp*
- 3.7X increase in customers engaged during the first six months of implementation*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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