WhatsApp Business Summit India – the Keynote stage

97 min

Business messaging is growing rapidly in India, and each day more leading brands are relying on WhatsApp to push their industries forward. Watch the Keynote to learn how companies of all sizes use WhatsApp business products to help increase customer value and conversion rates, decrease operational costs, streamline checkouts, and more.

Sandhya Devanathan,
Vice President, Meta, India

Ravi Garg,
Director Business Messaging, Meta, India

Nikila Srinivasan,
Vice President, Product Management, Meta

Asha Gourinath,
Head of Growth Capabilities, Performance Marketing & Media for South East Asia, Grab

Do More With Conversations: Messaging Trends and Insights to Help Grow Your Business

15 min

Uncover trends and expert insights on leveraging conversations to grow your business. Learn how businesses use WhatsApp to create communities, enrich customer relationships, and support customer needs.

Arun Srinivas,
Director & Head of Ads Business, Meta, India

How Enterprises Are Revolutionizing Customer Experience With End-to-End Messaging Journeys

41 min

Discover how WhatsApp is being used to enrich customer journeys in India. See how leaders —across different businesses – are using the platform to help improve click-through rates, increase incremental reach, and lower costs.

Tarun Chugh,
MD & CEO, Bajaj Allianz Life Insurance Company Limited

Suresh John,
Vice President, Customer Experience, Flipkart

Vaibhav Puri,
Vice President, Marketing, NoBroker

Nikita Gupta,
Manager, Digital Media, Adidas

The WhatsApp Master Class: Best Practices to Help Boost Business Outcomes

57 min

Tune into our master class to uncover how you can establish business KPIs and successfully reach them with the help of WhatsApp features like in-app checkout, authentication, and Flows.

Gaurav Agrawal,
Business Messaging Specialist, Meta, India

Varun Goswami,
Creative Strategist, Meta, India

Puja Kankrania,
Measurement Lead, Meta, India

Do More With Conversations: Messaging Trends and Insights to Help Grow Your Business

15 min

Uncover trends and expert insights on leveraging conversations to grow your business. Learn how businesses use WhatsApp to create communities, enrich customer relationships, and support customer needs.

Dibyo Haldar,
Director, Small Business Group, Meta, APAC

Shaping the Future of Business Messaging With Product Innovations / AI

19 min

Learn about the key products that help small-to-midsize businesses create impactful conversations and supportive relationships with their customers. See how business messaging solutions and artificial intelligence can help enhance both brand presence and business performance through richer interactions.

Adi Rathnam,
Director, Product Management, Meta

Swapnil Zarekar,
Engineering Manager, Meta

How to Craft Winning Campaigns: Insights From Real Business Success Stories

19 min

Gain a better understanding of how WhatsApp business products can help you reach your goals, whether it’s improving abandoned cart recovery, reducing response times, or increasing customer communication and conversion rates. See how a wide variety of businesses use WhatsApp in different ways, driving their own success stories.

Pritesh Asher,
Co-founder & CEO, Juicy Chemistry

Trishala Bothra,
Co-founder, Habuild

Priyal Shah,
Founder, Upakarna

Ruchi Kohli,
Head of Mid-Market, Meta, India

Leverage Platforms to grow business efficiently (Panel with Partners)

17 min

Hear from our expert panel and learn how you can help grow success through messaging platforms and click to WhatsApp campaigns. Discover innovative platform features, inspirational case studies, and learn how you can overcome common business challenges.

Arzan Singpurwalla,
Lead Channel Partnerships – Business Messaging, Meta

Gautam Rajesh Shelly,
Co-founder & CEO, Aisensy

Ahshad Jussawala,
CEO, Haptik & Interakt by Jio

Bianca Ho,
Co-founder, Wati

The WhatsApp Master Class: Best Practices to Help Boost Business Outcomes

30 min

Discover best practices to maximize the success of your WhatsApp campaigns, and understand how to measure results so that you can optimize for improved performance.

Amar Ravi,
Product Marketing Manager, Business Messaging, Meta

Do More With Conversations, At Scale

17 min

Get inspired by our latest industry-leading resources to better reach and engage your customers – at scale. Understand how you can leverage these tools to meet your specific technical needs.

Wouter Wiegmans,
Business Engineering Manager, Partnerships, APAC & India, Meta

WhatsApp Tech Provider Program + Roadmap

10 min

Learn about upcoming WhatsApp tools and features to help drive value across the customer lifecycle. Explore new opportunities like our Tech Provider program, which enables developers like you to easily join our partner ecosystem and build on top of our API.

Chloe Murray,
Product Designer, Meta

Ankit Agarwal,
Software Engineer, Meta

Create Engaging In-Thread Experiences With WhatsApp Flows

19 min

Provide a more enjoyable user experience while driving better business outcomes with WhatsApp Flows. Discover key use cases, and learn how you can build flows tailored to your business needs.

Chitra Chatterjee,
Solutions Architect, Business Messaging, Meta, India

Optimize Business Outcomes With WhatsApp Measurement Solutions

15 min

Discover how you can integrate Conversions API to drive data-driven marketing with WhatsApp. Leverage better measurement capabilities, conduct A/B tests, improve ad performance, and more to optimize results for your business.

Kalaimathi Renganathan,
Business Engineer, Meta

Enhance Conversion With In-Thread Payments On WhatsApp for India

22 min

Learn how to configure payments experiences on WhatsApp to provide a streamlined checkout experience for your customers, drive sales, increase retention, and more. Discover success stories and unlock tips to help you accelerate conversion using WhatsApp.

Rahul Chinta,
Business Engineer, Fintech, Meta

Aditi Mathur,
Lead, Business Messaging, Payments, Meta

Bringing Concepts Together – How Business Messaging Helps Lead Generation

16 min

Explore this blueprint for implementing a successful lead generation experience on WhatsApp. Learn tips and tricks, and understand how you can use features like flows and measurements to bring your lead gen strategy to life.

Aylwin Low,
Business Engineer, Meta