Brand
Pakistan-based fashion brand Alkaram Studio added marketing messages on WhatsApp to its regular campaign approach in Ads Manager of Meta Advantage+ placements, creating a more unified customer experience that improved its cost per link click.
6%
improvement in cost per link click
Their Story
Vibrant, contemporary fashion
Alkaram Studio is known for its vibrant, contemporary designs in women’s and men’s apparel and home textiles. Established as part of the Alkaram Textile Mills legacy, the brand offers a wide range of collections that include unstitched fabrics, ready-to-wear outfits and seasonal fashion lines.
Their Goal
Re-engaging interested shoppers
Alkaram Studio typically markets its products through monthly website conversion campaigns featuring Advantage+ placements. The brand wanted to optimize its marketing efforts by expanding its reach with a new format that could re-engage its audience on an app they frequently used.
“It’s refreshing to see new placements being introduced for a more unified, omni-advertising approach. We are now able to optimize cross-channel marketing with messages on WhatsApp, helping us create more connected experiences for customers.”
Amber Malik
Deputy Manager Digital, Alkaram Studio
Their Solution
Adding WhatsApp as a marketing channel
When setting up its November 8-22, 2025 campaign in Meta Ads Manager, Alkaram Studio also selected marketing messages on WhatsApp in addition to Advantage+ placements, which enabled it to retarget promotional messages on WhatsApp featuring relevant offers and content to customers who’d opted in to receive them. Messages reached adults 18-65 in Pakistan who’d previously interacted with the brand.
After receiving a marketing message from Alkaram on WhatsApp featuring a specific product and clicking the link, viewers were directed to the product page on Alkaram’s website, where they could add the product to cart and check out as usual when ready.
Their Results
Improved cost efficiency
An A/B test in Ads Manager revealed that adding marketing messages on WhatsApp to its usual campaign approach helped Alkaram Studio drive a 6% improvement in cost per link click. The team said the new tactic helped create a more unified, multifaceted campaign that connected with customers on a personal level and demonstrated the potential of WhatsApp for re-engagement and building stronger customer relationships.
“By adding marketing messages on WhatsApp to our usual approach in Ads Manager, we were able to achieve a 6% improvement in our cost per link click. This allowed us to reach our customers more efficiently and create a more connected, personal experience on a platform they use every day.”
Amber Malik
Deputy Manager Digital, Alkaram Studio
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