Brand
The small Brazilian furniture retailer used Business AI on WhatsApp to immediately respond to all conversations with new customers, which improved pre-sales engagement by gathering customer information in a timely manner, suggesting items directly from the product catalog, guiding purchase decisions and providing personalized follow-ups to interested shoppers.
Their Story
High-quality furniture, locally sourced
Bordinhon Móveis is a furniture store located in Rodeiro, Minas Gerais, Brazil, a region with a long-standing reputation for producing high-quality furniture. Bordinhon Móveis is owned by husband and wife Bruno and Priscila Bordinhon, who pride themselves on their ability to source high-quality materials directly from Brazil’s top manufacturing hubs in order to create and sell durable, stylish furniture that showcases exceptional craftsmanship.
Their Goal
Personal service at scale
Customer experience is very important to the Bordinhons, and they prioritize responding to every inquiry with a personal touch via WhatsApp, live chats and their social accounts. As the business grew in recent years, Bordinhon Móveis saw a big increase in customer interest. It became more difficult to respond to every customer in a timely fashion. The couple spent many evenings answering questions from new customers about inventory, pricing, materials and more. They tried to respond quickly and efficiently, but needed to free up more time to spend on growing the business and maintaining their relationships with current clients.
“Business AI on WhatsApp learns the way we work and sell, helping us save time to focus on other things. The service has become so natural that many customers feel like they’re talking to a person.”
Bruno Bordinhon,
Owner, Bordinhon Móveis
Their Solution
Business AI for busy business owners
Bordinhon Móveis configured Business AI on WhatsApp to automatically respond to every incoming conversation from new customers. Business AI was able to gather information from interested shoppers, suggest furniture from the product catalog and help guide customers to make purchase decisions. As of February 2026, Business AI managed 15-20 customer contacts every single day, delivering immediate responses and filtering leads that required direct follow up from the sales team. Employees were able to join conversations at any time to provide manual service, which proved especially useful when providing complex shipping quotes.
Their Success
More time for other priorities
The Bordinhons said Business AI on WhatsApp seamlessly integrated with their website and product catalog, which includes more than 100 product variations. This integration made it easy to teach Business AI exactly what to feature and how to engage with customers. As time went on, the couple noticed improvements and adaptations in the ways Business AI managed conversations. Potential new customers were able to engage with the company with the immediacy and friendliness that Bordinhon Móveis values, and Bruno and Priscila got to spend more time on other priorities.*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“For me, the greatest value is being able to provide 24-hour service without losing quality or the human touch. Before, we would stay up late answering messages from customers. Now, we can rest knowing that everything is being taken care of.”
Bruno Bordinhon,
Owner, Bordinhon Móveis
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