Meta

Ads in status and channels

Be discovered on WhatsApp

Reach people on WhatsApp

Grow awareness of your business and attract new customers by extending your campaigns to WhatsApp Status, reaching people where they already spend their time.

A woman holding a basket of plants
A man and a woman sitting on a bench having a conversation
A woman sitting down using her smart phone
A group of happy people taking a photo together
A person sewing a jacket

1.5 billion+

Users visit the Updates tab every day to get status updates or view channels from people and organisations that they care about.

Ads in status

People and businesses use Status to share photos, videos, voice notes and texts that last 24 hours. Ads in WhatsApp Status appear to people between their organic Status content.

Seamlessly extend your Meta ad campaigns to WhatsApp Status and drive customers to a WhatsApp conversation, your website or soon your app.

A fan layout of different ads on WhatsApp

WhatsApp chat

When people click on your ad, they are taken directly into a WhatsApp chat with your business. This makes it easy to answer questions, share recommendations and drive them closer to a purchase.

Website

By sending people from your ad to any page on your website, such as a product page, landing page or special offer, you can drive traffic, capture leads and encourage customer action.

App

Sending people from your ad directly to your app can help you meet business goals, such as increasing app installs or driving specific in-app actions.
(Coming soon)

An image example of WhatsApp Ads promoted channels

Promoted channels

People use channels to get one-way broadcasts such as texts, photos, videos, stickers and polls from their favourite people, brands and organisations.

Promoted channel ads help your business to be discovered by boosting your channel in the directory and making it easy for people to find content that’s right for them.

Ads in the right place

Our ads will appear in status and channels, where people are open to discovery. The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads.

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Personal chats stay private

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Personal data stays within WhatsApp

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Preferences are easy to control

Grow your business with WhatsApp

Attract more customers instantly. Create your campaign today.

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