Brand
The Kerala, India-based higher education support platform developed an automated screening process using WhatsApp Flows on ads that click to WhatsApp to help qualify new leads. This resulted in 4X more qualified leads, a 60% decrease in employee time spent and a 31% lower cost per qualified lead compared to its usual approach.*
4X
increase in qualified leads, attributed to WhatsApp Flows on ads that click to WhatsApp*
60%
decrease in time spent qualifying leads, attributed to WhatsApp Flows on ads that click to WhatsApp*
31%
lower cost per qualified lead, attributed to WhatsApp Flows on ads that click to WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Practical tools for continuing education
Learnwise is an online platform that helps working adults and distance learners complete their degree programs with confidence. Through structured career coaching, exam-focused resources and personal mentoring on its mobile app, Learnwise gives students practical tools to help them reach their goals. The company says many of its customers had to abandon their degree programs earlier in life due to challenging circumstances, and now use Learnwise to help them focus and get back on track.
Their Goal
Better lead qualification
Since many potential Learnwise customers lead very busy lives, they often feel overwhelmed by their higher education options and anxious about returning to school or taking exams. This can lead to indecision about where to start. Learnwise previously used ads that click to WhatsApp to encourage potential customers to start conversations with the brand on WhatsApp, but said its academic counselors had difficulty qualifying leads and managing conversations in an unstructured context. The company had a goal to develop a new lead qualifying experience that could help its counselors focus their time on customers who were ready to take the next step and benefit from Learnwise’s offerings.
“Many of our learners are working adults and individuals who were unable to complete their degrees earlier because of life circumstances. With WhatsApp Flows, we can understand their situation and intent in just a few taps. WhatsApp Flows has helped us reduce the cost of qualified leads, bring greater structure to our admissions funnel and offer every new learner a calmer, more reassuring first experience with Learnwise.”
Muhammed Ammachandy
Founder & Chairman, Learnwise
Their Solution
Prioritizing high-intent customers
Learnwise built the new qualifying experience using WhatsApp Flows in ads that click to WhatsApp. The company constructed the WhatsApp Flows experience directly in Ads Manager during the ad setup experience. Instead of entering an open-ended conversation with a counselor after clicking one of Learnwise’s ads, prospective customers entered a short, automated conversation with the company on WhatsApp (designed with WhatsApp Flows) that asked a series of questions about their education level, desired program and reason for wanting to learn more.
Learnwise used this information to develop a structured learner profile that helped counselors immediately identify customers who might be a strong fit, customers who need more information, and customers who are casually exploring. The team was able to prioritize high-intent conversations for quick, in-person follow-up, and route those conversations to the appropriate counselor.
Their Success
Saving time and lowering costs
The company measured performance during the October 23–November 3, 2025 test period and determined that WhatsApp Flows on ads that click to WhatsApp helped improve performance over its usual, unstructured approach:
- 4X increase in qualified leads, attributed to WhatsApp Flows on ads that click to WhatsApp*
- 60% decrease in time spent qualifying leads, attributed to WhatsApp Flows on ads that click to WhatsApp*
- 31% lower cost per qualified lead, attributed to WhatsApp Flows on ads that click to WhatsApp*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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