Ads built with privacy in mind

Such as country code and age (where applicable)

Such as language setting

General (not precise) location, like city or country

Activity information on Status and Channels such as channels people follow, content people engage with in channels and how people interact with the ads they see. As always, people’s status updates are end-to-end encrypted.

For people who have added their WhatsApp account to an Accounts Center, their ad preferences will apply and info from across their accounts will be used for ads in Status and Channels. Adding WhatsApp to an Accounts Center is optional, off by default and can be removed at any time.