The state of AI agents in customer communication
In this study, you’ll find insights from two global AI surveys revealing the current pitfalls and future promise of genAI-powered conversational agents.
- Discover how brands are using genAI agents to redefine customer engagement
- Find AI survey insights about customer and business sentiment toward genAI-powered experiences
- Get key recommendations to help accelerate ROI from AI agents in your business
Base: 1,191 directors and above from North America, Latin America, EMEA, and Asia Pacific who understand their organization’s business communication strategy and how they are using AI within their marketing and sales use cases. Source: A commissioned study conducted by Forrester Consulting on behalf of Meta, March 2025.
WhatsApp Business Platform Resources
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