Your customers are already on WhatsApp—every day, more than 135 million users around the world send a message to a WhatsApp business account.2 By learning best practices and getting familiar with the tools available on the WhatsApp Business app, you can make your ad campaigns even more effective and grow stronger relationships with your customers.
This guide will help you expand your knowledge and give you practical tips for using the WhatsApp Business app to help run your business. Begin by familiarizing yourself with the tools you have at your disposal, and download the guide to learn practical tips on how you can reach your desired audience, create loyal customers, and get the most out of your advertising efforts.
1 Commissioned research for TEI of WhatsApp for Business Survey, Forrester Consulting, Study of 507 decision makers from NA, LATAM, EMEA, and APAC who understand their organization’s business communication strategy, June 2025.
2 Meta Internal Data
What’s covered in the guide?
This guide is designed for business owners and marketers looking to maximize the results of advertising efforts using the WhatsApp Business app. Whether you’re new to the WhatsApp Business app or seeking to optimize your marketing campaigns, you’ll find actionable tips and best practices to help you succeed.
Theme 1: Getting discovered
Learn more about the fundamentals — how ads that click to WhatsApp can help your business reach new potential customers, along with best practices and ways to optimize your ads.
Key topics:
- Creating ads in the WhatsApp Business app or Meta Ads Manager
- Optimizing your ads to help reach your desired audience and meet business goals
- Implementing best practices and how to analyze insights from your ads
Theme 2: Building trust
It’s important to put your best foot forward, both in your ads and on your business profile. Learn how you can build trust from the get-go with these tips for WhatsApp Business app users.
Key topics:
- Understanding the importance of a strong business profile
- Protecting your brand by becoming Meta Verified
Theme 3: Driving purchases
Purchases are an essential part of running a business. Here are several ways that you can use the WhatsApp Business app to help you drive purchases and keep track of your inbox to help you avoid missing a potential sale.
Key topics:
- Using catalog and payments on WhatsApp to encourage sales
- Managing messages with labels, automatic replies, and a unified inbox
- Keeping track of your customers with Notes
*Note – Payments on WhatsApp are currently only available in Brazil and India.
Theme 4: Creating long-term customers
Encourage long-lasting customer relationships with 24/7 customer support, reminders about special deals and promotions, and integrations with Meta Business Messaging Partners.
Key topics:
- Providing immediate, round the clock support with Business AI
- Sending Marketing messages to engage and re-engage customers
- Working with a Business Messaging Partner to enhance your ads that click to WhatsApp
The WhatsApp Business app offers a way for businesses to connect with new audiences and help foster long-term customer relationships to drive sales. By following the best practices and using the tools covered in this guide, you can help improve the efficacy of your campaigns and ensure you’re getting the most out of your advertising efforts.
Whether you’re just starting out or looking to optimize your strategy, each module in this guide provides actionable steps to help you reach your goals—from getting discovered and building credibility, to driving purchases and nurturing loyal customers. With the global reach of WhatsApp and the comprehensive tools you can access through the WhatsApp Business app, you’re well on your way to growing your business and creating more meaningful connections with your customers.