Brand
The UAE-based luxury real estate group sent marketing messages on WhatsApp to attract mid-to-high-income leads to its exclusive in-person informational events, resulting in 2X higher conversion rates than its usual approach of lead generation campaigns without messaging that combined email, push notifications and ads*.
“We’ve learned that our audience expects immediacy and detail. By relying so heavily on email marketing in the past, we were held back from delivering on those expectations. Marketing messages on WhatsApp trigger two-way communication that provides instant feedback and richer engagement signals. We saw higher engagement from this approach and plan to continue using it.”
Dr. Deepak Renganathan,
Vice President of Digital, DAMAC Properties
Their Solution
Reaching new leads on WhatsApp
DAMAC Properties develops and markets luxury real estate properties in several of the world’s largest cities, including Dubai, Riyadh, Toronto, London and Miami. DAMAC specializes in master-planned communities, luxury residential towers and exclusive island resort residences. One way the company promotes its high-end real estate opportunities is by hosting in-person presentations for mid-to-high-income individuals in major cities around the globe. DAMAC’s previous approach combining email marketing, push notifications and ads without messaging wasn’t attracting high-quality leads at a satisfying rate, so company leadership decided to explore a new approach.
DAMAC Properties partnered with automation specialist Verloop, a Meta Business Messaging Partner, to implement the delivery of marketing messages on WhatsApp to potential leads in target markets. They re-engaged existing leads by inviting them to attend a local in-person event. Interested leads were required to confirm their interest by resubmitting their email address and phone number. Following this, a DAMAC representative contacted them directly for further assistance.
Additionally, to improve the post-purchase experience, DAMAC implemented an AI agent for payment collections. The agent managed initial outreach using utility messages on WhatsApp, answered common questions, shared payment details, sent supporting documents and guided customers through next steps to complete their payment, only escalating to a human agent when needed. This approach helped DAMAC get faster customer response rates for payment requests than manual outbound phone calls, and enabled the company to reach people in multiple time zones more efficiently.
Their Success
More conversions and leads
The team measured performance across a two-month period (August 1-September 20, 2025) and reported:
- 2X higher conversion rates attributed to marketing messages on WhatsApp, compared to usual approach*
- 3.7X more leads attributed to marketing messages on WhatsApp than email*
- 57% reduction in customer phone calls, attributed to AI-driven agent on WhatsApp used for payment collections*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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