Brand
Engelife Construtora e Incorporadora used WhatsApp Flows on ads that click to WhatsApp to automate the qualification process, resulting in a 26-point increase in its lead qualification rate and a 37% reduction in cost per qualified lead.
26-point
increase in lead qualification rate attributed to WhatsApp Flows on ads that click to WhatsApp, compared to usual approach of manual lead qualification*
37%
reduction in cost per qualified lead attributed to WhatsApp Flows on ads that click to WhatsApp, compared to usual approach of manual lead qualification*
12-minute
reduction in average time to qualify attributed to WhatsApp Flows on ads that click to WhatsApp, compared to usual approach of manual lead qualification*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
High-rise Brazilian living
Engelife Construtora e Incorporadora is a real estate and construction company based in Santos, Brazil, specializing in high-rise condominium projects.
Their Goal
Improving the lead qualification process
Previously, the company handled all lead generation and development manually. Prospective buyers would message Engelife on WhatsApp after viewing an ad that clicks to WhatsApp or clicking the WhatsApp button on the company’s website. A team member would converse with the lead in real time via WhatsApp and try to get enough information to qualify the lead so the company could identify prospective buyers. But this process was slow and inefficient due to the high number of people that messaged the company on WhatsApp.
“Automating leads qualification with WhatsApp Flows on ads that click to WhatsApp is much easier than manually qualifying leads from the high volume of messages we receive. WhatsApp Flows shortens the qualification path and increases our chances of conversion. Even when a closing doesn’t happen immediately, we’re able to nurture the relationship in a more qualified way.”
Pedro Santos,
Marketing Analyst, Engelife Construtora e Incorporadora
Their Solution
WhatsApp Flows
To streamline the process, Engelife developed an integrated leads screening experience using WhatsApp Flows on ads that click to WhatsApp that enabled the company to pre-qualify leads before continuing the conversation with an Engelife employee. Engelife created the WhatsApp Flows experience in Ads Manager at the same time it set up its ads. After clicking on an ad that clicks to WhatsApp, interested buyers could choose to provide their name and email address through the WhatsApp Flows form before being asked a series of automated questions to determine their interest and financial capacity to purchase a property from Engelife.
During the experience, a member of the sales team joined the conversation to ask if they’d like to visit the property (thereby tagging them as “qualified”) and schedule the visit, or begin the purchase process if the customer stated they were interested in buying. Customers not interested in buying were kept as leads in Engelife’s CRM database for future remarketing and follow-up offers.
Their Success
More leads at reduced cost
The company tested the new WhatsApp Flows experience during a two-week period (October 20-November 3, 2025) and reported that the new approach to qualifying leads drove:
- 26-point increase in lead qualification rate attributed to WhatsApp Flows on ads that click to WhatsApp, compared to usual approach of manual lead qualification*
- 37% reduction in cost per qualified lead attributed to WhatsApp Flows on ads that click to WhatsApp, compared to usual approach of manual lead qualification*
- 12-minute reduction in average time to qualify attributed to WhatsApp Flows on ads that click to WhatsApp, compared to usual approach of manual lead qualification*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“Meta has brought us volume, consistency and more leads with real business potential. For our agents, that makes all the difference in the final results.”
Pedro Santos,
Marketing Analyst, Engelife Construtora e Incorporadora
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