Brand
WhatsApp Business Solution Provider
Higher education group YDUQS partnered with WhatsApp Business Partner Blip to overhaul its digital outreach and customer service with marketing messages and service messages on WhatsApp, which resulted in a more than 50% year-over-year increase in enrollments and registrations and a 23% decrease in customer acquisition costs.*
50%+
Year-over-year growth in enrollments and registrations, compared to the usual approach*
45%
Decrease in live response support, compared to the usual approach*
23%
Decrease in customer acquisition cost, compared to the usual approach*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Education empowered by technology
YDUQS is a large, private higher-education group that operates prominent universities such as Estácio, Ibmec, Wyden, Idomed and Damásio, which service students both digitally and in person at thousands of locations across the country. YDUQS prioritizes its technology investments as part of its goal to make quality education more accessible.
Their Goal
Enrolling more students
YDUQS had historically relied heavily on email, SMS and phone calls for both marketing and customer service. The company also operated a WhatsApp channel where new students and interested prospects could reach out for more information. But customer journeys were unstructured and required manual response and engagement from the company’s customer service team.
Given the high volume of applicants, YDUQS wanted to make its digital strategies more efficient to attract and enroll new students.
“The full integration of WhatsApp into our sales journeys has accelerated results at YDUQS, promoting greater user satisfaction and bringing us tangible benefits in customer acquisition cost, control and agility to continue innovating. We are taking a new step using generative AI on WhatsApp, powered by Blip, to become increasingly conversational and available at the customer’s convenience.”
Luciano Dias
Digital Channel Manager, YDUQS
Their Solution
A more personalized approach
YDUQS partnered with WhatsApp Business Partner Blip to create a smoother, more personalized approach, with an aim to reduce operational costs and increase conversion rates. The team made WhatsApp Business Platform the primary channel for student engagement.
YDUQS implemented marketing message campaigns on WhatsApp to target potential new students and encourage enrollment, and service messages on WhatsApp to enable easy, proactive browsing by current students and potential enrollees. Both approaches used generative AI (powered by the Blip platform) to ask automated questions and personalize the journey for each person. All visitors were provided with a menu that enabled them to find the information that was right for them, whether that was learning more about courses, pricing, registration or payment options. Students could also select to message a live agent if they needed to request a duplicate payment slip or ask general questions.
Their Success
Automated enrollment and registration
The team observed ten months of implementation data (January–October 2025) and reported that its new WhatsApp-driven, end-to-end conversational journeys helped improve automated enrollment and registration, resulting in an 85% increase in the WhatsApp channel’s reach, as well as:
- Over 50% year-over-year growth in enrollments and registrations, compared to the usual approach*
- 45% decrease in live response support, compared to the usual approach*
- 23% decrease in customer acquisition cost, compared to the usual approach*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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