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Thought Leadership Research

How Indian Businesses Can Win with Conversations

Explore research from Bain and Meta on transforming customer engagement in India with generative AI-powered conversational commerce.

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AI and the conversational commerce opportunity

From a survey of 7,800 users and 150 businesses in India, discover insights on the winning business messaging playbook

  • Reimagine customer journeys for seamless conversational threads

  • Harness generative AI to deliver highly personalized experiences

  • Build markers of trust to encourage engagement and purchases via chat

  • Embed generative AI into your business DNA as a competitive advantage

  • Test and learn, then measure returns on conversational journeys

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Over 650 million Indians are active on social media and messaging platforms, yet only about 200 million shop online—a significant untapped opportunity.

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You’ll get an in-depth look at AI and business messaging in India, with perspectives from customers and enterprise business leaders.

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