Brand
WhatsApp Business Solution Provider
The Chinese overhead crane manufacturer used ads that click to WhatsApp and marketing messages on WhatsApp to generate leads and reach them with messages, leading to higher conversions and responses than its usual approach of email and other digital ads.
5.2X
More conversions for marketing messages on WhatsApp, compared to email marketing newsletter*
6.7X
Higher response rate for marketing messages on WhatsApp, compared to email marketing newsletter*
2.2X
Lower cost per qualified lead from ads that click to WhatsApp, compared to other digital ads*
3.4X
Higher conversions for WhatsApp website contact button compared to DGCRANE’s website contact button*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Overhead cranes for construction
DGCRANE is a Henan, China-based overhead crane manufacturer that markets and sells its products to construction businesses in Southeast Asia, the Middle East, Africa and South America. High-value products such as these typically require a long sales cycle, with sales representatives reaching out to interested leads across months or even years before completing a sale.
Their Goal
Shortening the sales cycle
The company’s usual approach—using regular digital ads to generate leads, then sending an email marketing newsletter as a followup—lacked a personal touch. DGCRANE wanted to find a way to generate stronger customer relationships at the early stages of the sales cycle, in the hopes it might help lead to a faster and more efficient sales process.
“We’ve been partnered with Sanuker to design a full-funnel WhatsApp solution for our business since 2023. Along with their product WOZTELL, it has provided a great platform for cross-border ecommerce companies like ours to implement a customized WhatsApp solution that best fits our business needs. Using WhatsApp successfully improved our lead quality and shortened the sales cycle, and hence enhanced our sales performance.”
Zora Zhao
Marketing Specialist, DGCRANE
Their Solution
Ads paired with marketing messages
DGCRANE partnered with Meta Business Partner Sanuker to design a customized WhatsApp solution that used ads that click to WhatsApp and marketing messages on WhatsApp as central components. The team used ads that click to WhatsApp to capture leads and immediately enter them into an automated conversation with the brand.
After potential new clients shared their contact information with DGCRANE as part of the conversation, the company was able to follow up with marketing messages on WhatsApp, tailored to the business’s specific needs and questions. The company sent messages at a sequence and cadence that was ideal for the customer. DGCRANE also enabled an organic entry point to conversation with a WhatsApp button on its website that made it easy for people to reach out directly without having seen an ad.
Their Success
Outperforming email
The team measured the results of its WhatsApp marketing against its usual digital ads paired with email marketing newsletters across a one-year period (June 1, 2024–May 31, 2025) and reported that WhatsApp generated:
- 5.2X more conversions for marketing messages on WhatsApp, compared to email marketing newsletter*
- 6.7X higher response rate for marketing messages on WhatsApp, compared to email marketing newsletter*
- 2.2X lower cost per qualified lead from ads that click to WhatsApp, compared to other digital ads*
- 3.4X higher conversions for WhatsApp website contact button compared to DGCRANE’s website contact button*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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