Brand
Stylesplash India Fashions used website to WhatsApp ads to seamlessly integrate website browsing with WhatsApp conversations, leading to more customer interactions and purchase decisions.
Their Story
Premium international fashion
Mumbai-based Stylesplash India Fashions specializes in premium international women’s wear targeted to an audience who appreciates its unique, uncommon approach to fashion and design.
Their Goal
Inspiring more purchases
Stylesplash was looking for a campaign approach that would inspire more purchases than its usual approach of ads that click directly to its website. The company wanted people who visited the site to do more than just browse, and saw it as an opportunity to deepen customer connections instead.
“Stylesplash is a fashion brand for women, and our clients often have queries related to size and fit. They prefer interacting with stylists over bots, and with the help of website to WhatsApp ads, we were able to meaningfully engage with our prospective customers. This new approach to conversational advertising on a secure and private platform like WhatsApp not only helped us convert leads into happy clients but also built loyalty for our brand.”
Dhwani Kothari
Founder, Stylesplash
Their Solution
Consultative commerce enabled by website ads
To achieve its goal, Stylesplash tried website to WhatsApp ads, which allow customers to easily explore its website and directly send messages to the business.
Website to WhatsApp ads appear on Meta apps such as Facebook and Instagram, directing potential customers to a company’s website, where a WhatsApp call-to-action button enables them to start a conversation. This seamless experience lets customers complete their purchase on the website or engage with the business for more information, capturing both ready-to-convert customers and those who need assistance before buying.
Stylesplash used website to WhatsApp ads to address customer inquiries about styles, sizing, prices and other product details. This approach enabled the company to answer customer questions more efficiently and inspire more purchases.
Dhwani Kothari, founder of Stylesplash, says, “Using website to WhatsApp ads has made it easier to connect with customers who visit our website from our ads. Now, instead of just browsing our website, people can message us directly with their questions, making it easier to answer their queries about style, sizing and prices. This shift has made it easier to support potential buyers. In a recent test campaign, we saw a noticeable difference—more conversions and over 3.5X more customer conversations compared to our traditional website ads.* It’s a far more personal and impactful way to connect.”
Their Success
Stronger customer engagement
After testing website to WhatsApp ads, Stylesplash reported stronger customer engagement than its usual approach of ads that click directly to its website:
- 3.5X more customer conversations compared to traditional website ads*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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