Trust & Safety Learn about our privacy, security and compliance practices, and how the WhatsApp Business Platform keeps your data secure. Data privacy & security by design Privacy Every WhatsApp…

Message categories Customer service messages Efficiently respond to customer messages with your own customer service chatbot and managed live chat on WhatsApp. Responsive customer service is essential throughout the customer journey,…

Message categories Utility messages During and after purchase, utility messages help you deliver critical order status updates and time-sensitive customer notifications. Utility messages on WhatsApp keep customers informed with timely updates during…

Message categories Authentication messages Authenticate users with one-time passcodes in an easy and secure way on a convenient, highly visible channel: WhatsApp. Authenticate your customers quickly, confidently, and safely with authentication…

Message categories Marketing messages Engage customers and build loyalty throughout the customer journey by driving interest, conversion, and re-engagement with promotional WhatsApp marketing messages. Nurture relationships throughout the customer journey —…

Business Platform Features Business messaging that’s built to scale Explore solutions for automated messages, customer service engagement, and more with WhatsApp Business Platform features. The API offers two ways to…

Business Platform Your business messaging platform for customer engagement Grow lead generation, conversational commerce, engagement marketing, and so much more with enterprise-level WhatsApp APIs. Put messaging to work for your…