Business Messaging Partner
Brand
Brand
Brand
The messaging-based CRM platform helped its small business clients unlock new automations and analytics without changing their phone numbers or losing conversation histories, enabling faster response times, higher-quality leads and scalable customer service.*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Optimized customer service
Kommo, a Meta Business Messaging Partner, helps small and medium-sized businesses manage their customer relationships through automated messaging, sales pipelines and integrations.
Their Goal
Helping clients keep pace
As Kommo’s client base grew, many of the businesses it worked with faced a common problem: the volume of customer conversations on WhatsApp outpaced their teams’ ability to respond. Follow-ups were often missed, customer service suffered and new leads went unanswered. Kommo needed a way to help its clients scale without forcing them to abandon the WhatsApp Business accounts they relied on.
“Before API solutions for WhatsApp Business app users, Kommo had around one thousand small businesses connected to the WhatsApp Business Platform. Today we have around twenty-five thousand active connections. Small businesses kept what already worked while unlocking the structure that made WhatsApp scalable.”
Alexandra Najaryan
Chief Marketing Officer, Kommo
Their Solution
Pairing existing WhatsApp accounts with new features
Kommo, a Meta Business Messaging Partner, helps small and medium-sized businesses manage their customer relationships through automated messaging, sales pipelines and integrations. As its client base grew, many of those businesses faced a common problem: the volume of customer conversations on WhatsApp outpaced their teams’ ability to respond. Follow-ups were often missed, customer service suffered and new leads went unanswered.
Kommo needed a way to help its clients scale without forcing them to abandon the WhatsApp Business accounts they relied on. The company implemented API solutions for WhatsApp Business app users, making it possible for clients to pair their existing WhatsApp Business accounts with API-enabled automations while using the same phone number as before. This gave clients access to better pipeline management, analytics and automated lead qualification, while preserving conversation histories and the same inbox experience their teams were already familiar with.
Three client stories help illustrate the impact.
Solid Finanças, a Brazilian firm that resolves tax debts for companies, combined API solutions for WhatsApp Business app users with ads that click to WhatsApp to qualify leads. Automated qualification paired with human follow-up reduced first-response time by 70%—from 15 minutes to under 60 seconds—and grew monthly qualified leads by 40%.
Moda Center Santa Cruz, a large wholesale fashion hub in Latin America with more than 10,000 points of sale, adopted the same approach to manage communications across 7,000 tenants, while running monthly ads that click to WhatsApp to attract new store owners nationwide.
Carefree Boat Club Panama, a membership-based boating club in Panama City, used API solutions for WhatsApp Business app users to automate lead qualification and appointment scheduling. First-response time dropped from 30–60 minutes to under one minute, operational time per lead fell by up to 75% and each sales team member tripled daily leads.
“With Kommo CRM and access to WhatsApp Business Platform, we optimized both our sales and legal teams, and we were able to speed up service without the client having to wait an interminable amount of time for a response.”
Victor Mendes dos Santos
Partner, Solid Finanças
Their Success
High adoption, better communication
Across a five-month period (November 1, 2025-April 1, 2026), Kommo and its clients reported:
- 70% reduction in first-response time for Solid Finanças, attributed to API solutions for WhatsApp Business app users*
- 40% growth in monthly qualified leads for Solid Finanças, attributed to the combined use of ads that click to WhatsApp and API solutions for WhatsApp Business app users*
- 3X increase in daily sales leads for Carefree Boat Club Panama, attributed to the combined use of ads that click to WhatsApp and API solutions for WhatsApp Business app users*
- 80% of Kommo’s connected clients adopted API solutions for WhatsApp Business app users*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“The integration of WhatsApp with our CRM made life easier and allowed us to reach even greater and more significant numbers.”
Kaka Sabocinski
Commercial Manager, Moda Center Santa Cruz
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