That’s exactly what a Meta One subscription provides. Meta One brings together AI — like Meta Business Agent on WhatsApp — advanced business tools, and platform intelligence in one subscription — designed to grow your business where your customers already discover, connect, and buy. Here’s how Meta One can help small businesses.
*Plans, benefits, features and availability vary. Cancel anytime. Eligibility restrictions and auto-renewal terms apply. See full terms.
How small businesses can use features unlocked by Meta One
Subscribing is simple. To get started, just head over to Settings in the WhatsApp Business app, tap Subscriptions, then Meta One, and choose the plan that fits your business.
1. Let your AI agent handle customer chats around the clock, whenever it’s active
The single biggest challenge for a growing business is keeping up with messages. Customers expect fast replies, but you can’t be online 24/7.
The Meta Business Agent is an AI agent that answers customers day and night, whenever your agent is active. Use it to:
- Reply instantly, even outside business hours, so no message goes unanswered.
- Book appointments automatically, without the back-and-forth.
- Capture leads with zero setup, so a potential sale never slips through the cracks.
It helps any business that gets more chats than one person can comfortably answer.
How to use it: Set up Meta One and teach your AI agent how to respond on behalf of your business. helps any business that gets more chats than one person can comfortably answer.
2. Build trust with new customers
When someone messages your business for the first time, they want to know you’re the real deal. The following features help you build credibility and stay protected:
- A verified badge and verified channels reassure customers they’re talking to the genuine you.
- Protected accounts and impersonation protection help guard your name and reputation. For eligible verified businesses, impersonation protection proactively monitors for accounts pretending to be you and removes the ones we determine are impersonating you, while protected accounts let you identify your other business accounts so they aren’t mistakenly flagged as impersonating your brand.
- A custom web URL makes it easy for people to find and message your business without needing a phone number.
How to use it: If eligible, add your verified badge before running a promotion or reaching new audiences, so first-time customers feel confident buying from you.
3. Reach and organize your customers at scale
Staying top-of-mind drives repeat business, and staying organized keeps it running smoothly.
- With business broadcasts, you can proactively message customers that have asked to hear from you, sharing new arrivals, promotions, seasonal updates, or reminders, with no per-message fees and no technical setup.
How to use it: Send a broadcast to announce a sale, follow up with past customers, or re-engage people who haven’t ordered in a while, then use contact manager to keep track of where your leads are in your sales funnel, and to organize notes for each customer.
4. Reflect your brand with customizations
Meta One bundle plans also include WhatsApp Plus expression features, including more pinned chats to prioritize conversations, a custom app icon, themes and exclusive stickers, so your business shows up with personality and stays organized as your conversations grow.
Choosing what’s right for you
Meta One includes a range of plans, so you can start with the tools that match where your business is today and grow into more as you scale. Not sure which fits? You can explore the plan and try it out to see what delivers the most value for how you work.